SEO Fundamentals for Business Owners Engine Optimization

SEO Fundamentals for
Business Owners
How to Win the Attention of Ideal Clients with Search
Engine Optimization
w/ Josh Currier
59% of consumers use Google
every month to find a reputable,
local business. -Via Search Engine Watch
Today’s Presentation:
• Who am I? (Why should you listen to me?)
• Philosophy of SEO
• Overview of Google and other SEs
• What you can & should be doing
• What you may need help with & when
• Resources to get you started
Josh Currier
Entrepreneur
Business Owner
Marketer/Consultant
SEO Specialist
SEO leads have a 14.6% close rate,
while outbound leads (such as
direct mail or print advertising)
have a 1.7% close rate. -Via Search Engine Journal
PHILOSOPHY
•SEO is a long-term effort
•Don’t try to game the system, rather provide value
•“SEO doesn’t make you money, it gets you a look, and
you have that moment to earn someone’s further
attention.”
What is this
thingy?
Providing answers to questions
and solutions to problems.
How can we help Google?
Ranking Factors
There are over 200 factors that Google considers
when ranking a website. Some of these include:
•Page speed
•Content
•Header tags
•Meta data
•Images
•Media
•Sitemaps
•Outbound link
•Inbound links
•Social signals
•Word count
•Domain age
•Keywords
•unique content
....& More
A little overwhelming?
Easy-wins for the Committed Business Owner
Easy-win #1: Content Creation
•Content is the foundation of SEO
•Start with blogging
•Write for multiple readership paths
(headings, subheadings, & images)
There are never any traffic
jams on the extra mile.
-Brian Tracy
27% of total U.S. internet time is
spent on social networking sites. -Via HubSpot
Easy-win #2:
Social Media Profiles &Local Citations
•Find out where your customers are online
•Pick 2-3 of these platforms & commit 10 mins./day
•Create full profiles on social sites and online directories
(Google places, superpages, etc.)
*Ensure exact NAP on each submission/directory
Websites that rank in the
top positions on Google
usually have a large
number of social signals. – Searchmetrics
Easy-win #3: Video Content
•Convert written content into video
•Use video to provide value to your
audience (FAQs, how-to,interviews)
YouTube has become the
2nd Largest Search Engine
– bigger than Bing, Yahoo,
Ask & AOL combined. -Via Social Media Today
Long-term Considerations
Focus on the task at hand and what you can do today.
•New website
•Conversion rate optimization
•Faster hosting
•Fine tuning
Outside Help & When You Need It
•Site audits
•Competitive analysis
•Technical help
•Strategy/Planning/
Implementation
Resources & Must Haves
CurrierMarketing.com
Moz: http://moz.com/
Moz SEO beginners guide: http://moz.com/beginners-guide-to-seo
Moz Local: https://moz.com/local
Distilled: https://www.distilled.net/resources/
DistilledU: https://www.distilled.net/u/
Search Engine Journal: http://www.searchenginejournal.com/
Search Engine Land: http://searchengineland.com/
Google Analytics: http://www.google.com/analytics/
Google Analytics training: http://www.google.com/analytics/learn/
Google Webmaster Tools: http://www.google.com/webmasters/
Google Webmaster training: https://support.google.com/webmasters/
answer/6001102