Display Rate Card
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Display Rate Card
{ D i s p l ay R a t e C a rd } Ducks Unlimited originated in 1937 during the Dust Bowl when drought-plagued waterfowl populations had plunged to record lows. A small group of sportsmen joined together to form Ducks Unlimited. To date, DU’s volunteers have raised over $2.5 billion and the organization has conserved more than 12 million acres of habitat—one of the greatest conservation achievements. READER PROFILE Ducks Unlimited was founded by a group of waterfowl hunters over 72 years ago, and today 90% of DU members are hunters. The community of Ducks Unlimited supporters has spurred a unique lifestyle that revolves around a passion for waterfowl hunting and other outdoor activities. Ducks Unlimited celebrates this lifestyle and explores the role of hunters in conservation through its flagship magazine, Ducks Unlimited. The magazine educates, informs, entertains, and motivates DU members, and promotes DU’s conservation priorities and achievements. Each issue covers all aspects of waterfowl management, wetlands conservation, waterfowl hunting, and highlights DU programs, news, and accomplishments. With an audience of 2.8 million readers, Ducks Unlimited delivers a diverse cross-section of America with the disposable income to purchase the high-quality products that distinguish their lifestyles—potentially your best customers. Sources: 2007 Reader Profile Study and 2008 Spring MRI 1 A D V E R T I S I N G R AT E S Effective January 2009 Guaranteed Rate Base: 525,000 { G EN ER AL R ATES } 1X 37,390 31,160 23,370 15,580 11,685 3X 35,530 29,610 22,205 14,805 11,105 Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 29,070 24,225 18,170 12,115 9,085 27,620 23,020 17,265 11,510 8,630 Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 26,175 21,815 16,360 10,905 8,180 43,000 41,130 44,870 FOUR-COLOR Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 6X 33,625 28,020 21,015 14,010 10,510 9X 31,765 26,471 19,855 13,235 9,930 12X 31,020 25,840 19,380 12,920 9,690 26,150 21,790 16,345 10,895 8,170 24,700 20,585 15,440 10,290 7,720 24,140 20,120 15,090 10,060 7,545 24,870 20,725 15,545 10,365 7,770 23,540 19,620 14,715 9,810 7,355 22,235 18,530 13,900 9,265 6,950 21,714 18,095 13,570 9,050 6,785 40,860 39,085 42,640 38,670 36,990 40,350 36,530 34,940 38,120 35,675 34,125 37,225 TWO-COLOR BLACK & WHITE COVERS 2nd 3rd 4th { MAIL ORDER RATES } Available to advertisers selling directly to the consumer through the mail or by phone. Discounts apply only to 1/4 page units or larger. (Sportsman’s Spread and inserts not included). Position flexibility required. Frequency rates do not apply. Please specify on insertion order if ad will carry a coupon. 2 Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 4/C 29,915 24,930 18,700 12,465 9,350 2/C 23,260 19,380 14,540 9,695 7,270 B&W 20,940 17,455 13,090 8,725 6,545 { S P O RT S M A N’ S SP R EAD/ CL ASSI FI ED } For rates on Sportsman’s Spread, Where-to-Go, Spring Geese - Guides & Gear, Real Estate, Marketplace, or Sportsman’s Gift Shop advertising, please contact: Cheryl Booth ([email protected]) Blazing Paths Media and Classifieds, LLC (BPM) P.O. Box 4637, Seminole, FL 33775 (888) 280-9285 or (727) 455-8330 FAX (888) 280-9215 { A D D I T I O N AL R ATE I N FO R M ATI O N } BLEED: No charge. POSITION GUARANTEE: COLOR: Add 10% (when available). Covers not included. Color prices are for standard process only. For matched colors, consult publisher. Additional charges may apply. INSERTS, REGIONAL ADS & SPLIT RUNS: Accepted only on a limited basis. Insert cards must be accompanied by at least one full page of advertising. Contact publisher for rates. PAYMENT TERMS: Invoices are rendered on the publication date of each issue and are due within 30 days of invoice. A 11/4 % late payment finance charge (18% annual percentage rate) will be applied on any unpaid balance over 60 days. New advertisers must supply payment with order, pending credit approval. A discount of 15% is allowed to accredited advertising agencies if ad is supplied ready for publication and invoice is paid within 30 days of issuance. AGENCY COMMISSION: Advertisers using more than 12 insertions annually may earn additional frequency discounts. Consult publisher or your advertising representative. ADDITIONAL FREQUENCY DISCOUNTS: 3 2009 EDITOR IA L C A L EN DA R AND CL OS IN G DAT ES Topic Issue Ad Close MATERIALS Due January/February Alaska / 10 Late-Season Decoy Strategies 11/3 March/April DU & Waterfowl Research / Tips for Better Waterfowling 1/2 May/June Retriever Trials / Ducks in the Desert 3/2 3/16 July/August Ducks and Energy / Get Ready for Opening Day 5/1 5/15 September/October 2009 Fall Flight Forecast / Gear for the Mobile Waterfowler 7/1 7/15 November/December Waterfowler’s Gun Cabinet / Geese Over Water 9/1 11/17 1/15 9/15 covers: Cover deadline is one month prior to ad close. Covers are not cancelable. CANCELLATIONS : No cancellations accepted after the specified closing date. O ur Departments are Geared to the INTERES TS o f Our READERS { } Insights • DU News • Mixed Bag • Understanding Waterfowl • Shotgunning Retrievers • Waterfowler’s Notebook • Cooking • Conservation • Flyways Greenwings • Closing Time 4 OPPORTUNIT IES F OR EX T EN D IN G YOU R REAC H • World’s largest wetlands and waterfowl conservation magazine • Bi-monthly publication • Educates, informs, entertains, motivates readers • 2.8 million readers • Ranked #1 among duck hunting sites • 2.2+ million page impressions per month 1 - 1 / • 150,000+ unique visitors per month • Monthly newsletter of 90,000+ opt-in (200,000+ total dist.) • Wetlands for Tomorrow Campaign • 3,500 grassroots events per year • Special events: shooting, golf, fishing, entertainment, conventions • Youth and Education Programs • Licensing / Co-branded promotions • National Sponsorships " Ê * , / , • Cross-promotions with other partners • Joint marketing partnerships • 3-minute program, six days a week 4HE 7ORLDOF 1 - 1 / • Two :30 second spots per show • Audience: 660,000 listeners per day • 300 stations - C and D counties • Ducks Unlimited TV Show • Ducks Unlimited WaterDog TV Show 1 - 1 / • Puddler magazine • Custom Research / Reprints / Counter Cards / Guest Speakers 5 5 DU O NLIN E / w w w. ducks. or g { S I TE FEATU R ES } The Ducks Unlimited Web site averages over 340,000 visits by more than 155,00 unique visitors creating more than 2.2 million page impressions each month. Visitors to www.ducks.org can keep up with the latest duck hunting tips and tactics, retriever training videos, local weather conditions, waterfowl migration, conservation reports, and local chapter information. Our multimedia section includes new streaming videos, a photo gallery featuring member submitted photos, Ducks Unlimited magazine features, DU TV trailers and more. A special members-only area is available where members enjoy exclusive content such as the DU message boards, DU desktop wallpaper, podcasts, and other special offers from our partners. { O N L I N E R ATES & SP ECI FI CATI O N S } Banner advertisements include a banner link directly to the advertiser’s website. All ad units are run-of-site. AD SIZE (PIXELS) GROSS RATE PER 1,000 IMPRESSIONS MAX. AD SIZE 120 X 600 120 X 440 120 X 240 $30 $25 $15 20kb 15kb 15kb Animation: Resolution: Allowed 72 dpi Format: JPEG, GIF, or Flash { R equirements } All banner ads should be delivered five (5) business days before the advertisement begins the ad schedule. In addition to the creative graphics, please include the following in your email: URL (Web address) where the ad should link and text for the alt tag (name of the image). All banners must be ready for consumption by ducks.org when received. Animated GIFs must be produced by the advertiser, and all Flash files must have embedded links specified by the advertiser with a target of “_blank”. Please email to [email protected]. Additional sponsorship opportunities beyond banner ads are available. Please contact your sales representative for more details. 6 DU RADIO { T H E WO R LD O F DUCKS U N L I M I TED } The largest general outdoor radio show in N orth A merica ! The World of Ducks Unlimited is a 3-minute, 6-day-a-week radio program celebrating the outdoor lifestyle. The network consists of more than 300 stations in C and D counties across the nation providing you the opportunity to reach one of the largest groups of outdoor sportsmen available. Our radio host, John Quaintance, presents a wide range of programs focused on seasonal topics such as wild game recipes, waterfowl hunting, retriever training, hunting and shooting tips, recreational vehicles, issues that guide DU’s research, and DU’s partnerships with federal, state, and local agencies. Commercials are sold at the following net rate and are based on use within a one-year period. Discounts are available for sponsorship commitments exceeding 13 total spots or in conjunction with Ducks Unlimited magazine or online media advertising. Exclusivity can be offered with a full sponsorship of 52 total spots. :30 SECOND SPOT = $350 Your pre-recorded spot should be supplied on a digital tape or CD and sent one month prior to scheduled airing to: The Walker Agency Attn: Pete Walker 15855 North Greenway-Hayden Loop; Suite 160 Scottsdale, AZ 85260-1726 1-800-248-9687 1-480-483-0185 To hear a sample of our show, log on to www.ducks.org/multimedia. Speak to your sales rep about a customized program to suit your advertising needs. 7 MECHANICAL REQUIREMENTS AD SIZE BLEED Live Area TRIM Full Page spread 16 5/8” x 11” 15” x 9 3/4” 16 1/4” x 10 1/2” Full Page 8 7/8” x 11” 7” x 9 3/4” 8 1/8” x 10 1/2” 2/3 Page 5 1/2” x 11” 4 5/8” x 9 3/4” 5 1/4” x 10 1/2” 1/2 Page spread 16 5/8” x 5 1/4” 15” x 4 3/4” 16 1/4” x 5 1/8” 1/2 Page vert. 5 1/2” x 8 1/8” 4 5/8” x 7 3/8” 5 1/4” x 7 13/16” 1/2 Page horiz. 8 3/8” x 5 1/2” 7” x 4 3/4” 8 1/8” x 5 3/16” 1/3 Page vert. 2 3/4” x 11” 2 1/8” x 9 3/4” 2 1/2” x 10 1/2” 1/3 Page horiz. 5 1/2” x 5 1/2” 4 5/8” x 4 3/4” 5 1/4” x 5 3/16” 1/4 Page vert. 4 1/2” x 5 1/2” 3 3/8” x 4 5/8” 1/4 Page horiz. 8 1/2” x 2 7/8” 8 1/8” x 2 1/2” 7” x 2” 4” x 5 1/3” R E Q U I R E D M AT E R I A L S PREFERRED SCREEN RULINGS: Output resolution of 2400 dpi 150-line screen for all sizes of one-, two- and four-color ads Maximum density 280 SWOP® standards apply for CMYK PRODUCTION CHARGES: Failure to supply Ducks Unlimited with proper materials will result in forwarding charges to the advertiser. Production charges from our printer, including key code changes, adding fifth color, etc. will be invoiced in addition to space rate. Contact publisher for costs. If proofs are desired for approval, they will be supplied upon written request. Tear sheets will be furnished at time of billing. Material will be returned upon written request. 8 PRINTING: Web-offset BINDING: Perfect bound TRIM SIZE: 8 1/8” x 10 1/2” FORMAT: Three column GUTTER ALLOWANCE: 1/8” D I G I TA L A D S P E C I F I C AT I O N S • PDF/X-1a is the required file format for spreads, full pages, and partial ads. • All ads must be created in a single unit and built to the exact trim specified in this rate card. • Standard trim, bleed and center marks should be 1/2” outside trim. • Bleeds must extend at least 3/8” beyond the trim area and all live matter must be placed at least ½” to the inside of the trim line. • All high-resolution images and Type 1 fonts must be included when the file is trapped and saved. • Do not nest EPS file into other EPS files. Do not embed ICC Profiles within images. • A preflight report should be supplied. • Further information about PDF/X-1a can be found at www.pdf-x.com • All other files will not be accepted. Files sent that do not meet format requirements will not be used and a corrected file will be requested. If corrected file can not be submitted, Ducks Unlimited will not be responsible for any reproduction issues. H unter P hoto G uidelines Photographs in ads should reflect positively on the image of waterfowlers, should show respect for the resource, and should conform to federal regulations regarding transportation, bag limits, and possession of migratory waterfowl. Ads with photographs showing harvested waterfowl must conform to the following: • All photos must show hunters with no more than their individual daily limits. • No photos showing multiple limits in a pile. • No photos showing unattended harvested waterfowl. • When firearms are included in any photo, appropriate gun safety rules must be portrayed. 9 { P RO O F R EQ U I R EM EN TS } When supplying digital ads, two hard copy contract quality proofs must be supplied. The proofs must be calibrated to SWOP® specifications and include a color bar generated from the digital data. Also, proofs should be clean and legible, showing ad as actual size. A specification sheet stating the proofing device used, the appropriate file identification, and a name and contact number should also be included (in case problems arise attempting to match color). acceptable proofs for digital ad files: • Polaroid PolaProof Digital Halftone Proofing System • Imation Matchprint – Digital Halftone Proof • Iris Pro SWOP® • Kodak APPROVAL® Digital Color Proofing System Please visit http://www.swop.org/certification.html for a complete up-to-date listing of SWOP® approved color proofs. Ducks Unlimited magazine will not be responsible for content or guarantee color on digital ads that are supplied without a color correct proof. A written release granting Ducks Unlimited magazine permission to run the digital ad without an original proof should be sent to [email protected]. Digital files can be supplied in the following METHODS • Mail CD with proofs to: Ad Manager, Ducks Unlimited magazine, One Waterfowl Way, Memphis, TN 38120 • E-Mail: [email protected] (maximum file size 4MB) • FTP: Call Anita Goode at 901-758-3778 10 I N S E R T C A R D Q U A L I F I C AT I O N S { BI N D - I N C A R D S O R I N S E RT S } { D E L I V E RY } (placement between signatures) All loads should be addressed to: 4 1/2” wide x 5 1/2” deep MAXIMUM SIZE: 8 3/8” wide x 10 3/4” deep LIVE MATTER SAFETY MARGIN: 5/16” GUTTER GRINDOFF: 1/8” PERFORATION: 1/2” from binding edge (Micro perfs are required: 12 or more teeth to the inch) FOOT TRIM: 3/16” (jog to foot) Terri Fabrizio c/o B3 Dock Fry Communications, Inc. 15 Pleasant View Drive Mechanicsburg, PA 17050 Phone: (800) 334-1429 Ext. 3755 [email protected] MINIMUM SIZE: { PA P E R S P E C S } .007 pt stock .012 pt stock POROSITY: 22 gurley (minimum) MINIMUM: MAXIMUM: Deliveries can be made 24 hours a day, seven days a week. Please call Ducks Unlimited to verify delivery date for each issue. Telephone notification of quantity, number of pallets, shipper, and estimated time of arrival should be forwarded to Terri Fabrizio at (800) 334-1429 Ext. 3755 prior to shipping. { PAC K I N G O F SU P P L I ED P R I N TED I N SERTS } We require that our packing procedures be adhered to when sending inserts to insure proper handling and accurate accounting of your supplied materials. We will be responsible only if these requirements are met. { PAC KI N G P RO CEDUR ES } Supplied materials must be packed in lifts, no less than six (6) inches high. (A lift is a stack of material all turned in the same direction.) The printer prefers to receive lifts as large as can be provided without creating an unstable load. If two page inserts are received with lifts that are not clearly marked, or which have pieces turned in different directions within the lift, then upside down or backwards binding of some pieces may result. Inserts must be packed in such a way that they are received in a flat condition. Cards should be packed so they do not curl or bend during shipping or storage. All inserts must be trimmed to exactly the same size. Please strap or band product, only if necessary, to prevent shifting during transit. Please pack your supplied materials on sturdy 40”x48” skids with a maximum height of 53”. The Bill of Lading must list the following: • Total quantity (copies, boxes, pallets) • Title of insert • Title of publication • CSAA’s name-Terri Fabrizio Multiple supplied inserts should be separated on individual pallets. Each carton and skid must contain the same information as the Bill of Lading. 11 GENERAL CONDITIONS { Submission of any advertisement, insertion order, space reservation, or position commitment shall constitute acceptance of the following. } 1. Conditions, other than the rates, are subject to change without notice by Publisher. 2. Publisher reserves the right to refuse any advertisement, insertion or space reservation or position commitment at any time. All ads are subject to Publisher’s approval. 3. No ads may be cancelled after the closing date for any reason. Covers are noncancelable. 4. Advertisements are accepted upon the representation that advertiser and its agency have the right to publish the contents included in the ad. Advertiser and its agency agree to hold Publisher harmless against any expense or loss by reason of any claims arising out of publication of said claim in their ads. 5. Rates are subject to change upon notice from the Publisher. 6. Any advertiser who does not complete a contracted schedule will be subject to a short rate. 7. Positioning of advertisements is at the discretion of the Publisher except where a request for a specific preferred position is acknowledged by Publisher in writing. 8. Publisher is not responsible for insertion of incorrect key numbers, incorrect advertisements or omission of any advertisements. 9. Publisher shall have the right to hold advertiser and/or its agency jointly and separately liable for payment due and payable to Publisher for advertising which the advertiser or its agent ordered and was published, and also for claims arising from contents of advertising. 10. No conditions other than those set forth in this rate card shall be binding on the Publisher unless agreed to, in writing, by Publisher. 11. Publisher is not liable for delays in delivery and/or non-delivery in the event of act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of Publisher affecting production or delivery in any manner. 12. As used in this section entitled “General Conditions,” the term “Publisher” shall refer to Ducks Unlimited. 12 PUBLISHED BY D. A. (DON) YOUNG Executive Vice President and Publisher BETH BRYAN Advertising Director TOM FULGHAM Editor-in-Chief ANITA GOODE Advertising Manager SALES OFFICES NEW YORK, NORTHEAST & EASTERN CANADA CHICAGO & MIDWEST Sig Buchmayr ([email protected]) OPFER MEDIA, LLC BUCHMAYR ASSOCIATES 293 East Madison, Elmhurst, IL 60126 (630) 832-3600 FAX (630) 563-1173 28 Great Hill Road, Darien, CT 06820 (203) 662-9740 FAX (203) 662-9381 Stu Opfer ([email protected]) LOS ANGELES NEW ENGLAND & NORTHEAST Scott Buchmayr ([email protected]) SCOTT BUCHMAYR & ASSOCIATES, INC. 10 State Street, Suite 207 Newburyport, MA 01950 (978) 462-6335 FAX (978) 462-6445 MID-ATLANTIC & PENNSYLVANIA Amos Crowley ([email protected]) BUCHMAYR CROWLEY, LLC 15550 Priorway Drive Novelty, OH 44072 (888) 299-5255 or (440) 564-5255 FAX (440) 564-5244 SOUTHEAST & SOUTHWEST Jen Kelly ([email protected]) John McCarthy ([email protected]) (818) 706-8066 FAX (818) 706-8326 Peter McCarthy ([email protected]) (805) 241-6710 FAX (805) 241-6711 JOHN MCCARTHY & ASSOCIATES, INC. 2683 Grandoaks Drive Westlake Village, CA 91361 SAN FRANCISCO/NORTHWEST & WESTERN CANADA Patrick F. Doyle ([email protected]) MCGINLEY & DOYLE MEDIA 5 Third Street, Suite 600 San Francisco, CA 94103 (415) 777-4383 or (415) 308-2251 FAX (415) 777-4385 MEDIA VISIONS P.O. Box 231388, Montgomery, AL 36123 (334) 277-7265 FAX (334) 277-7365 DETROIT & OHIO Dan Flavin ([email protected]) FLAVIN & ASSOCIATES, LLC 1735 E. Big Beaver Rd., Troy, MI 48083 (248) 524-9000 FAX (248) 524-9337 SPORTSMAN’S SPREAD/ WHERE-TO-GO/MARKETPLACE Cheryl Booth ([email protected]) Blazing Paths Media and Classifieds, LLC (BPM) P.O. Box 4637, Seminole, FL 33775 (888) 280-9285 or (727) 455-8330 FAX (888) 280-9215 O n e W at e r f ow l W ay • M e m p h i s TN 3 8 1 2 0 -2 3 5 1 P h o n e : (901) 7 5 8 -3 8 2 5 • F a x : ( 9 0 1 ) 7 5 8 -3 9 0 9 w w w. duc k s. or g MCCR 0460