Ad Kit 2015 - New Leaf Distributing

NEW LEAF Advertising Information
Advertising and Promoting Through New Leaf
New Leaf offers a promotion system seamlessly integrated between online and print. Monthly we publish our beautiful, full-color
announcement catalog, NEW LEAVES UPDATE. Each issue is simultaneously published as a digital “flip-page” edition on our
website and back issues are archived in perpetuity. There is also a convenient search tool which searches through all issues
simultaneously. This means that your ads live on and on! Every product advertised is linked to that product’s detail page from
which buyers can place orders. Buyers love this—they can go through the print edition, mark it up and quickly go through
the online edition clicking and ordering their choices.
Contact Information
Advertising Placement Questions
Donna Conner
[email protected]
770-948-7845 ext.3047
Fax 770-944-2354
NEW LEAVES UPDATES are scoured cover to cover by most store buyers in our specialty market—even ones from whom
New Leaf is not their primary supplier. This makes ads in New Leaves a must for new titles and products in this market. It features
hundreds of items at special discounts. The publication is geared towards items new to New Leaf within six months of the release
date, or older items which the vendor wants to re-energize. See “Advertising and Promotions” at www.newleafvendors.com
Our website, www.newleaf-dist.com, is our store buyer’s primary tool for product selection and ordering. We offer WEB ADS
in multiple sizes and locations. We also offer WEB SPECIALS that are available only on our web site. Our site gets many public
visits in addition to store buyers, so ads get consumer attention as well. All ads are linked in multiple ways to both individual products
and vendor’s product lines. Buyers see web ads at the time they are selecting and ordering – it’s only a matter of a few clicks to
drop products into their shopping cart from an ad.
Graphic and Technical Questions
Scott Lewis
[email protected]
Our ENHANCED PRODUCT DETAIL PAGES give you much higher conversion rates from views to buys. This is a self managed
program permitting vendors to give buyers much more product information – extra images, more description room than Amazon,
sample content, reviews, audio and or video clips and more. This service is free to those who advertise through New Leaf for the
calendar year in which the advertising occurs.
Evolve! Magazine
New Spring and Fall Editions for 2015!
eLEAVES is our weekly email newsletter. With over 1,100 buyers having opted in, eLeaves is our most frequently read publication. It contains highlights of what is coming or what has actually been received in the last week. Because of its timeliness
and announcements of media events, many buyers say it is one of their most important tools. Ads link to product detail pages.
Why advertise in EVOLVE! Magazine
• Evolve! Magazine ads are consumer advertising that
double as trade advertising. Stores give the magazine
away free to people while they are in the store
shopping. This means that the stores need to have
the titles and products advertised on their shelves.
• We work with the store buyers via telephone and e-mail
prior to the issue release to get orders for advertised
books and products.
eFLYERS are an inexpensive way to reach an opt-in list of 1,200 buyers. They can include links to video and audio clips making
eFlyers an even better value.
Ad Deadline Catalog to Stores
JANUARY 2015 - Health, Wellness, Affirmations, Yoga
December 12, 2014 December 28, 2014
FEBRUARY 2015 - Spiritual Paths
January 9, 2015 January 28, 2015
MARCH 2015 - Books: Spring Releases
February 13, 2015 February 28, 2015
APRIL 2015 - Recordings: Spring Releases
March 13, 2015 March 29, 2015
• If consumers do not buy while they’re in the store,
they will take the magazine home with them and
then buy later.
MAY 2015 - Tools & Accessories: Spring Releases
April 10, 2015 April 29, 2015
JUNE 2015 - Trade Show
May 8, 2015 May 31, 2015
• Ads in Evolve! Magazine are extremely high value
– adjusted for circulation, ads cost just a little over
half of what ads cost in other national magazines in
this genre. Circulation 40 – 50,000
JULY 2015 - 2016 Calendars & Periodicals
June 12, 2015 June 28, 2015
AUGUST 2015 - Books: Fall Releases
July 10, 2015 July 29, 2015
SEPTEMBER 2015 - Recordings: Fall Releases
August 14, 2015 August 30, 2015
PLAN NOW to take advantage of the best
advertising opportunities of the year!
OCTOBER 2015 - Tools & Accessories : Fall Releases
September 11, 2015 September 30, 2015
NOVEMBER 2015 - Holiday Gifts
October 9, 2015 October 31, 2015
DECEMBER 2015 - Astrology, Tarot, Divination
November 13, 2015 November 29, 2015
JANUARY 2016 - Health, Wellness, Affirmations, Yoga
December 11, 2015 December 30, 2015
• Evolve! Magazine is the most finely targeted consumer
advertising vehicle in this market—it gets into the
consumers’ hands and directly influences their buying
decisions.
• Stores report that they love using Evolve! Magazine
as a hand selling tool.
Ad Deadline
Pub to Stores
March 6, 2015
April 15, 2015
August 28, 2015
October 6, 2015
New Leaves Update Wholesale Catalogs Please note: All Ad Deadlines are final!
NEW LEAF Advertising Information
Print Advertising
Ad Content Requirements
Catalog Display Ad Rates
ALL ads must include:
ad SPACE • ISBN-13 or UPC code for each advertised product for ease and accuracy of ordering.
FULL PAGE HALF PAGE
QUARTER PAGE
SHOWCASE LISTING*
SPREAD $695
$625
$560
$500
$450
$425$385$350$315
$285
$250$225$200$180
$160
$130$130$130$130
$130
$1,150
$1050
$950
$850
$775
**FIRST PAGE **INSIDE FRONT COVER
**BACK COVER
**FRONT COVER w/FULL PAGE
**FRONT COVER w/Spread
$795 $795
$795
$795
$795
$800
$800
$800
$800
$800
$850$850$850$850
$850
$995
$995
$995
$995
$995
$1,495
$1,495
$1,495
$1,495
$1,495
• Suggested regular retail price of product.
DO NOT INCLUDE these in your ads:
• Items which New Leaf does not sell or have not been
submitted to and approved by our buying department.
• Contact information including website, email addresses,
your phone number, or your street or P.O. box address
We reserve the right to refuse ads that do not meet our
specifications at our discretion. If your ad doesn’t meet our
specifications you will be asked to re-submit the corrected
ad if time allows, or if not, we will correct (if possible)
and our services billed at $60.00 per hour (minimum
charge $30.00)
Mechanical Requirements For Print Ads
Submit your ad proof, and your finished ad, as an
electronic format file with a resolution of 300 dpi. Only
the following file formats are acceptable: PDF, JPEG, or
TIFF. Include the file type designation on the file name
(.pdf, .jpg, .tif).
Fonts must be imbedded or changed to outlines in PDF
files. If additional work is required to insure files output
correctly, there will be additional charges.
Do not send files that link to other files.
Spreads (2 pages) must be submitted as two separate
pages (8-3/4” x 11-1/4” or 7-1/4” x 10”) rather than
a single tabloid size (11” x 17”). Left/right placement
for spread pages must be noted.
Ads that require design production work or editing
will incur additional charges. We reserve the right to
perform the work and apply the additional charges
to final invoice at our discretion. We will notify you
as time allows.
Please send all ads and all other ad related material
to [email protected]. Advertising Insertion Order
Contracts, or anything ad related that might need to
be mailed, please send to Ad Coordinator, New Leaf,
401 Thornton Rd., Lithia Springs GA 30122.
1X RATE
3X RATE
6X RATE
12X RATE
(Front Cover Ad Package can include an optional 800-1,000 word article. Contact Ad Coordinator for more information and requirements.)
Evolve Magazine Display Ad Rates
ad SPACE RATE
ad SPACE RATE
FULL PAGE HALF PAGE
QUARTER PAGE
SHOWCASE LISTING*
SPREAD $1,375
$935
$550
$300
$2,475
**FIRST PAGE **INSIDE FRONT COVER
**BACK COVER
**FRONT COVER w/FULL PAGE
**FRONT COVER w/Spread
$1,850
$1,950
$2,200
$3,000
$3,495
PREMIUM PLACEMENT ADS ARE LIMITED
Please contact Advertising Coordinator at [email protected] for availability and placement.
CONSIGNMENT VENDORS - Get 15% discount on all print advertisements ¼ page or larger.
Display Ad Dimensions
Full Page....................................................................................................................................7-1/4” W x 10” H
Full page Bleed....................................................................................................................8-3/4” W x 11-1/4” H
Half page Wide......................................................................................................................7-1/4” W x 4-3/4” H
Half page Tall..............................................................................................................................3-1/2” W x 10” H
Quarter Page..........................................................................................................................3-1/2” W x 4-3/4” H
*Showcase Listing (1/8th Page - includes graphic and blurb only).............................................3-1/2” W x 2-1/4” H
Spread................................................................................................................2 separate full or full bleed pages
FULL PAGE
BLEED
8¾” x 11¼”
LIVE AREA
7¼” x 10”
FULL PAGE
7¼” x 10”
HALF PAGE
7¼” x 4¾”
Cancellation Policy
No Cancellations. If you sign an Advertising Insertion Order
Contract for a publication and then do not turn in your
ad, you will be charged for the ad. You may submit your
ad at a later date within the same calendar year. There
will be no refund.
9X RATE
HALF
page
TALL
SHOWCASE
3½”
x
10”
QTR
page
3½” x
4¾”
Graphic Design Services
New Leaf offers graphic design services to our vendors upon request. Items advertised must be carried by New Leaf. We also
offer editing services on pre-existing graphics or ads, when applicable, at $60.00 per hour, $30 minimum.
Please note: Deadlines to order New Leaf-created ads are approximately three weeks prior to published ad deadlines!
NEW LEAF Advertising Information
Instructions for Submitting Web Ads
Website Advertising
Web Ad Options
PUBLIC
HOME
PAGE
LOG-IN
PAGE
RETAILER HOME
PAGE
(LOGGED IN)
Ad Type
Ad Size
(Pixels)
Ads
on Page
Max Ads in Rotation
# Exposures
per Period
Run
Period
Banner
Triple Deep
Double Wide
Double Deep
Small
800 x 112
160 x 240
300 x 80
160 x 160
160 x 80
1
1
4
2
2
5
5
5
5
5
7,100
7,100
7,100
7,100
7,100
4 wks
4 wks
4 wks
4 wks
4 wks
Banner
Triple Deep
Double Deep
Small
800 x 112
160 x 240
160 x 160
160 x 80
1
1
2
3
5
5
5
7
388
388
388
276
4 wks
4 wks
4 wks
4 wks
Banner
Triple Deep
Double Deep
Small
800 x 112
160 x 240
160 x 160
160 x 80
1
1
1
5
5
5
5
7
412
412
412
194
4 wks
4 wks
4 wks
4 wks
Web Ad Rates
PUBLIC
HOME, LOG-IN
OR RETAILER
HOME PAGE
Ad 1
2
3-5 6 or more
Type Period Periods PeriodsPeriods
Banner
Triple Deep
Double Wide
Double Deep
Small
$250
$175
$150
$150
$75
$237.50
$166.25
$142.50
$142.50
$71.25
$225
$157.50
$135
$135
$67.50
$200
$140
$120
$120
$60
How Web Ads Work – Each time a buyer goes to a page, ads rotate so that we keep the buyer’s attention by not
constantly showing the same ads. No more than 5 ads will rotate through a position except for the small ads on the Log In
Page and the Logged In Home Page where there can be as many as 7. Duration of ads will be for a period of one month. If
you are doing an Introductory Ad Package (new vendor or new title), your ad will run the month immediately after receipt of
you product. Ads for existing (or backlist) tiltles will run in the month you designate.
Ads may link to a list of all titles/products of a vendor or imprint, a selection of titles/products or a single item. These will be
designated on the Web Advertising Insertion Order Contract. If the ad links to a list, any item on the list may be clicked to
reach the detail page for that item.
Page Descriptions: (Please visit our web site at www.newleaf-dist.com for examples of web advertisements.)
• Home Page – Main page for which there is public access and we get many more visit than log ins. We know that buyers
use it for quick look ups without logging in and that sometimes they direct their customers to this page to search or browse.
New features are being added periodically to enhance site traffic and functionality.
• Log In Page – Page where buyers log in to place orders. Most customers have this page bookmarked so it’s their point
of first contact.
• Logged In Home – This is the page buyers see after logging in. (Buyers sometimes return to this page during sessions.)
It is from this page that the buyers actually place items in their shopping cart or wish list.
Web ads will run from the 1st of the month through
the end of the month. Repeat ads can run consecutively, or you may choose which months you want
repeat ad to run in.
To lock in frequency discounts before actual titles and
dates are known, please send a Web Advertising Insertion Order Contract with approximate dates filled out.
We can change the dates and add the titles once this
information is known. IMPORTANT: A separate Web
Advertising Insertion Order Contract is required for
each different ad. If you will run the same ad multiple
times, you can submit one insertion order contract,
and note the months you want the ad to run.
Please submit all Web Ad Insertion Order Contracts
and all ad images to [email protected] Images
should be 72 dpi, .jpg (JPEG) files.
Ad Contract / Payment / Billing
You must submit a signed insertion order
contract for each ad placement.
Payment for advertising is due with the insertion
order contract and may be made by check, credit card
(MasterCard or Visa), Co-op contract or by deduction from
your New Leaf vendor account if the balance due you
exceeds the charges for your ad (requires approval). Co-op
contracts are invoiced at publication with payment due
within thirty (30) days of the invoice date. Ads received
after the deadline will be used in the following month’s
publication. We reserve the right to refuse ads at our
discretion, including ads that do not meet our specification.
You may download/print an Advertising Insertion
Order Contract by going to www.newleafvendors.com,
or email us at [email protected] and request a PDF
be sent to you.
Let Us Help You Design an Ad Plan for the Year
We have found that the most effective advertising is
planned well in advance and includes as many exposures
as you can comfortably afford. We would love to help
you design a plan that is right for your needs. Ideally this
plan will include some type of exposure every quarter,
every other month or optimally every month in our
monthly Update, the go-to source for new titles and
products for our retailers. Depending on your budget, this
ad plan could also include web ads, eFlyers or eLeaves,
all of which are quite economical. We can also help you
maximize your dollars by designing a plan that takes
advantage of the frequency discounts that we offer
for the monthly Updates and the web ads, effectively
stretching your advertising dollars.
This service is free! All you have to do is contact our
Advertising and Promotions Specialist, Donna Conner at
[email protected] or at:
770-948-7845/3047. She will be happy to help you.
401 Thornton Rd.
Lithia Springs, GA 30122-1557
Web Special Ads
Here’s what you get:
•
A thumbnail image of your new title/product displayed in a carousel ad for one month. This carousel
is displayed prominently on the public home page
and the logged in home page, as well as the relevant
master catalog page. This is a great opportunity for
multiple exposures.
This promotion costs $50 per title/product. You will be able reach our entire customer base with information specific to your
titles/products. We offer the following frequency discounts as well:
2 Web Specials = $40 each To order this promotion, please fill out the Web Special Advertising Insertion Order Contract form (which can be
downloaded at www.newleafvendors.com) and return it to [email protected]. Please contact your buyer for further
details or for any questions you may have about promoting your titles/products through New Leaf.
• Carousel ad has hover capability to display key product
details such as title, ISBN and retail price.
•
Clicking the image of your title/product on the carousel takes the customer to your detail page from which
they can order when logged in.
•
A link under the ad takes customers to the complete
list of all titles/products on web special, along with
product details. Customers viewing the carousel ad
from the logged in home page will be able to order
with only one more click.
•
In order to generate interest and encourage retailers to
stock your title, New Leaf will offer your books/products to retailers in an Introductory Special for the same
month that the carousel ad runs. To make this possible,
you provide an extra 10% off of the cost of goods for the
first month, and in exchange New Leaf passes a discount
on to the retailers for that same period.
3 Web Specials = $35 each 4 Web Specials = $30 each
Eleaves
OPTIONS
AND
RATES
Ad Ad Size
Ad
Type(Pixels)Rates
Top Banner
Bottom Banner
Sidebar 3
Sidebar 2
Sidebar 1
Audio / Video Clip
740w x 101h
740w x 101h
170w x 510h
170w x 340h
170h x 170h
(Each)
$250
$200
$175
$150
$125
$25
Please submit image and eLeaves Advertising Insertion Order Contracts to [email protected].
Images should be 72 dpi RGB .jpg (JPEG) files.
Eflyers
EFLYERS are an inexpensive way to reach an opt-in list of 1,200 buyers. They can include links to video and audio clips
making eflyers an even better value. Rate is $125 plus $25 for each audio clip or video link. Limit 4 audio clips, 1-minute
max in length. YouTube links are preferable for video. Limit of 4 audio clips and/or video links. Please submit a full-page jpg
or pdf (7-1/4” x 10”), your audio clips, your YouTube links and Eflyer Distribution Order Contract to [email protected]