BACHELOR OF COMMERCE (HONOURS) EXAMINATION GUIDELINES (NOVEMBER 2014) STRATEGIC MANAGEMENT MARKETING MANAGEMENT

BACHELOR OF COMMERCE (HONOURS) EXAMINATION GUIDELINES (NOVEMBER 2014)
Nature and
Structure
STRATEGIC MANAGEMENT
This is a 3 hour closed book
examination.
MARKETING MANAGEMENT
BUSINESS RESEARCH
This is a 3 hour closed book examination.
This is a 3 hour closed book examination.
Total marks: 100
Total marks: 100
Total marks: 100
Special
Attention:
In addition to
being familiar
with the
whole
syllabus,
students must
focus on the
following:
The paper consists of five (5)
questions. Students are required to
answer ALL questions.
Students are advised to read the
questions carefully before answering
The examination paper consists of 2
The paper consists of four (4) questions.
sections – Section A is compulsory (50
Students are required to answer ALL
marks); Section B (50 marks) consists of 3
questions.
questions – students are required to answer
ANY 2 (two) questions.
Strategic management process
Developing Marketing Strategies
Research Process
Generic strategies
Consumer Behaviour
Literature Review
Grand strategies
Integrated marketing communication
Strategy implementation
Branding and brand equity
Managing strategic change
Customer Relationship management
Leadership
Research Design
Sampling
Data Collection
Students are advised to integrate their
knowledge and see the links between the
different sections in the study guide.
Ethics in research
The Research Report
Research paradigms
Consult your prescribed text-book to
supplement the material included in your
module guide.
1
BACHELOR OF COMMERCE (HONOURS) EXAMINATION GUIDELINES (NOVEMBER 2014)
Nature and
Structure
INVESTMENT MANAGEMENT
This is a 3 hour closed book
examination.
OPERATIONS MANAGEMENT
FINANCIAL MANAGEMENT
This is a 3 hour closed book examination.
This is a 3 hour closed book examination.
Total marks: 100
Total marks: 100
The paper consists of five (5) questions.
Students are required to answer ANY FOUR
(4) questions.
The paper consists of four (4) questions.
Students are required to answer ALL
questions.
Total marks: 100
The examination paper consists of 2
sections – Section A is compulsory
(60 marks). Section B (40 marks)
consists of three (3) questions –
students are required to answer ANY
2 (two) questions in this section.
Special
Attention:
In addition to
being familiar
with the whole
syllabus,
students must
focus on the
following:
Financial markets, instruments and
trading of securities
Risk and return
Asset pricing models
The efficient market hypothesis
Financial statements analysis
Fixed-income securities
Economic indicators and industry
analysis
Shares valuation
Basic Derivatives
Performance evaluation
Financial markets, instruments and
trading of securities
Risk and return
Asset pricing models
Fixed-income securities
Shares valuation
Basic Derivatives
Students are advised to read the questions
carefully before answering.
Students will be allowed to use of a nonprogrammable calculator.
Process types for manufacturers
Design of operations processes
Quality Planning and Control
Process strategies
Students are advised to read the questions
carefully before answering.
Ch 1 – Financial Statements and Ratio
Analysis
Ch 6 – Cost of Capital
Supply Chain Strategies
Ch 8 – The Management of Working
Capital
Project Management
Ch 3 – Investment Appraisal Methods
JIT
Ch 2 – Time Value of Money: Present
Values and Future Values
Operations Processes
Inventory management
Ch 7 – Dividends and Dividend Policy
Location strategies
Ch4 – Share Valuation
Please note that there will be not be formula
sheet provided.
2
BACHELOR OF COMMERCE (HONOURS) EXAMINATION GUIDELINES (NOVEMBER 2014)
Nature and
Structure
HUMAN RESOURCE AND LABOUR
RELATIONS MANAGEMENT
This is a 3 hour closed book
examination.
PURCHASING MANAGEMENT
This is a 3 hour closed book examination.
This is a 3 hour closed book examination.
Total marks: 100
Total marks: 100
The paper consists of three (3) questions.
Students are required to answer ALL
questions
The examination paper consists of four (4)
questions – students are required to answer
ALL the questions.
Total marks: 100
The paper consists of five (5)
questions.
Students are required to answer ALL
questions
Special
Attention:
In addition to
being familiar
with the whole
syllabus,
students must
focus on the
following:
Workforce Planning
Recruitment
Training and Development
Labour Relations
ENTREPRENEURSHIP AND SMALL BUSINESS
MANAGEMENT
Nature of Entrepreneurship
Strategic importance of purchasing
Supplier relationship management
International and global purchasing
The Entrepreneurial Process
Business plans
Performance Management
Compensation Management
Negotiation in purchasing and supply
Growth, Failure and Harvesting
Purchasing capital goods
Franchising
Supplier evaluation and selection
Social Entrepreneurship
Supply processes
Ethics in purchasing
E -procurement
3
BACHELOR OF COMMERCE (HONOURS) EXAMINATION GUIDELINES (NOVEMBER 2014)
Nature and
Structure
HEALTHCARE MANAGEMENT
This is a 3 hour closed book
examination.
Total marks: 100
The paper consists of six (6)
questions. Students are required to
answer ANY FIVE (5) questions
Special
Attention:
In addition to 
being familiar
with the whole
syllabus,
students must
focus on the
following:
Chapter 2: Legislative, Political and
International Framework of Healthcare
Systems and Healthcare in South Africa
Chapter 3: Political, Economic, Social and
Legal factors – A systems approach
Chapter 5: Health Economics, Marketing,
Communication, Financial Management
and Budgeting in Healthcare.
Chapter 12: Issues in Respect of Human
Resources for Healthcare Organisations
Chapter 13: Human Resource
Management
Chapter 19: Basic Epidemiology
4