Energy Drink Preference: Feasibility Report

Energy Drink Preference:
Feasibility Report
Introduction
• 51% of college students surveyed reported
they have consumed greater than one energy
drink per month
• We conducted our own study using 4 of the
top selling energy drinks on the market
• The students rated each drink based on taste,
flavoring, and overall preference
Introduction continued
• Our results showed that Red Bull out
performed its competitors
• It was rated highest in all 3 categories
mentioned
• Students also mentioned that Red Bull was
great for the price, as well
Methods for
Evaluating
the Options
We tested 4 energy drinks
- Red Bull
- Monster
- Amp
- Rockstar
Methods for Evaluating the Options Continued
• Each product was blind taste-tested based on
flavoring and sugar content
• Considered taste, price, nutritional value, and
effectiveness
• Also considered price
Methods for Evaluating the Options Continued
Amp = $1.50
Monster = $2.50
Rockstar = $3.00
Red Bull = $3.00
Results of the Evaluation
• The following charts are based on 10
participants
• Rating system was based on sugar content,
flavoring , and best tasting
• Ratings for sugar content and flavoring were
0-50 (50 being highest)
• Ratings for best tasting were 0-10 (10 being
highest)
Taste Test Results
Monster
Rockstar
Sugar Content
Flavoring
Red Bull
AMP
0
5
10
15
20
25
30
35
40
45
Voted Best Overall
Voted best overall
Monster
Rockstar
Voted best overall
Red Bull
AMP
0
1
2
3
4
5
6
Evaluation Summary
Option
Cost
Flavoring
Sugar Content
Voted Best
Overall
Amp
$1.50
39
39
2
Red Bull
$3.00
41
43
5
Rockstar
$3.00
34
30
0
Monster
$2.50
35
38
3
Nutritional Value
• Nutritional facts on all four options are based
on an 8 oz. energy drink can.
• Guarana is a high concentration of a caffeine
plant.
• Taurine on the other hand is a good source of
antioxidants that are also found in meat and
fish.
Amp Energy
Rockstar Original
Calories
70
Calories
140
Sodium
65mg
Sodium
40mg
Sugar
29g
Sugar
31g
Caffeine
71mg
Caffeine
80mg
Guarana
0mg
Guarana
25mg
Taurine
10mg
Taurine
1000mg
Red Bull
Monster
Calories
160
Calories
100
Sodium
200mg
Sodium
180mg
Sugar
27g
Sugar
27g
Caffeine
80mg
Caffeine
80mg
Guarana
0mg
Guarana
0mg
Taurine
1mg
Taurine
1000mg
Price Differentiation
• Costs of Red Bull and Rockstar resulted on an
average of $3.00 per 8 oz. can
• Amp Energy is the cheapest of its competitors
at $1.50 per 8 oz. can
• The mid-priced energy drink was Monster at a
price of $2.50 per 8 oz. can
• Research was shown that buyers are likely to
buy a drink based on flavoring
Side Effects
Amp:
• Amp energy drink has shown minimal side
effects due to no traces of guarana
• Amp causes little to no jitters
Red Bull:
• Showed minimal side effects with no crashing
from buyers and from no traces of guarana
• Lack of headaches, nervousness, and anxiety
when consumed
Side Effects
Rockstar:
• This energy drink has shown the largest amount of
negative side effects when it comes to health reasons
• This is the only option that contains any amount of
guarana
Monster:
• Research has shown that Monster Energy Drink causes
individuals to crash once the energy has ended.
• Although the crashes do occur, the nutritional value is
far less unhealthy compared to its three competitors
• Monster is the second leading energy drink, following
Red Bull, pertaining to side effects.
Conclusion
• Based on our research and criteria, we have
found Red Bull as the top competitor out of
the four options
• Red Bull provided the largest amount of
gained energy and there was little-to-no
negative side effects
• Although, both the sodium and calories count
was the highest when comparing all the
nutrient facts
Conclusion Continued
• Monster was the second pick within the blind
survey with a lower amount of calories and
caffeine
• Rockstar resulted in the most negative
feedback on the blind taste-testing. Also
contains the harshest amount of ingredients
that cause an increase in crashes and jitters
• Amp proved to be the healthiest option of the
four
Recommendation
• Our recommendation of the four tested
energy drinks is Red Bull
• If an individual is looking for a quick energy
boost and minimal effects of crashing, Red
Bull is at the top of the list
• Red Bull will provide the longest-lasting
energy, while providing a great tasting
beverage.
The End
Everyone Have
an Awesome
and Safe
Break!!!