KENYA METHODIST UIVERSITY SCHOOL OF BUSINESS AND ECONOMICS DEPARTMENT OF ADMINISTRATION.

KENYA METHODIST UIVERSITY
SCHOOL OF BUSINESS AND ECONOMICS
DEPARTMENT OF ADMINISTRATION.
MBAD 510: FOUNDATIONS OF ENTREPRENEURSHIP
Due date :- 17th October 2014
INSTRUCTIONS: ANSWER ALL QUESTIONS
QUESTION ONE
a)Do a self assessment and based on the results of your analysis propose a business you can start
after this course ,justify your choice.
(15mks)
b) How can an entrepreneur use emotional intelligence to influence the performance of an
Enterprise?
(10mks)
QUESTION TWO
How can you manage liability of newness in a start-up enterprise dealing with processing and
packaging of fresh juices?
(10 mks)
b) Jasper retired as a manager having worked for 45 yrs, and invested all his benefits into quail
rearing business. The window of opportunity seems to be closing and he has made losses.
Advice him on what to do and how to go about loss orientation and recovery.(15mks)
CASE STUDY
GO FAST SITUATION
GO FAST is a motorcycle manufacturer in the southern United States. Though sales have been
steady, profits have declined because of increasing operational costs. The Board of Directors felt
a fresh look at the operations side was needed. They developed a 5-year plan to increase
operating efficiency and set out to find someone to lead the effort.
Four months ago, GO FAST found what they saw as “the person” to be the new operations
director and develop a new operational plan to reduce costs.
Jill Jones had an outstanding reputation as operations director for a manufacturer of a closely
related product. While she was located in a different state and was happy with her current job
and lifestyle, she found the 5-year plan exciting. Besides, the offer was too tempting to refuse.
Jill was offered the position, including a substantial increase in salary and benefits. She accepted
the job, sold her home, and purchased a home near her new job. Her husband runs an in-home
business and her children had adapted well to the new community and schools. She did not have
a written contract, but was promised a great future with GO FAST and was given a salary of
$90,000 per year.
With the economic downturn, sales for this past year were the lowest in five years. The company
needs to make drastic cost reductions or it could face bankruptcy. All senior managers agreed to
a 25% pay cut. Several other high-paid positions will be eliminated. Among them is Jill Jones’
operations director position.
YOUR CHALLENGE
The CFO has been asked by the board of directors to investigate GO FAST’S obligation to Jill
Jones. You have been assigned the task of doing research. The board of directors assumes their
agreement with Mrs. Jones is “terminable-at-will” based on the law in the state, and therefore
GO FAST has no obligation to her.
You will prepare recommendations to be presented to the chief financial officer (CFO). Since the
decision is ultimately up to the CFO, your presentation should include, at a minimum:
1. How do you expect Jill would react to the board’s hard-line approach.10mks
2. Possible ways to deal with Mrs. Jones’ situation, including the positives and negatives
of each. Discuss.
10 mks
3.You are to advise the CFO on the best course of action, and how to present it to Jill.
While the financial challenges of the company are not a secret, Jill does not yet know
that her position has been targeted for elimination.
10 mks