Double Degree Università Commerciale Luigi Bocconi M. Sc

Double Degree Università Commerciale Luigi Bocconi M. Sc

Double Degree Università Commerciale Luigi Bocconi M. Sc Marketing Management students & WU Master in Marketing:
FIRST YEAR: Coursework at Bocconi for M. Sc Marketing Management
students, pursuing Master in Marketing at WU:
Course Title
SECOND YEAR: Coursework at WU for M. Sc Marketing Management students,
pursuing Master in Marketing at WU:
ECTS
Course Title
ECTS
Year 2, fall semester
Year 1, fall semester
20171 – Strategic Marketing and Marketing Plan – Module 1
6
Presenting or Negotiating in a Foreign Language
5
20125 – Channel Marketing (Trade Evolution, Analysis and Planning)
6
Advanced Marketing Research Methods
5
20173 – Market Research
6
Marketing Study Project
7,5
20133 – Industry Analysis (Industrial Economics and Economics of
Innovation)
8
3 Electives
15
20175 – Understanding Consumer (Consumer Behaviour and CCT) –
Module 1
5
Year 1, spring semester
20206 – Strategic Marketing and Marketing Plan – Module 2
6
20176 - Understanding Consumer (Consumer Behaviour and CCT) –
Module 2
7
20167 – Product Innovation and Market Creation
5
20145 – Brand Management
5
20139 – Legal Issues in Marketing
6
Total ECTS
60
Year 2, spring semester
Marketing and Society Interface
5
Personal Skills
5
Master Thesis (to be defended at Bocconi)
20
Total ECTS
62,5
Remaining activities
ECTS
Pass 2 foreign Language exams at Bocconi for 8 ECTS (or through
international certificates)
8
Fulfill the internship requirement
8
Total YEAR 1 + YEAR 2
138,5
1