Media information - The Ipswich resident

IP
resident
THE LIFESTYLE MAGAZINE FOR IPSWICH
AND SURROUNDING VILLAGES
MARKET-LEADING PORTFOLIO
Ipswich’s
local luxury
magazine
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MARKET-LEADING PORTFOLIO
One brand.
One resident.
The IP Resident is your opportunity to engage
with the most affluent and influential audience
in our finest neighbourhoods.
Unrivalled production standards and quality bespoke
editorial written for an elite target market, will set
The IP Resident apart from all other local magazines.
The magazine has a fine pedigree, with its roots
in some of London’s most exclusive magazines ,
published by Archant, such as Mayfair Resident,
Richmond Resident and Fulham Resident.
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TARGETING A LOCAL AUDIENCE
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TARGETING A LOCAL AUDIENCE
Attracting your
customers.
We produce relevant local features that attract our
readers’ interest directly to your business. These include:
Food and drink: Local gastro delights on your doorstep.
Travel: Hand-selected and tested holiday destinations
and mini-breaks really worth a recommendation.
The country: Helping those who love city living enjoy
the great outdoors.
At home: Focusing on stunning local properties and
picturesque gardens.
Suffolk life: Keeping up to date with the latest events
in our fine neighbourhood.
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DISTRIBUTION
OUR
DISTRIBUTION PROMISE
Covering
Ipswich.
Going to £2.4 billion worth of local properties.
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The resident
DISTRIBUTION
OUR DISTRIBUTION
PROMISE
Our distribution
promise.
Hand delivered to selected addresses by our own in
house team.
Mayfair
Resident
Our distribution systems and processes adhere to the
highest industry standards, ensuring a a local
market-leading approach. In addition we have used
state-of-the-art technology to ensure accurate
distribution through personal and profiling techniques.
To target and reach the right types of households
for your communications we used Mosaic targeting
software from Experian, census data and the Royal Mail
Postal Address File. All sense checked this provides us with
the most accurate and up-to-date information
about Ipswich’s and village households.
We uniquely provide an in-house dedicated distribution
specialist and ground-force team that personally selects
distribution points and carries out full reality
checking. This ensures your message and all distributions
are carried out and executed as set out by our strict criteria.
www.thelocalresident.co.uk
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LUXURY LOCAL EDITORIAL
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LUXURY LOCAL EDITORIAL
Quality local
editorial.
More local editorial that connects with readers like no
other Ipswich lifestyle magazine.
Quality and desirable content that engages with
our readers and your customers.
Relevant sections create the perfect environment
for lifestyle advertising that engages our
discerning audience.
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LUXURY LOCAL EDITORIAL
A relevant
and consistent
environment.
We have more than 140 years’ experience creating
exceptional local-focused content that attracts an
optimum audience for accompanying advertising.
Regular sections and in-depth features on homes,
fashion and beauty – with the latest tips and trends on
your doorstep – create an attractive environment
for advertising.
Homes and interiors: No other local magazines
cover homes in the depth we do.
Fashion: Reflecting the latest looks and trends, we
concentrate on luxurious local buys on your doorstep.
Health and beauty: We go beyond just the
latest lipstick trends and focus on what's hot in
your neighbourhood.
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