BRAND PROFILE

BRAND PROFILE
IN ORDER TO BE IRREPLACEABLE
ONE MUST ALWAYS BE
different
Inspired by a round the world trip Mirror
on the go the upper hand in her wardrobe, the
Mirror is the ultimate round-the-clock brand
brand features styles that can be reversed and
for the non-practical high fashion female. For
have parts attached or detached; clothes that
the woman who can’t resist carrying her whole
work as hard as you.
wardrobe, Mirror Mirror brings to the market
Our transformable pieces are complimented by
transformable clothing to give multiple styling
style staples which go beyond basic, ensuring a
options. Born out of a desire to give the girl
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Create
THE THINGS
YOU WISH
EXISTED
After years of working in fashion for other people, we decided to
do just that: dream big, take a leap and create beautiful, inventive
pieces that will work hard for the woman who wears them. Our
collection is what we’ve been searching for and we’re so happy to
bring it into existence. Working with the wonderful people we’ve
met along our paths, we aspire to establish a brand that showcases
local talent and puts the love and longevity back into fashion.
MELISSA BARTON & YASMIN TODD, CO-FOUNDERS
We take style seriously. We understand that you shouldn’t change to
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styles ensure your wardrobe works for you, the individual and keeps
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collection will prove itself to be the missing piece of the jigsaw; the
clothes you always knew you needed.
Mirror Mirror is made for women, by women. We are the customer and
this personal hands-on interest at every step ensures consistency and
reliability.
We pride ourselves on body-perfecting shape, cutting edge
construction and colour – print combination you won’t see on the
high street. We’re no slave to trend, preferring to take our own route to
achieving the desired boutique look.
dressing
IS A WAY OF LIFE
YVES SAINT LAURENT
WE ARE
WE ARE NOT
Innovative
The Norm
High Quality
Throwaway Fashion
Extraordinary
Typical
Current
Afraid of Change
Globally Inspired
Unoriginal
Stand Out
Dull
Reliable
Fake
Beautifully Practical
Fearful of Femininity
THE MIRROR MIRROR
WOMAN IS...
A style leader
Always on the go
Unafraid to stand out from the crowd
An impression maker
A lover of the unexpected
Travel obsessed
In Control
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Innovator
The difference is in the detail; small style twists and a new take on
the ordinary equal everyday originality. The Mirror Mirror woman is
social media savvy, she recognizes the pressure to constantly evolve
but doesn’t try hard to be different, she just inherently is. A colour
combination that shouldn’t work, a masculine-feminine mix, a standout
futuristic shape – she dares to be different and it works.
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chance to try out a new trend but she’s not dictated to; she knows what works for her and wears it well.
PREMIUM
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quality and non-mass mentality means our woman gets more for less. She may or may
not have spent a small fortune; she keeps the style admirers guessing. Her next level
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WARDROBE
STAPLE:
WEBISPHERE:
SATURDAY:
Insta-Addict,
Dedicated Pinner,
Twitter Follower
Killer Heels
LIFE MOTTO:
People will stare;
Make it worth their
while
Get Connected,
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Favourite Boutiques,
Dinner/Drinks til
late
DREAM TRIP:
BEAUTY ESSENTIAL:
Sydney, via Rio
A Strong Lip
DESK TO DINNER
ESSENTIAL:
Slick Statement
Jewellery
REPEAT BUY:
Leather jackets
DRINK:
classic G+T
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GLOBAL AIMS
fashion
IS INSTANT
LANGUAGE
MIUCCIA PRADA
With worldwide retail contacts and a taste for all things travel, global is the way we’re looking
ahead. Mirror Mirror is created with international buying patterns in mind, optimizing sales
for distributors and retailers, with strong pricing margins in any currency. We’re looking to
spread the word widely, creating a brand that women across the world can rely on to get
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