CertiPUR-US Branding and Style Terms of Use Manual ®

See Form B on page 4
®
CertiPUR-US Branding and
Style Terms of Use Manual
Including Terms of Use Agreement Form B
July 28, 2014
Terms of Use
The CertiPUR-US® mark may only be used in conjunction with flexible polyurethane foam, merchandise containing flexible
polyurethane foam, and flexible polyurethane foam products that comply with the program requirements associated with
the CertiPUR-US® mark. Please see the CertiPUR-US® voluntary guidelines for additional information. The Alliance for Flexible
Polyurethane Foam, Inc. reserves the right to inspect and test merchandise and foam products that are designated as
CertiPUR-US® certified to determine if they are in compliance.
When creating promotional materials, include the following copyright language at the bottom of the publication’s last page:
“CertiPUR-US® is a registered certification mark of Alliance for Flexible Polyurethane Foam, Inc.
Required
Any person or company registering, selling or re-selling CertiPUR-US® certified flexible polyurethane foam or products
containing CertiPUR-US® certified flexible polyurethane foam that uses the CertiPUR-US® name or mark in association with that
certified product, must read, agree to, sign and send a signed copy of the Terms of Use Agreement Form B on page 4 of this
document to the Alliance for Flexible Polyurethane Foam.
Products containing a combination of flexible polyurethane foams (FPF) that include both certified AND uncertified FPFs, may
not use the CertiPUR-US® certified mark in relation to that product. Non-compliance with these Terms of Use is a violation of use
and participation in the CertiPUR-US® program may be revoked, with that violator’s customers notified and all fees forfeited.
Any advertising, packaging, website content, labeling, scripts, point of purchase, news releases, or other marketing and
promotional materials featuring the CertiPUR-US® name or mark, or referring to products containing CertiPUR-US® certified
products must be submitted to and approved by AFPF offices for review prior to use.
New Requirements
For AFPF/CertiPUR-US® program administrators to grant permission for use of the CertiPUR-US® mark,
we must have on file for your company CertiPUR-US® Program Supplier Verification Form A AND CertiPUR-US® Branding and Style Terms of Use
Manual Form B. Details and forms are available in the Industry section of the website at www.certipur.us.
See Form B on page 4
Note about context: Avoid any graphic or written presentation of the CertiPUR-US® logo that in any way implies an endorsement
and/or relationship between CertiPUR-US® and any other claim. Do not place type or graphics in proximity – or in similar
colors – or typefaces – or styles in such a way as to be misleading or to imply that the CertiPUR-US® mark conveys product
claims that are outside of the scope of the CertiPUR-US® certification program as set forth in the most current version of U.S.
Voluntary Physical Performance and Environmental Guidelines for Prime Flexible Polyether Polyurethane Foam for Use in Furniture
and Bedding. Any advertising, packaging, website content, labeling or other promotional materials that carry the CertiPUR-US®
mark must be submitted to AFPF for approval prior to use. Send art or copy electronically to Attn. CertiPUR-US® Administrator,
AFPF, [email protected]. See forms on last page.
Overview
This CertiPUR-US® Branding and Style Terms of Use Manual
was created to promote and protect the image and use of
the CertiPUR-US® mark/logo/seal by achieving a consistent
look across all materials, including printed publications,
downloadable PDFs, written correspondence, as well as all
website content (www.certipur.us). When the same logo, colors,
and fonts are used, CertiPUR-US® materials offer a unified
image to consumers, thereby enhancing recognition of the
certification name and program.
The green-and-blue version of the logo should be used in
two-color and four-color publications. Please see the Colors
section in this document for the Pantone numbers of the
logo colors and their four-color equivalents (as well as other
color schemes).
In the case of a black-only publication, a “grayscale” version of
the logo may be included. This version uses screens of black
ink to create different tones of gray.
The logo that represents compliance with the CertiPUR-US®
program is shown below. This CertiPUR-US® logo should be
used with the program’s hangtag and any representational
images of the hangtag, or a label that appears directly on
a compliant product. It may also be used in a printed or
electronic representation of a specific product that contains
CertiPUR-US® approved foams exclusively. If a company offers
any products containing flexible polyurethane foams that are
not registered with the CertiPUR-US® program, care must be
taken to use the logo only on pages and in close association
with the specific products or product lines containing only
CertiPUR-US® registered foams. In cases where a company
only offers CertiPUR-US® registered foams in all its products
containing flexible polyurethane foams, the logo may be used
in a broader context in print or electronic promotional matter.
D
IE
IF
IB
FLEX LE PO
LY
U
CertiPUR-US®
W
WW
.CERTIPUR.U
NE FOAM
HA
ET
R
TAINS
CON
CE
RT
The CertiPUR-US® Mark/Logo/Seal
S
In professionally designed publications, the EPS (vector) file
of the logo should be used, as it will produce the sharpest
resolution. With correspondence and internal documents, a
JPG or PNG may be used, as they provide better results with
Microsoft Office software.
The Alliance for Flexible Polyurethane Foam has
an aggressive program in place to monitor use of the
CertiPUR-US® mark. The integrity of the CertiPUR-US®
program and its value to participating companies will be
enhanced through vigilant protection of the CertiPUR-US®
mark. If you suspect misuse, please contact Michael Crowell
at the Alliance for Flexible Polyurethane Foam at
[email protected], or call 828-455-6192. Only one logo for CertiPUR-US® is to be utilized by any organization other than
AFPF, and that is the logo that includes “Contains Certified Flexible Polyurethane
Foam” on the upper rim as shown here.
CertiPUR-US® is a registered certification mark of Alliance for Flexible Polyurethane Foam, Inc. | © 2014 Alliance for Flexible Polyurethane Foam, Inc. All rights reserved.
2
See Form B on page 4
Branding Elements
Using the CertiPUR-US® Mark within Text
Colors
The registered certification mark should be added adjacent to
the “S” (example: CertiPUR-US®) in the first use of CertiPUR-US®
in each text level of a document: title, heading, subheading,
body copy, etc. In subsequent uses of CertiPUR-US® within
the document, the superscript is not required. Note that
CertiPUR-US® should never be referred to as just “CertiPUR,”
since the latter is the European program from which CertiPURUS® was adapted and is a separate and distinct program.
®
The green and blue from the CertiPUR-US® logo should be used
as prominent colors in a publication. The spot colors for a twoor three-color document are
◗ Green: Pantone 576
◗ Blue: Pantone 287
®
In four-color publications, the Cyan, Magenta, Yellow, and Black
(CMYK) equivalents of these colors are
◗ G
reen: Cyan 49%, Magenta 0%, Yellow 100%, and
Black (K) 39%
◗ B
lue: Cyan 100%, Magenta 68%, Yellow 0%, and
Black (K) 12%
In addition, CertiPUR-US® must never be used on its own. In
text and in print form, CertiPUR-US® must always be used
as an adjective modifying an appropriate noun. In copy,
some examples of correct use would be CertiPUR-US® mark,
CertiPUR-US® Guidelines, CertiPUR-US® certification, or
CertiPUR-US® program.
The Red, Green, and Blue (RGB) equivalents are
◗ Green: Red 92%, Green 135%, and Blue 39%
◗ Blue: Red 0, Green 83%, and Blue 155%
Examples of acceptable claims for
CertiPUR-US® approved foam products:
For Microsoft Word users, these RGB numbers may be applied
to create colors that fit with the CertiPUR-US® logo. (The title
and main headings in this document are formatted in the
logo’s green.) To use these colors in MS Word, select text, then
click Format > Font... > Font Color: > More Colors... and the
Colors dialogue box will appear. In this dialogue box, click the
Custom tab and fill in the RGB boxes with the numbers above.
Finally, the Hexadecimal values for website design are
◗ Green: #5c8727
◗ Blue: #00539b
◗Low VOC (Volatile Organic
Compound) emissions for
indoor air quality (less than
0.5 parts per million)
◗ Made without phthalates
regulated by the Consumer
Safety Product Commission
◗ No chlorofluorocarbons (CFCs)
◗ Made without PBDE
flame retardants
◗ Made without ozone depleters
Typefaces
◗ Made without mercury,
lead and heavy metals
◗ Made without
formaldehyde
◗ Made without methylene
chloride
◗ Durability-tested
◗ Emissions-tested
◗ Content-tested
◗ Performance-tested
◗ Environmentally innovative
Examples of unacceptable claims that are not
related to the CertiPUR-US® program:
The typefaces in the logo are Myriad Pro for the CertiPUR-US®
name and Bank Gothic for the tagline and website address.
◗ Soy, agri- or bio-based content
◗ Renewable
◗ Recycled
◗ Green
For professionally designed materials, use Myriad Pro as
the prominent typeface. If Myriad Pro is not available, a
sans serif typeface such as News Gothic, Helvetica, or Arial
may be applied.
◗ Environmentally-safe
◗ Sustainable
◗ Safe
◗ Non-toxic
The CertiPUR-US® Branding and Style Terms of Use
Manual is subject to change. Notification of changes will
be sent via email to the primary contact provided in the
signed agreement on page 4 of this document.
For written correspondence and internal documents, the
typeface Times New Roman should be used in body copy, as
it is widely available on PC platforms. Use Arial in the title and
heading levels.
CertiPUR-US® is a registered certification mark of Alliance for Flexible Polyurethane Foam, Inc. | © 2014 Alliance for Flexible Polyurethane Foam, Inc. All rights reserved.
3
FORM B
CertiPUR-US® Program Branding and Style Terms of Use Agreement Form B
Name:
Date:
Company:
Address:
Email address:
Website:
Phone:
Check all that apply: q Bedding Manufacturer
q Bedding Retailer
q Upholstered Furniture Manuafacturer
q Upholstered Furniture Retailer
q Foam Producer
q Foam Distributor
q H
ouse Brand of ____________________________ (Only check this option and list foam producer, if you are a
house brand for one of the foam producers appearing here: http://certipur.us/pages/for-industry/for-foam-suppliers/
As an authorized representative of ________________________________________________________, I agree to the
conditions and terms of usage of the CertiPUR-US® mark as set forth herein and including the following terms (check each
box indicating agreement):
q I have read and understand the CertiPUR-US® Branding and Style Terms of Use Manual (which I realize is subject to change) and
agree to the conditions and terms of usage of the CertiPUR-US® mark.
q When applicable, I agree to provide a current copy of the CertiPUR-US® Branding and Style Terms of Use Manual to my
customers (consumer customers of retailers exempted) who purchase CertiPUR-US® certified foam and further, to send
a copy of the signed agreement to AFPF offices.
q I understand that any advertising, packaging, website content, labeling, news release or other promotional materials that
carry the CertiPUR-US® mark must be submitted to and approved by AFPF prior to use.
q I understand that the CertiPUR-US® name or logo can only be used in association with products in which all the flexible
polyurethane foam in the product is CertiPUR-US® certified. In a product containing a combination of flexible polyurethane
foams (FPFs) that include both certified AND non-certified FPFs, use of the CertiPUR-US® certified mark is not permitted and
such use is a violation of the Terms of Use.
q I understand that it is our company’s responsibility to inform our employees, contractors, and/or consultants of the Terms of
Use of the CertiPUR-US® mark.
qI understand that I do not have permission to use the CertiPUR-US® mark/logo/name until Verification Form A has been
submitted on my behalf by my foam supplier and I have received permission for use via email from AFPF/CertiPUR-US®
program administrators.
Signature ______________________________________________________________ Date ________________________________
Please indicate how you would like your company name and information to appear on the CertiPUR-US® website or other promotional
materials*:
Name of company:
Name of all products:
Website:
Product information contact (for publication):
Alternate contact: (not for publication, if different than above):
q Opt-out. Please do not list the name of this company on the CertiPUR-US® website or in promotional materials.
Please scan and email signed agreement to [email protected] (preferred), or fax to 248.659.1531.
www.certipur.us
CertiPUR-US® is a registered certification mark of Alliance for Flexible Polyurethane Foam, Inc. | © 2014 Alliance for Flexible Polyurethane Foam, Inc. All rights reserved.
4