Pizza Today Magazine and PMQ Magazine

No other pizza in the
world looks or tastes like
La Nova. The sesame
seed crust, the spinach
rings, and, of course, the
classic taste of Sorrento
Mozzarella and Ricotta.
Wouldn’t be La Nova
without them.
“Big Joe” Todaro,
La Nova Pizzeria
“Papa Joe,” 1990
for La Nova Pizzeria
“Big Joe,” 2015
In 1957 Joe Todaro hired an architect to design his first pizzeria. The
working title was “La Nova,” meaning “The New One,” and the name
stuck. “Papa Joe” and his one-of-a-kind pizzas—topped with Sorrento
Mozzarella and Ricotta—would become giants in the industry and the
pride of Buffalo, NY.
Joe’s son learned the business as a boy by making pizza dough in the
basement. “Big Joe” picked up where Papa left off to make La Nova
North America’s #1 independent pizzeria, a must-stop for visiting VIPs,
and the official pizza of the Buffalo Bills.
And Sorrento cheese still tops their pies.
We’re proud to induct these pizza pioneers as founding members of the
Sorrento Hardworking Heroes Hall of Fame. Learn more about the Hall
at SorrentoHOF.com.
Cheese that works as hard as you do.™
©2015 Lactalis Culinary.
Sorrento is a trademark of
Lactalis Retail Dairy, Inc.