@bruno_schroder www.microsoft.com/next

@bruno_schroder
www.microsoft.com/next
“Rather than the choice to consciously disconnect, there’s much more
of a trend of choosing who to connect with and in what context. It’s
very much about conversations.”
Emily White, COO Snapchat
Device: With Me
70€
smartphone
New devices
Natural
Interface
Many
screens
Always with
me
Never
disconnect
Apps
Device explosion for everyone and
everything
Ubiquitous and Intuitive computing
With Me
Data: Increased Awareness
Data as a
currency
From
everywhere
On my
device
Do you know
me?
In context
About
everything
Me in the cloud
Data value awareness
Privacy
Apps: Screen to Screen Intimacy
Which one is
Trending?
Niche
Network
Social do
Structure
Choice to
Connect to
Predictive
Personal
Analytics
Surprise Me and Don’t Intrude
Screen to Screen Intimacy
Personal Analytics and
Predictive Marketing
Moods
Identity
My unified digital self
Privacy and anonymity
Bad data or bad data use.
Age of Creation
Curiosity, not boring, surprise me
Disruption is fun but a bit scary also
My top 10
• Predictive Marketing
• Privacy
• Surprise me
• My Digital Me
• Age of Creators
• Talk to ME
• New unknown apps
• All sorts of devices for everyone and everything
• Ambiant intelligence on Personal analytics