sarah brightman - MGI Entertainment
Transcription
sarah brightman - MGI Entertainment
SARAH BRIGHTMAN MACAU CONCERT 2010 Date: Venue: Time: Capacity: Oct 24, 2010 Venetian Cotai Arena 20:00 Approx 8000 ONE OF THE MOST LOVED PERFORMERS IN CHINA ONE OF THE MOST LOVED PERFORMERS IN CHINA 2008 BEIJING OLYMPIC GAMES OPENING CEREMONY WITH LIU HUAN ABOUT SARAH Sarah Brightman is an English classical crossover soprano, actress, songwriter and dancer. Brightman debuted as a dancer in troupes such as Hot Gossip and later released a string of disco singles. She achieved greater fame as a musical theatre performer and partner of theatre composer Andrew Lloyd Webber, with whom she originated several roles including Christine Daaé in The Phantom of the Opera. ABOUT SARAH Later, Brightman collaborated with former Enigma producer Frank Peterson. Her style, a blend of classical vocals and pop-inspired instrumentation and arrangement, earned her further success. Brightman has received over 150 Gold and Platinum awards in 34 countries and is the only artist to hold #1 spots on the Billboard Classical and Dance charts simultaneously. She has sold over 26 million albums worldwide. 2004’s Harem World Tour Photos To get a taste of the visual feast that is the hallmark of Sarah Brightman concerts, the photo gallery below features a look back at the spectacular 2004 HAREM World Tour. Spanning three continents, the HAREM tour played to an audience of 700,000 fans in arenas worldwide. SARAH BRIGHTMAN MACAU CONCERT 2010 SPONSORSHIP RATIONALE This exclusive proposition will provide a high profile sponsorship & marketing program utilizing all promotional activity of the concert . SPONSORSHIP RATIONALE :: This affiliation with the Sarah Brightman Macau Concerts offers your brand the unique opportunity to become an integral part of bringing one of the world’s most unique performers to audiences across Macau, Hong Kong and China. :: Sarah Brightman ’s audience is made up of sophisticated white collar adults. They are leaders of fashion and masters of passion and creativity. :: Sarah Brightman is renowned for her powerhouse singing performances full of drama and excitement. WHY SARAH BRIGHTMAN? :: Tiffanycan “own” the entertainment marketing space by sponsoring top global artist Sarah Brightman. :: Sarah Brightman is one of the hottest stars in the world – selling out venues worldwide. :: High quality talent paired with high quality Sponsor :: In line with Sponsor’s image – Elegant, High End, Sophisticated :: Capture Sponsor’s target audience –SOPHISTICATED, Elegant Chinese SPONSORSHIP GOALS This sponsorship is designed to create a marketing platform for a Sponsor that will target upper-middle class professionals that share a love for unique, luxurious innovative fashion styles and products. Key objectives of this sponsorship include: :: “A” list best of brand association :: Reinforce brand value and image status :: Attract new customers and reward existing customers :: Build trade and new client relationships :: Deliver dynamic brand impact :: Provide acute top of mind awareness SPONSORSHIP BENEFITS :: Entitlement :: Full On-Site Exposure :: Tickets & Hospitality :: Full Marketing platform including : TV, radio, print, outdoor, PR, online, etc. * Marketing Platform can be customized to meet Sponsor’s company/brand strategies and needs SPONSORSHIP BENEFITS Entitlement: :: TIFFANY name and logo will be integrated into the official concert title across all advertising, promotion, and publicity materials :: “Sarah Brightman’s Macau Concert 2010 Presented by Sponsor” :: Total category exclusivity – no competing sponsors in category associated or present at the venue SPONSORSHIP BENEFITS Full On-site Exposure: :: High visibility of Sponsor signage displayed throughout the Venetian and Sands :: Sponsor ads to run on video screens both at Venetian and Sands (Indoor & Outdoor) :: Sponsor booth at the show SPONSORSHIP BENEFITS Full On-site Exposure: :: TIFFANY product display and demo :: Sponsor name on all ticketing “Sarah Brightman’s Macau Concert 2010 Presented by Sponsor” :: Sponsor premiums (identified by Sponsor) SPONSORSHIP BENEFITS Tickets & Hospitality: :: Complimentary tickets in the VIP seating section at the show – Will be seated at A section floor seats & B section middle location :: Opportunity to purchase additional tickets prior to public sale :: Rights to VIP hospitality area at the venue :: Meet and greet opportunity with Sarah including photos SPONSORSHIP BENEFITS Integrated Marketing Campaign: :: The Sarah Brightman sponsorship package includes a full marketing platform (please see details in the following slides) :: Sponsor will also retain the rights to create additional Sponsor programs to drive marketing messages, key product assets and brand image (product display, pre-concert activity outside the venue, etc.) :: Sponsor can leverage your association with this world renowned artist to establish relevant brand identity & enhance relationships with Sponsor’s new and existing customers SPONSORSHIP BENEFITS Integrated Marketing Campaign: :: The Sarah Brightman Macau Concert will be supported by an integrated marketing platform through all channels including: :: TV :: Radio :: Print :: Outdoor :: PR :: Online :: Point of sale and in-store promotions SPONSORSHIP BENEFITS Integrated Marketing Campaign: Radio :: Commercials with sponsor information on key radio channels such as CR2 FM 90.3 and Metro Radio 99.7,etc. and the equivalent in other cities :: News spots with sponsor information on key radio channels such as CR2 FM 90.3 and Metro Radio 99.7, etc. and the equivalent in other cities SPONSORSHIP BENEFITS Integrated Marketing Campaign: Print :: Print ads in top newspapers in each Macau, Hong Kong and China :: Full page color ad in music, lifestyle, and trendy magazines :: Articles interviewing Sarah Brightman in key magazines – Sponsor mentions :: News spots in all key newspapers :: Sponsor logo on posters, tickets, backstage and VIP passes. SPONSORSHIP BENEFITS Integrated Marketing Campaign: Outdooe Media “Presented by Sponsor” and Logo on all : :: Video screen ads on outdoor LED in Venetian, Sands and Four Seasons :: Video screen ads on Cotai Jet ferry, Venetian shuttle bus, Sands shuttle bus and Four Seasons shuttle bus :: Billboard & LED outside the Venetian SPONSORSHIP BENEFITS Integrated Marketing Campaign: PR Sponsor recognition in all press conferences and releases. All Sarah Brightman press and PR will mention Sponsor as presenting sponsor. Logo will appear where possible (printed materials etc.) :: Opportunity for Sponsor representative to speak at the press conferences :: Written press releases – Sponsor mentions in all releases :: Opportunity to sponsor Sponsor post-party ::All press to millions will mention Sponsor SARAH BRIGHTMAN SPONSORSHIP RATES: Title Sponsor - 2.5M Official Sponsor - 1M Co-Sponsor - 0.5M SPONSORSHIP CATEGORY Thank You! We look forward to partnering with you for the the Sarah Brightman MACAU CONCERT 2010! :: Fiona Soo Senior Entertainment Manager Venetian Macau :: [email protected] :: +853 66941305 :: +852 6042 0182 contact: :: Michael MacRitchie Group Director MGI Entertianment :: [email protected] :: +853 66225053