How to Increase Your Organization’s Odd f BI S Odds of BI Success

Transcription

How to Increase Your Organization’s
Odd off BI Success
Odds
S
Sponsored by:
BeyeNETWORK™ Visit www.BeyeNETWORK.com
The premier resource for business intelligence and data warehousing professionals
Today’s speakers
Nancy Williams
VP Business Intelligence and
Data Warehousing Consulting,
DecisionPath
Elissa Fink
VP Marketing,
Tableau Software
This webinar will explain how to take
advantage
d
t
off the
th paradigm
di
shifts
hift tto make
k BI
more pervasive in your organization.
Ho to Increase Yo
How
Yourr Organi
Organization
Organization’
ation’s
ation’
Odds of BI Success
March 26
26, 2009
Copyright DecisionPath Consulting 2009 — All Rights Reserved
Webinar Agenda:
Paradigm ShiftsShifts The Evolution of BI
Why Do It? The Business Case for BI
Key Barriers to BI Success
Overcoming Barriers to BI Success
Paradigm Shifts:
Shifts
Evolving Written Communication :
Then…
And Now…
Paradigm Shifts:
Shifts
Evolving Verbal Communication
Then…
And Now…
Paradigm Shifts:
Evolving Business Information
Then…
And Now…
The BI/DW Paradigm Shift:
Changing the Conversation
From… a Focus on the technology
Data
Integration
Data
Intake
Data Mart
Data
Warehouse
Load
Extrract
Tran
nsform
Staging
Data
Staging
Data
Data Mart
Data Mart
Data Mart
The BI/DW Paradigm Shift:
Changing The Conversation
To a Focus on the business value of Business Intelligence
To…
“ You have more information at hand
about your business environment than
ever before. But are you using it to
“out-think” your rivals? If not, you may
be missing out on a potent competitive
tool.”
Competing on Analytics
Thomas Davenport,
Harvard Business School Press
The BI Business Case
Business
Information
Business
Measurement
& Analysis
A l i
Business
Decisions
Business
Actions
In the Context of Business Processes
Management
Processes, e.g.
Planning, Budgeting,
Controlling
E
Equals
l
Customer
Processes, e.g.
Marketing, Sales,
Customer Service
Operating Processes,
e.g. Manufacturing,
Order Fulfillment,
Billing
Business Intelligence and
Business Results $$$
Proving Success Challenge:
BI Maturity and ROI
Greater
Value
Creation
Use DW and BI tools to leverage
g new
Information capabilities and improve
business performance across the enterprise
Bussiness
Value Creation
Use DW and BI tools to leverage new
Information capabilities and improve
business performance at local level
Stage 2
Changed Information Usage
Paradigms in One or More
Functions to Leverage BI
Stage 1
No Change to Information
Usage Paradigms
Stage 0
No DW / BI Capabilities
Use DW and BI tools to improve speed
and availability to same information
Very basic information capabilities
Often too little
little, too late
late, poor quality
BI Maturity
Stage 3
Changed Information Usage
Paradigms
Across Enterprise
to Leverage BI
Greater Maturity
Deg
gree of Data IIntegration
Proving Success Challenge :
BI Maturity and ROI
High
Integration
Medium
Integration
Low
Integration
Reporting
Performance Measurement
(WHAT?)
Analysis
Performance Analysis
(BASIC WHY?)
Level of Analytic Capability
Prediction
Performance Forecasting
(COMPLEX WHY? WILL? )
The BI Business
Th
B i
Case:
C
BI Success Stories
The Business Intelligence Challenge:
¾ What business information do we need?
¾ For what business measurement &
analyses?
y
¾ In support of which key business
decisions?
¾ That impact which core business
processes?
¾ To deliver how much business value?
g to people,
p p processes,
p
¾ Via what changes
and technology?
Key Barriers to BI Success
¾ BI Opportunity Challenge: How do we identify BI
opportunities to improve business performance at
allll levels
l l off the
h organization?
i i ?
¾What business information do we need?
¾For what business measurement & analyses?
¾In support of which key business decisions?
¾Th t impact
¾That
i
t which
hi h core bbusiness
i
processes??
¾To deliver how much business value?
¾Via what changes to people, processes, and technology?
Key Barriers to Success
¾ Business Change Challenge: How do we “sell”
and motivate people to use BI?
¾That impact which core business processes?
¾T deliver
¾To
d li h
how much
h business
b i
value?
l ?
Key Barriers to Success
¾ Proving Success Challenge: How do we know if
our BI investments have paid off?
y
¾That impact which core business processes?
¾To deliver how much business value?
Overcoming BI Barriers to Success
BI Opportunity Challenge
Educate and Inspire
Information Value?
Information
f
f Business Value
for
Reports
Alignment
Reports
Reports
BI O
Opportunity
t it Challenge
Ch ll
Make it Real and Valuable to Key Business Stakeholders
Objective:
Obj
ti
Increase
I
Number
N b off
New Profitable Customers
Strategic BI: Measure
Performance to Set and
g Strategic
g Direction
Manage
Execs and Senior
Management
Tactical BI: To Measure/
y /
Redirect Business
Analyze/and
Strategies
Middle Management,
Analysts, Power Users
Operational BI: To support
timely, information-based,
day-to-day decisions
Front Line Operations
Decisioning Tiers
How many new customers
have we acquired YTD?
What is average new
customer profitability?
Why is it down this period?
How should we adjust
pricing based on
customer value vs.
risk?
What offers do we
make individual
customers based on
customer profiles?
Business Change Challenge:
Design for and Demonstrate Business Value
User Profiles
Usage Scenarios
Business Process:
Customer Service Order Fulfillment
Execs and Senior
Management
Delivery Methods
Manage customer relationships
Business Activity
This data use…
Business Scenario
Middle Management,
Analysts, Power Users
Leads to this information…
Look at order fill rate by
customer
One set of customers are lower than the
average
Compare to target fill rate and
explore year to date trends
We are not meeting target fill rates for these
customers and service levels have dropped
Explore
p
the orders byy pproduct
and location
Identifyy common traits for lower order fill
rates (similar products, shipping location,
etc)
Dashboards, Scorecards
Offer promotions to retain these customers
Business Decisions
Correct cause of lower fill rates (underestimated sales
forecast, manufacturing problem, distribution center backlog)
Knowledge Workers,
Casual Users
Who will use the
information?
How will they use the
information?
Reports
OLAP, Ad-Hoc Query
How should the
information be
delivered?
Business Change Challenge:
Usability- Pay Attention to the Human Factors
9Visual
9Simple
9Designed
Designed for
Intended Purpose
9Designed for
Intended Audience
Proving
g Success Challenge:
g
BI is Integrated with Business Process
Triggers
Analysis & Decision
Process
Integration of Business Intelligence
& Business Processes into
Closed-Loop Business System
Resultts In
Gen
nerate
Delivery of
Business Intelligence
$$$?
Results of Business
Processes
Improves
Business Action or
g Process
Change
Cl i Thoughts
Closing
Th
ht
Business
B
i
I t lli
Intelligence
is
i about
b t changing
h
i existing
i ti
information paradigms
BI involves an organizational journey to evolve and
mature information usage
Your odds of BI success greatly increase when you
can craft a strong business case for BI and help
business users manage the change needed to
l
leverage
new BI capabilities
biliti
Tableau Software, Inc.
Company
+ Leaders in visual analysis software
+ Seattle headquarters
+ Stanford Universityy R&D
& origins
g
led to
patented technology
• Dr. Pat Hanrahan
• Dr. Chris Stolte
Leadership
+ Award winning researchers
+ Adobe founder is company director
+ Founders & executives from Microsoft,
Pixar, Visio, and Hyperion
All rights reserved. © 2009 Tableau Software Inc.
Customers
+ Google
+ Proctor & Gamble
+ Harvard Medical School
+ Wells Fargo
+ Pfizer
+ Allstate
+ 30,000 users worldwide
Partners
+ Oracle-Hyperion
Oracle Hyperion OEM
+ Microsoft Gold Certified
+ Teradata
Additional Resources
Web Seminar Resources
+ For a copy of the slide deck and to hear the web
seminar on-demand go to
http://www.tableausoftware.com/increase-your-odds
Other Tableau Resources
+ For access to whitepapers, previosly recorded web
seminars and real-data
real data Tableau examples,
examples go to
+ http://www.tableausoftware.com/businessintelligence-software
All rights reserved. © 2009 Tableau Software Inc.
Nancy Williams
+B-eye Network.
+Nancy.williams@decisionpath.
com
Elissa Fink
+Tableau Software
+efink@tableausoftware com
[email protected]
+1-206-633-3400 x560
Q & A Session
Please include the name of the speaker that
you would like to answer the q
y
question
Thank You For Attending

How to Increase Your Organization’s Odd f BI S Odds of BI Success

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