NEWS RELEASE

NEWS RELEASE
- Entry into the Private Import EC Business in China -
October 8, 2014
Store Opening in the Alibaba Group-Managed Tmall Global
October 8, 2014 (Tokyo, Japan)--AUTOBACS SEVEN Co., Ltd. (Representative Director and Chief
Executive Officer: Setsuo Wakuda) is opening a store in Tmall Global, managed by Alibaba Group, the
leader in the electronic commerce transaction industry in China, on Wednesday, October 8, 2014.
“Tmall Global” was launched in the fall of 2013 as a
pioneering site for private import in China. The site is often
used by wealthy customers who are quality-oriented, and is
characterized by an ease of searching, ordering and paying
for products. The Internet penetration rate of China was
42%* as of 2012 with the potential for future growth of this
large market of 560 million people* or more.
(*According to research by Sales In China, Inc.)
The newly opened store, “AUTOBACS Tmall Global
Overseas Flagship Store,” targets Chinese automobile
drivers who place importance on quality and safety. Through
use of the Internet, the Group will offer very reliable
Japanese brand products in China.
Operation, marketing and other management of the site
will be outsourced to SHANGHAI RUNSHI ENTERPRISE
MARKETING MANAGEMENT CO., LTD., which offers
marketing support services for foreign companies in the
Chinese market to conduct business operations to meet the
demands of the China market.
〈専用サイト トップページ〉
AUTOBACS is fortunate enough to be marking its 40th anniversary in November 2014. The Group will
offer a comprehensive supply of automotive goods and services, together with the purchase and sale of
cars, and statutory safety inspection and maintenance services to serve as stores available for any inquiries
and consultations under the slogan, “anything about cars, you find at AUTOBACS.”
A profile of the AUTOBACS Tmall Global Overseas Flagship Store is provided below.
1. Store name: AUTOMACS Tmall Global Overseas Flagship Store
2. Date of store opening: Wednesday, October 8, 2014
3. Store URL: http://autobacs.tmall.hk
4. Products: deodorizers/aromatics, high-grade interior products for automobiles, child seats, onboard air
cleaning deodorizers, rearview mirrors and other functional products produced and sold in
Japan
End.
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