A M P dvanced
Transcription
A M P dvanced
AdvancedMiner Professional a system for data transformations, exploration and Data Mining AdvancedMiner Professional a system for data transformations, exploration and Data Mining AdvancedMiner Professional is an advanced software solution capable of carrying out complex analytical projects of various kinds. Its effectiveness has been proven in numerous business projects. The possible applications of AdvancedMiner Professional include: increasing the effectiveness of marketing campaigns, lowering churn risk, evaluating the reliability of borrowers (Credit Scoring), creation of data marts for analyses or reporting, automation of the process of verifying the quality of collected data. Besides the AdvancedMiner Professional, StatConsulting also offers training and other support services oriented toward increasing the effectiveness of working with the system. Deployment variants AM Environment – a basic work environment for analysts, AM Engine – a built-in efficient computational database engine, AM DataWorkshop – an application for multifaceted work with data and reports, AM Predictor – a solution dedicated to customer behavior predicting and modeling projects, AdvancedMiner Professional AM ScoringCard AM Modeler AM Predictor AM Clustering AM Environment I AM DataWorkshop AM Engine AM Clustering – a tool which enables effective execution of data segmentation projects, AM Modeler – a software package consisting of AM Predictor and AM Clustering, AM ScoringCard – a tool for constructing and validating scoring cards as well as ad-hoc analyses performed during Credit Scoring and Credit Rating projects. System description AdvancedMiner Professional is an integrated environment dedicated to the development of analytical projects. The system offers various tools supporting the work of analysts and programmers. Our software not only includes data processing tools, but also provides a wide range of statistical algorithms and Data Mining methods, which can be used to construct effective analytical models. AdvancedMiner Professional is designed for novice and advanced analysts alike. Beginner users may build their first models and experiment with specific algorithm settings using the graphical interface and default settings. Advanced analysts and experts will discover a valuable tool which can be customized and extended according to their needs. This is possible thanks to the built-in scripting language Gython (based on Python) which provides the functionality of a programming language augmented with special functions for effective data analysis. Additionally, our system supports group work: the analysts can share metadata objects through common repositories or local and remote directories. Scripts and libraries created by the users can be managed using the CVS version control system; it is also possible to share the processed data among users. The system can work on the majority of popular operating systems and can be connected to various database systems. The graphical environment of AdvancedMiner Professional AdvancedMiner Professional tools Working with data sets The system offered by StatConsulting can be successfully employed by companies which operate on large data volumes on a regular basis (i.e. telecommunication, banking). AdvancedMiner Professional can import data from: practically any relational database supporting the ODBC/JDBC standard (including MS SQL, MySQL, Oracle, Sybase), data warehouses, CSV files, spreadsheets. The user may not only explore but also edit databases, as well as create new tables using the built-in scripting language. It is possible to use SQL queries and special language constructions for effective data transformations. Databases AdvancedMiner Professional is equipped with pre-defined transformations (e.g. binarization, standardization). These tools make the work of the analyst more efficient, shortening the time used for data preparation. The users may define custom transformations as well. Working with variables AdvancedMiner Professional offers the user a wide range of functionality supporting the processes of data exploration. The system comes equipped with standard statistical procedures as well as a specialized interactive tool for graphical data exploration, which is capable of: visualization of data distributions, exploring variable correlation with the target, creating virtual variables supporting the analysis, grouping of variable values, variable correlation analysis (e.g. Pearson, Correlation Ratio, ChiSquare). Correlation matrix Categorical variables Modeling AdvancedMiner Professional provides tools for performing various tasks, such as: classification, approximation, clustering, association rules, survival analysis. The algorithms available for analytical model construction include, for instance: classification trees, linear regression, logistic regression, k-means, Classification tree association rules. AdvancedMiner Professional can be used to evaluate and compare the quality of models using tools like LIFT, ROC, K-S or Confusion Matrix. The whole process can be done using an intuitive interactive graphical user interface. Model quality reports can be exported to MS Office or OpenOffice file formats. Data Mining models quality assessment Scoring code The system can generate scoring code in various formats, offering the possibility of using the constructed models independently from AdvancedMiner Professional. This feature simplifies and speeds up the implementation of models through easy integration with other IT systems in a company. Reporting With AdvancedMiner Professional it is possible to generate periodical reports containing a wide range of statistics and comparisons. The reports are generated automatically or semi-automatically and require little preparation time. AdvancedMiner Professional also supports custom scripts for creating reports with elements like formatted text, autotext, calculation results, tables or charts. Reports can be exported to applications like MS Office, OpenOffice and as PDF or HTML documents. Part of a report generated in AdvancedMiner Professional System architecture AdvancedMiner Professional is based on a Client – Server architecture, where the server may be physically distributed over several computational units. The security of communication between the computational units is ensured by the SSL (Secure Socket Layer) protocol. This solution enables secure multitasking work. While waiting for the outcome of the defined task, the analyst may start preparing another task and perform it on the same or different server. This architecture speeds up the process of data analysis and ensures full utilization of the available resources. With AdvancedMiner Professional it is possible to set up an effective and scalable system for data transformation and analysis by utilizing low cost PC type computers even with different operating systems. IDE Client IDE Client SSL SSL SSL Computation Server Computation Server Metadata Server Load Balancer Computation Server Metadata Server Computation Server AdvancedMiner Professional Server SSL GDBase – dedicated analytical database engine Database Database The architecture of AdvancedMiner Professional Compatibility AdvancedMiner Professional is based on well-tested Java technologies, providing platform independence. The system operates in MS Windows as well as in operating systems from the Unix family (including Linux). AdvancedMiner Professional is compatible with relational database management systems which provide the JDBC/ODBC interface (e.g. MySQL, MS SQL, Oracle, Sybase SQL Anywhere Studio). An internal database – GDBase - is also available for the users. AdvancedMiner Professional advantages Integration with external IT systems importing data from various databases (MS SQL, MySQL, Oracle, Sybase and other supporting the ODBC/JDBC standard), data warehouses, text files and spreadsheets, iscoring code generation which may include models and data transformations, ireporting integrated with MS Office and OpenOffice, icompatibility with MS Windows and the Unix family of operating systems. Distribution of computations speed up of the data analysis process by setting up the server to be physically distributed over several computational units, full utilization of the available resources by building up an effective, scalable and low cost system made up of PC type computers with different operating systems (e.g. Linux, MS Windows). Data processing no restrictions on the number of columns in the processed tables, high efficiency of operations handled by the integrated analytical database engine (GDBase), capability of working with very large databases (such as 5 billion records) on a dedicated server as well as PC-class workstations. Integrated modeling environment exhaustive data exploration functionality accessible through an advanced interactive graphical user interface, extensive possibilities of comparing models during prototyping and testing, easy construction of hybrid models combing different analytical methods. AdvancedMiner Professional advantages Wide range of applications such as customer data transformations and exploration, Credit Scoring, Churn analysis, analysis supporting Cross/Up Selling, customers segmentation, LTV and Survival analysis. Effectiveness system flexibility due to the built-in scripting language designed for working with data and models, customization of the system to meet the individual needs of the client, as well as construction of dedicated solutions by StatConsulting, an advanced editor with model building support and a wide range of functionality not available in other tools of this type, uniform object oriented approach facilitating the effective use of different analytical methods, group work support including CVS (Concurrent Version System), metadata and database sharing. If you wish to obtain more detailed information about AdvancedMiner Professional, feel free to contact us. We will gladly provide you with further details and answer your questions. About StatConsulting StatConsulting was established in 2001 in Warsaw, Poland. We offer analytical support for risk management (credit, market, operational risk with regard to the New Basel Capital Accord Basel II and Solvency II) and in the field of customer behavior modeling (Customer Intelligence, analytical CRM). We use our expert knowledge to conduct analytical projects for companies operating in highly competitive business sectors. StatConsulting specializes in providing analytical services for the financial sector and telecommunication companies. We completed numerous analytical projects involving the construction of different types of models (incl. scoring and analytical CRM). We have broad experience in building, validating and monitoring data analysis models including Application Scoring and Behavioral Scoring. This also includes the building of analytical repository, data preparation, integration with data from external sources, model building and implementation. The high quality of the services provided and our experience in conducting and implementing analytical projects enabled us to reach a significant position among other companies offering data analysis. StatConsulting clients Banking and finance AIG Bank S.A. Alior Bank S.A. Bank BPH S.A. Bank Pocztowy S.A. Bank Ochrony Środowiska S.A. BRE Bank Hipoteczny S.A. BRE Leasing Sp. z o.o. Euro Bank S.A. Europejski Fundusz Leasingowy S.A. (major leasing company in Poland, Crédit Agricole financial group) Kruk S.A. Mercedes-Benz Bank Polska S.A. Mercedes-Benz Leasing Polska Sp. z. o. o. PolCard S.A. (card payment services) PTE PZU S.A. PZU Życie S.A. Raiffeisen-Leasing Polska S.A. Toyota Bank Polska S.A. Telecommunication Polkomtel S.A. (a major Polish GSM mobile operator) Pharmaceuticals Cegedim Polska Sp. z o.o. Eli Lilly Polska Sp. z o.o. Retail sales and FMCG Bertelsmann Media Sp. z o.o. Carrefour Sp. z o.o. MDS Poland Sp. z o.o. Industry KGHM Polska Miedź S.A. Klingspor Sp. z o.o. Statoil Polska Sp. z o.o Direct marketing and market research ASM – Centrum Badań i Analiz Rynku Sp. z o.o. Premium Club Sp. z o.o. StatConsulting Sp. z o.o. ul. Wołodyjowskiego 38a 02-724 Warsaw, Poland tel.: (+48) 22 / 847 97 17 fax: (+48) 22 / 499 45 31 e-mail: [email protected] www.statconsulting.eu European Funds for the development of innovative economy Project co-financed by the European Regional Development Fund