Creative Specifications iAd Workbench October 2014
Transcription
Creative Specifications iAd Workbench October 2014
Creative Specifications iAd Workbench October 2014 iAd Workbench Creative Specifications Contents Page 3 Overview Availability Page 4 iAd App Network Banner Assets Creative Guidelines for Banners Video Assets Page 7 iTunes Radio Slate Assets Creative Guidelines for Slates Audio Assets Page 9 Additional Resources For More Information 2 iAd Workbench Creative Specifications Overview These creative specifications are provided to guide you in the production of banner, full-page, medium rectangle (MREC), and video ads to run on the iAd App Network, and audio ads to run on iTunes Radio. Any files uploaded to iAd Workbench must meet these specifications to ensure the best user experience on Apple devices. Availability iAd Workbench is available to promote products in iOS apps and on iTunes Radio in iAd-supported countries across the Americas, Europe, Asia, the Middle East, Africa, and Australia. 3 iAd Workbench Creative Specifications iAd App Network With iAd Workbench, you can run banner, full-page, and MREC ads on the iAd App Network. The ad can drive users to an App Store or iTunes Store destination, website destination, video asset, or (for banner ads only) expanded rich media experience created with iAd Producer. If you’re promoting an iOS app, you can create a banner using built-in templates in iAd Workbench, eliminating the need to upload assets.. Banner Assets Portrait Orientation Landscape Orientation Max File Size* iPhone 4s and earlier 640 W x 100 H iPod touch 4th generation pixels and earlier 960 W x 64 H pixels 350 KB iPhone 5s 640 W x 100 H iPhone 5c pixels iPhone 5 iPod touch 5th generation 1136 W x 64 H pixels 350 KB iPhone 6 750 W x 100 H pixels 1334 W x 64 H pixels 350 KB iPhone 6 Plus 1242 W x 150H pixels 2208 W x 96 H pixels 350 KB iPad Air iPad (retina display) iPad 2 iPad mini (retina display) iPad mini 1536 W x 132 H pixels 2048 W x 132 H pixels 350 KB Device *Per file, at 72 DPI 4 iAd Workbench Creative Specifications Full Page Assets Portrait Orientation Landscape Orientation Max File Size* iPhone 4s and earlier 640 W x 960 H iPod touch 4th generation pixels and earlier 960 W x 640 H pixels 350 KB 640 W x 1136 H iPhone 5s, 5c, 5 iPod touch 5th generation pixels 1136 W x 640 H pixels 350 KB iPhone 6 750 W x 1334 H pixels 1334 W x 750 H pixels 350 KB iPhone 6 Plus 1242 W x 2208 H pixels 2208 W x 1242 H pixels 350 KB iPad Air iPad (retina display) iPad 2 iPad mini (retina display) iPad mini 1536 W x 2048 H pixels 2048 W x 1536 H pixels 350 KB Device *Per file, at 72 DPI MREC (Medium Rectangle) Assets Portrait Orientation Landscape Orientation Max File Size* iPhone 4s and earlier iPod touch 4th generation and earlier 600 W x 500 H pixels 600 W x 500 H pixels 350 KB iPhone 5s, 5c, 5, iPhone 6 iPod touch 5th generation 600 W x 500 H pixels 600 W x 500 H pixels 350 KB iPhone 6 Plus 600W x 750 H pixels 600W x 750H pixels 350 KB iPad Air iPad (retina display) iPad 2 iPad mini (retina display) iPad mini 1536 W x 2048 H pixels 2048 W x 1536 H pixels 350 KB Device *Per file, at 72 DPI 5 iAd Workbench Creative Specifications 6 Creative Guidelines for Banners, Full Page, and MREC ads • Static JPEG, PNG, and GIF, and animated GIF files are accepted. Animations can only loop three times, and can’t exceed 15 seconds. • Banner, full-page, and MREC creative must adhere to iAd’s Content Guidelines. Don’t use explicit language or content. Be mindful of case sensitivity when featuring an Apple product by name (i.e. iPad, iPhone, iPod touch). • Use only App Store and iTunes badges provided by Apple. Don’t reference your app’s rating or ranking in an ad. • Only iOS devices may be shown in an ad. Don’t obscure, crop, distort, or cut off parts of Apple products. • Banner ads must include a destination. An iTunes destination requires an iTunes Link. A web site destinations require a URL (mobile optimized site recommended). A video destination requires that you upload a video file following the Video Asset specifications outlined. Consider the iAd frame dimensions when designing your banner, to ensure an optimal visual experience. Reference the chart for dimensions by device. X Y X Y Device Portrait Orientation Landscape Orientation iPhone 6, 5, 5c, 5s iPod touch 5th generation X=27 pixels Y=100 pixels X=17 pixels Y=55 pixels iPhone 6 Plus X=40 pixels Y=150 pixels X=26 pixels Y=83 pixels iPad 2, iPad mini X=14 pixels Y=48 pixels X=14 pixels Y=48 pixels iPad iPad Air iPad mini X=28 pixels Y=96 pixels X=28 pixels Y=96 pixels Not Recommended Recommended Keep in mind that the bottom right corner of the banner is obscured by the iAd frame. Make sure to design your banner such that no important content will be obscured. iAd Workbench Creative Specifications Video Assets With video transcoding built into iAd Workbench, you need to upload only a single video file instead of separate files for each device and resolution. Your file is automatically converted to the different sizes needed for the devices selected for your campaign. File Type File Size Dimension Video .m4v extension Max of 20 MB Minimum of 560 pixels wide .h264, 1000kbps, 15fps-30fps Aspect Ratio Audio Video must be 15 - 30 seconds seconds long 4:3 or 16:9 AAC 128kbps stereo 48kHz 7 iAd Workbench Creative Specifications 8 iTunes Radio Audio ads are available to run on iTunes Radio. To create an audio ad, you need to upload a slate image and audio file. The slate is an image-based banner that will be displayed for the duration of the audio. If desired, the slate, on tap or click, can drive the user to an App Store or iTunes Store or website destination. Slate Assets Device Dimension Max File Size iPhone 6 iPhone 5s iPhone 5c iPhone 5 iPhone 4s iPod touch 5th generation and earlier 750 W x 750 H pixels 350 KB iPhone 6 Plus 1242 W x 1242 H pixels 350 KB iPad (retina display) iPad 2 iPad Air iPad mini iPad mini (retina display) 1400 W x 1400 H pixels 350 KB Desktop 920 W x 920 H pixels 350 KB Creative Guidelines for Slate Image • • Slate images must adhere to iAd’s Content Guidelines. • Only iOS devices may be shown in an iAd. Do not obscure, crop, distort, or cut off parts of Apple products. • Do not use explicit language or content. Be mindful of case sensitivity when featuring an Apple product by name (i.e. iPad, iPhone, iPod touch). • An optional iTunes destination require an iTunes. An optional web site destinations require a URL (mobile optimized site recommended). Only use App Store and iTunes badges provided by Apple. Do not reference your app’s rating or ranking in an iAd. iAd Workbench Creative Specifications Audio Assets Device File Type Duration Bit Rate All .wav (uncompressed) 30 seconds max 128 kbps 9 iAd Workbench Creative Specifications Additional Resources On Developer.apple.com: iAd Content Guidelines App Store Marketing Guidelines iAd Producer On Apple.com/iad: iAd Workbench On Apple.com/legal: Apple Trademark Use For More Information If you have questions after you have reviewed the information provided in this document, contact iAd. © 2014 Apple Inc. All rights reserved. Product and company names mentioned herein may be trademarks of their respective companies. Product specifications are subject to change without notice. For Informational Purposes Only 10