Booklet - BFM Business School
Transcription
Booklet - BFM Business School
BFM GENERAL MANAGEMENT PROGRAMME 2015 Transforming Specialists Into Business Leaders A division of BFM Media Sdn Bhd www.bschool.my BFM GENERAL MANAGEMENT PROGRAMME 2015 Introduction The best business leaders are those who understand and integrate all functional areas to make decisions that are aligned with their firm’s strategic goals. These leaders possess comprehensive business skills, an entrepreneurial mindset, and are able to operate as a strategic thinker, organisation builder, and operations manager. BFM’s GMP aims to help you develop these skills, adopt flexible leadership styles, and sharpen your decision-making abilities to lead more confidently. This 14 day course over four months covers key functional areas namely strategy, design and innovation, marketing, finance, and leadership. A certificate of participation is awarded for attending all modules. 1 Objectives Programme Goals ■■ Prepare leaders for the rigour of managing companies ■■ Equip leaders with global perspectives ■■ Help employers groom the next generation of top leaders Learning Outcomes ■■ Develop strategy and lead strategic change ■■ Sponsor a design thinking process ■■ Use all levers of marketing ■■ Use finance to create shareholder value ■■ Adopt different leadership and communication styles to influence and manage conflict What You Can Expect ■■ Presentations, case studies, hands-on exercises, and assignments ■■ Frameworks to analyse problems and communicate recommendations ■■ Closed-door sessions with business leaders and policymakers Who Is Right For The Programme ■■ Business owners and entrepreneurs ■■ CEOs, country managers and general managers ■■ Managers transitioning to general management ■■ Managers with more than 10 years work experience “It broadens my knowledge in general management and made me realise that even topics like finance are manageable for me. It is good to have that confidence.” Jan Jos Welkenhuyzen, R&D Director, Materialise (GMP ‘14) BFM GENERAL MANAGEMENT PROGRAMME 2015 2 Curriculum Strategy (27 - 29 July, Mon - Wed) Business leaders use strategy to coordinate functional areas. This module takes you through competitive strategy and corporate strategy frameworks, strategy execution, and change management. You will learn from experiences of best practice organisations and gain skills and techniques to achieve strategic outcomes. Cases: Lloyds Bank, Google, Haier, Hero Honda India, ThyssenKrupp / Malaysian company turnaround Design & Innovation (30 - 31 July, Thu - Fri) Great designs have propelled companies like Apple, Dyson, Philips, BMW and Four Seasons to international cult brand status. Participants study how companies use design and innovation as a competitive advantage. Topics include design thinking principles, methodologies and tools to innovate and develop better products, services and user experiences. This module includes a service design collaboration with Prince Court Medical Centre, Kuala Lumpur. Cases: Apple / Ideo, Aravind Eye Hospital “The strategy presentation was clear and time efficient, and the discussions are relevant to my current position and scope of work.” Kenny Loh, Chief Operating Officer, Geometry Global (GMP ‘14) “Quite a lot of thought-provoking ideas to digest and ponder upon in the design module.” Wong Meng Lee, Senior Marketing Manager, Nippon Paint (GMP ‘14) 3 Marketing (24 - 26 August, Mon - Wed) You will explore the various disciplines and levers of marketing, and take an in-depth look into pricing, channel management, product development, branding and advertising, and developments in China. A mix of B2B and B2C case studies will be discussed to expose you to different industries and markets. Cases: Burberry, Clique Pens, Fortis, Unilever Hindustan, Xiameter Finance (28 - 30 September, Mon - Wed) This module is designed to provide a solid foundation in financial management regardless if you have finance experience and training. You should be able to identify potential financial problems facing your organisation, recommend actions to create shareholder value, evaluate growth opportunities, and support corporate strategy through financial management. “The marketing module provided good insights and was well conducted.” Vinodman Nair, Development Services Head, Bluefin Solutions (GMP ‘14) “The finance module was not only theory but hands-on.” Alex Yoong, Head of Marketing, Nippon Paint (GMP ‘14) BFM GENERAL MANAGEMENT PROGRAMME 2015 4 Personal Leadership (26 - 27 October, Mon - Tue) Leadership is a people business. The complexity of personal motivations and relationships can make the job of managers challenging. In this interactive class, you will learn how to adopt different leadership styles, and develop skills in influencing without authority, in dealing with conflict, and managing a multigenerational workforce. Participants will complete a pre-course leadership profile test. Cases will be used to discuss leadership problems. Entrepreneurial Leadership (28 October, Wed) The programme culminates in a wrap-up where you will review with the Course Facilitator what you have learnt in each module, and the essential skills of an entrepreneurial leader. “Through the leadership module, I gained a better understanding of myself, and why and how people deal or interact with me and my most inclined response.” Ramesh Mark Sankey, Group General Manager for Content, Astro Radio (GMP ‘14) 5 Faculty Strategy Dr Philipp Meyer-Doyle INSEAD, Fontainebleau Meyer-Doyle is an Assistant Professor of Strategy at INSEAD where he teaches corporate strategy in MBA and executive education programmes. He has worked for UBS Investment Bank specialising in mergers and acquisitions advisory, and for a private equity fund in London where he was also a director of one of its portfolio companies. During this time, he was involved in advising organisations on their acquisitions and strategy, and in the sourcing, appraisal, and execution of acquisitions. His research interests extend to micro-foundations of strategy, corporate strategy, mergers, private equity, and hedge funds. His research has been published in premier journals like the Strategic Management Journal. He has won several prestigious awards for his research from leading academic management and strategy associations including the AOM BPS Robert Litschert award. He holds a PhD and Master of Science degree in Managerial Science and Applied Economics from the University of Pennsylvania’s Wharton School, as well as a BSc (Hons) in Management from the London School of Economics. “The strategy case studies were interesting. I was very impressed with Philipp and am glad to have had the opportunity to be taught by him.” Jasveen Marne, Actuarial Manager, Great Eastern Life Assurance (GMP ‘14) BFM GENERAL MANAGEMENT PROGRAMME 2015 6 Design & Innovation Dr Carlos Montana University of Canberra An award-winning industrial designer, Montana is currently an Associate Professor and Course Convener of industrial design at the University of Canberra. With more than 15 years of experience, he has been a keynote speaker at international conferences and design workshops, a jury for design competitions, and advisor to academic and professional design-related institutions. Companies he has collaborated with include Motorola, Siemens, Philips, Asus, Fujitsu, and Matsushita Denki (Panasonic). As a design practitioner, Montana has been involved in designing packaging (Unilever Andina); electric appliances (Whirlpool, Italy); and ceramics (Colceramica Organizacion Corona). He has studied, taught and developed design projects in Colombia, Italy, Japan, Singapore, and Australia. Several of his projects as well as student-projects he supervised have won international design awards like the Du Pont Imagineering, Braun Prize, and Red Dot. He has also taught in EAFIT University in Colombia, and the National University of Singapore. Montana holds a BA in Industrial Design from Javeriana University in Colombia, and an MA and PhD in design from Kobe Design University. “Pleasantly surprised and hungry for more. Original and engaging class from start till end. Insightful and revealing. Well done and hope to learn more from this programme.” Dominic Neo, Senior Manager, Maybank Investment Bank (GMP ‘13) 7 Marketing Dr Yi Xiang CEIBS, Shanghai Yi is an Associate Professor of Marketing at China Europe International Business School, the leading business school in China that has achieved top tier global rankings for its postgraduate programmes. He has been a guest lecturer at the Hong Kong University of Science and Technology; the Booth School of Business at the University of Chicago; and Haas School of Business at University of California, Berkeley. He has published in major academic journals such as Marketing Science, Management Science, and Quantitative Marketing and Economics, and has received awards for research and teaching. He was a finalist for the John Little Best Paper Award in 2008, and for the HKUST Franklin Teaching Prize in 2009 and 2011, and a runner-up for the Dick Wittink Best Paper Award in 2014. Yi has worked with Bekaert and BaoSteel in China, and Philip Morris in France. He graduated from Tsinghua University with a degree in materials science and engineering, and received his Master and doctoral degrees in management from INSEAD. “The marketing examples and stories are easy to relate to the frameworks and principles, and Yi was very engaging.” Loke Chang Yueh, Appointed Actuary & Senior Vice President, Great Eastern Life Assurance (GMP ‘14) BFM GENERAL MANAGEMENT PROGRAMME 2015 8 Finance Wong Kah Teck FMTCS, Kuala Lumpur Wong has more than a decade of capital markets experience. He was a portfolio strategist at CIMB Investment Bank and AmInvestment Bank where he was responsible for spearheading investment advisory and product development initiatives strategies. He also played an active role in evaluating plain vanilla and hybrid fund-raising options. He started his career at the Securities Commission in research and capital market policymaking. Now the managing director and principal trainer for FMTCS, Wong has taught professionals in financial institutions and government-linked investment institutions. He is a Chartered Financial Analyst (CFA), and graduated summa cum laude with a dual degree in finance and economics from the University of Pennsylvania’s Wharton School, and School of Arts and Sciences. “Kah Teck has in-depth knowledge, and is very passionate and eager to teach and share. It amazes me how one can make finance so interesting and easy to comprehend!” Kaye Khong, Finance Director, ALL IT Hypermarket (GMP ‘14) 9 Personal Leadership Helen Langhammer Aspire Consulting, Kuala Lumpur Langhammer has delivered leadership, team development, and account management training to multinational companies in Europe, US and Asia. She spent the first 10 years of her career in the pharmaceutical sector in the UK before moving to a consultancy which specialised in training for the B2B sector. Since 2002, she has been a director of Aspire Consulting in Malaysia. Her clients include Nestle, DHL, Pfizer, Emery Oleochemicals, and Monash University. She is licensed to administer individual and team psychometric profiling tools. “The game provided by Helen in the class helps foster teamwork and gain a better understanding of leadership.” David Foo, Head of Strategy, Mamee Double Decker (GMP ‘14) BFM GENERAL MANAGEMENT PROGRAMME 2015 10 2013 Speakers Leaders Tan Sri Krishnan Tan, Deputy Chairman, IJM Corporation Tan Thiam Hock, Founder, Alliance Cosmetics (Silky Girl) Azran Osman Rani, CEO, AirAsia X Sajith Sivanandan, Managing Director, Google Malaysia Datuk Dr Rebecca Sta Maria, Secretary-General, Ministry of International Trade and Industry Industry Ming Lu, Co-Head of Asia, KKR Private Equity, Hong Kong Crystal Tan, Social Media Specialist 2014 Speakers Leaders Kuan Mun Leong, Managing Director, Hartalega Tan Sri Shahril Shamsuddin, CEO, SapuraKencana Datuk Yvonne Chia, Non-Executive Director, Astro and Shell Refining Dato Sri Abdul Wahid Omar, Minister in Prime Minister’s Office Industry Freda Liu, Presenter, BFM Media on using your voice effectively Lucas Huang, Partner, Kendall Court Private Equity, Singapore Rick Clements, former Public Affairs Head, Singapore Airlines on crisis communication strategies for CEOs What our alumni say “GMP was extensive enough, subjects were tough, and the case studies were really good.” Fadli Hafetz, General Manager, Mamee Double Decker (GMP ‘14) “The modules are very well thought-out. I like the structured approach to things for each subject. It definitely helps in decision-making because the different steps would guide you to make more informed decisions.” Karen Lim, Director, Priority Communications (GMP ‘14) “The strategy module gave me an idea of planning, implementing and executing in a structured way.” Edward Loh, General Manager, Ricwil Malaysia (GMP ‘14) “I learnt the intricacies of strategies, and got insights into how organisations apply strategies for success, and why some fail.” Jasbir Kaur, Senior Assistant VP, Measat Broadcast (GMP ‘14) “I got to know a lot of people from different industries. There were many case studies which made learning easier.” Yong Chang Keong, Chief Information Officer, NAMA (GMP ‘14) “The programme strengthened my knowledge that I can apply in my job.” Gladys Goh, General Manager, Nippon Paint (GMP ‘13) “Impressive and extremely experienced faculty with indepth practitioners’ view. Great illustration of concepts and principles of the various modules. Excellent networking with the group. The programme has helped me grow. Overall, a really enriching experience.” Julianna Kamaruddin, General Manager, NGC Energy (GMP ‘13) “The programme prepares future leaders. It is a really good programme.” Zulhilmy Kamaruddin, Director, RHB Investment Bank (GMP ‘13) “The case study discussions were detailed and they enhanced learning. The varied opinions of the diverse participants enriched the exchange of ideas.” Hoe Cheah How, Chief Investment Officer, RHB Asset Management (GMP ’13) “Lunch speakers were a nice touch as they spoke based on their experiences which was great.” Karen Koay, Business Unit Head, Account Management, Grey Group (GMP ‘13) Admission Venue Kuala Lumpur Golf & Country Club Fees RM25,000 (RM22,000 before 30 April 2015) + GST The course is eligible for HRDF claim under Skim Bantuan Latihan (SBL). No refund will be made for cancellation within 15 working days to the start date of the first module, but you may nominate an acceptable substitute. Payment to BFM Media Sdn Bhd. Deadline 31 May 2015 Contact Grace Yeo, Account Manager Noelle Lim, Programme Director tel: +603 2035 5900 fax: +603 7629 7113 email: [email protected] web: www.bschool.my follow us on Facebook BFM GENERAL MANAGEMENT PROGRAMME 2015 16 About BFM Business School is a division of BFM Media, the operator of BFM 89.9, Malaysia’s only business radio station. The school has been established to fulfil BFM’s aim of bringing worldclass business education to Malaysia, and to raise the level of business leadership of Malaysian companies. Malek Ali Course Facilitator Malek is the founder of BFM Media. Known for bringing new products to the market, he was head of mobile content at Maxis, and head of mobile operations at Yahoo! Southeast Asia. Prior to that, he was one of the pioneering staff of JobStreet, and was a consultant with The Boston Consulting Group in Kuala Lumpur, and a corporate lawyer with Allen & Overy in London. He holds an MBA from Harvard Business School, and is a law graduate of University of Bristol. Noelle Lim Programme Director Lim is a producer/presenter and the first employee of BFM 89.9, and writes for Forbes Asia. She had worked for OSK Investment Bank, the Securities Commission, and Arthur Andersen & Co. She graduated from the University of Hull, and is a fellow of the Institute of Chartered Accountants in England & Wales (ICAEW), and in 2015, the recipient of an Eisenhower Fellowship. Grace Yeo Account Manager Yeo is responsible for sales and customer relationship for BFM Business School. A well-travelled person, her work experience includes business development in the travel and tourism industry. She holds a higher diploma in tourism management from Taylor’s University. “BFM’s programme is concise and enables executives to expose themselves to what it takes to be in top management within a short timeframe.” David Foo, Head of Strategy, Mamee Double Decker (GMP ‘14) Contact us about General Management Programme 2015 Grace Yeo, Account Manager Noelle Lim, Programme Director tel: +603 2035 5900 fax: +603 7629 7113 email: [email protected] web: www.bschool.my follow us on Facebook BFM Business School c/o BFM Media Sdn Bhd (737714A) 5.01 Wisma BU8 11 Lebuh Bandar Utama 47800 Petaling Jaya Selangor Malaysia