Preliminary Agenda PTPA Fall Meeting October 8-9 2014 Royal Sonesta Hotel, New Orleans

Preliminary Agenda
PTPA Fall Meeting October 8-9th 2014
Royal Sonesta Hotel, New Orleans
Wednesday October 8th
5:30 p.m.
Registration Sponsored By Acorn Media
Hotel Lobby
The Acorn team will be available to talk about their popular drama programming and new offerings: Anzac
Girls, Blandings, Line of Duty, Jack Taylor and everyone's favorite, Miss Fisher Murder Mysteries! A new
March pledge special will promote the long running Foyle’s War series and tease new episodes.
6:00 p.m.
PTPA Jerry Trainor Mentor Award Reception and Dinner sponsored by WETA
August
WETA presents a sneak peek of The Story of Cancer: The Emperor of All Maladies, the latest documentary
from Ken Burns. The film examines cancer with a cellular biologist’s precision, a historian’s perspective
and a biographer’s passion. The Story of Cancer will be a six-hour television event premiering in spring
2015 on PBS
Thursday October 9th
7:45 a.m.
Breakfast Sponsored by Genealogy Roadshow
Evangeline Ste
Genealogy Roadshow just wrapped production for season 2! Get a behind the scenes preview from
show genealogists and learn how to discover something about your family tree you never suspected!
9:05 a.m.
SciGirls Drawing
South Ballroom
TPT thanks programmers for supporting SciGirls and its STEM education mission. Season 3 is coming in
Spring 2015! One lucky programmer will win an essential tool to becoming a SciGirl/SciGuy “citizen
scientist” – powerful binoculars
9:10 a.m.
Open and Welcome
9:15 a.m.
Session I: Recalibrating Digital Conversations with AOL’s Digital Prophet
South Ballroom
The digital landscape is changing at a mind-bending pace. As the digital landscape continues to shift,
marketers need to move away from “campaigning” at consumers and toward having "conversations" with
them. In the embracing of a more humanized experience, attention is becoming the new currency
measured by dwell time and engagement – not just the quick drive-by of a “like” or a “follow." In what
will certainly be a dynamic, energetic and entertaining presentation, get enlightened by a meaningful and
insightful look at digital trends, how they are affecting behavior and what’s next on the digital journey
roadmap. Jump on this hyper-speed roller coaster for what will certainly be a dynamic, energetic and
inspiring presentation by David Shing as he discusses the evolving digital landscape and insights on where
this is all headed.
Moderator
Garry Denny, WPT
Speaker
David Shing, AOL Digital Prophet
South Ballroom
Preliminary Agenda
PTPA Fall Meeting October 8-9th 2014
Royal Sonesta Hotel, New Orleans
10:00
Session II: PBS Brass Ensemble
South Ballroom
It’s only the top of the first inning in the new TV season, but Paula’s Posse is ready to answer your
questions and concerns and listen to your ideas. Seen something you like lately or something you didn’t?
Need more promotional help? Have a favorite ICON you would like to see profiled? This is your
opportunity for feedback and questions. Come prepared and make the most of it! Pipeline clips of longlead shows will also be presented!
Moderator
Jim Wiener, CET- ThinkTV
Panel
Beth Hoppe, Chief Programming Executive and General Manager,
Donald Thoms, VP, Programming,
Bill Gardner, Senior Director, Programming,
Bill Margol, Senior Director, Programming and Development,
Joseph Campbell, VP, Fundraising Programming
11:00
Morning Break with Thomas & Friends and Bob the Builder
South Ballroom Foyer
With new episodes and an educator toolkit, our favorite blue engine is truly useful. And his friend Bob is
gearing up for a big remodel. Let’s celebrate this and PTPA with snacks and surprises!
11:20
Music Gone Public-Preview and Giveaway
South Ballroom
New 10 part public television series MUSIC GONE PUBLIC for early 2015. Includes a new episode by PBS
favorite Tommy Emmanuel and 9 other up-and-coming acts.
11:25
Session III: PBS KIDS Update
South Ballroom
Lesli, Linda and Keith will report on what we learned from the summer schedule changes and how that
knowledge will be put to use in future scheduling and promotion plans. We will also hear about the launch
of Odd Squad and PBS’s plans for the increasingly important and competitive digital market. The PBS
teams wants to hear from you as well, so bring questions!
Moderator
Justin Harvey, WNPT
Panel
Lesli Rotenberg, GM, Children’s Media and SVP, Marketing & Communications; Linda
Simensky, VP, Children’s Programming; Keith Kennebeck, Director, Children’s
12:10
Session IV: PTV Audience Revisited
South Ballroom
A new research project is on the horizon, which will take an in depth look at how individuals use the PTV
schedule. Hint: it’s a monthly strategy that matters, not an average week. Get a first look at respondent
level data from Nielsen’s Local Television View (NLTV) and learn some new ways of thinking about
viewers. We’ll also check in on data from recent schedule changes for kids and news, so everyone is up
to speed.
Moderator
Kristen Kuebler, Director/ TRAC Media Services
Speakers
Craig Reed, Director/TRAC Media Services; Dr. David LeRoy, Founder/TRAC Media
Services
12:50
BBC World News Lunch with Katty Kay
Evangeline Ste
Come to lunch and hear from the anchor of the acclaimed BBC World News America, Katty Kay, for updates
on the series and her thoughts on the state of international news gathering with time built in for
questions.
2:10
A Chef’s Life Drawing
South Ballroom
Delectable fudge. Crispy peanut brittle. Gooey, chocolate-covered cherries. Old-fashioned caramels. This
one-hour special will explore holiday traditions, Kinston, NC style. Premiering from PBS December 2014.
Preliminary Agenda
PTPA Fall Meeting October 8-9th 2014
Royal Sonesta Hotel, New Orleans
2:15
Session V: Role of the local programmer SWOT analysis
South Ballroom
PTPA is undertaking the task of identifying and collecting the many different roles that PTV Programmers
play at stations. All of us know that the PTV Programmer is more than just a scheduler of programs, much
more. It is our hope that by collecting and disseminating the various functions currently undertaken by
PTV Programmers that PTPA can help shape the future of the Programmers role in the world of public
broadcasting. This session and discussion will be centered around the information gathered from the
questionnaire sent to station programmers in August.
Presenter
Craig Reed, TRAC Media, Ron Santora, WNED
3:30
Break Sponsored by Sesame Workshop
South Ballroom Foyer
Take a quick break to celebrate 45 years of Sesame Street and to kick off our afternoon 30 minute show!
Thanks to all of you for helping us reach a brand new group of Sesame preschoolers in your community!
3:55
Session VI: Keep Your Station Local and Relevant in this Changing Public Media Landscape
South Ballroom
Join Juan Sepulveda, PBS’ new Senior Vice President, Station Services for an engaging discussion. Find
out what ways PBS Station Services will ensure that PBS programs, products and services support each
local station’s connections to its community and audience and help us meet our essential public service
mission.
Moderator
Debbie Brennan, RMPBS
Panelist
Juan Sepulveda, PBS Senior Vice President, Station Services
4:40 p .m.
BlueGrass Underground Announcement
South Ballroom
4:45 p.m.
PTPA Business and Open Mic
South Ballroom
5:00 p.m.
Bonfire Break Sponsored by Mineral Explorers
Evangeline Ste
Meet “rock star,” Thomas Nagin, host and executive producer of the exciting new series, Mineral
Explorers. Enjoy complimentary food and beverages and a stunning display of crystals and minerals
featured in the series.
5:30 p.m.
Meeting Adjourns
6:00 p.m.
Closing Reception with Bluegrass Underground
Irwin Mayfield’s Jazz Playhouse
To celebrate its fourth season and thank you all for your continued support, BLUEGRASS
UNDERGROUND invites you to kick back New Orleans style – with sparkling cocktails, appetizers, and live
music!