Single-Source Content Management If, Why, and How

Single-Source Content
Management
If, Why, and How
Moderator
Dr. JoAnn T. Hackos
Comtech Services, Inc.
© 2002 Comtech Services, Inc.
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Panelists
• The five levels of content management
• JoAnn Hackos, Comtech Services
• How single sourcing content management strategy is
transforming business processes to create real value
• Marc Gunning, Hewlett-Packard
• Information Design – the key to reuse
• Tina Hedlund, Comtech Services
• Once source – Five deliverables: a case study of
return on investment
• Ben Martin, J D Edwards
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Level 1 Single Sourcing
Same document published in
multiple formats
Document
PDF
Help
Authors
HTML
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Level 2 Single Sourcing
Elements of one document
published in multiple
outputs
Document
PDF
Help
Authors
HTML
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Level 3 Single Sourcing
Authors
Elements stored in a repository
and assembled for publication
Content
Repository
Output
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Single Sourcing Level 4
Customer
Repository
Elements stored in a repositoryCustom Output
and selected by the customer
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Level 5 Single Sourcing
Customer
Repository
Customer-selected elements
updated automatically
Updated
Custom
Output
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Panelists
• The five levels of content management
• JoAnn Hackos, Comtech Services
• How single sourcing content management strategy is
transforming business processes to create real value
• Marc Gunning, Hewlett-Packard
• Information Design – the key to reuse
• Tina Hedlund, Comtech Services
• Once source – Five deliverables: a case study of
return on investment
• Ben Martin, J D Edwards
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Reference
• Content Management for Dynamic Web
Delivery, Hackos, J (Wiley 2002)
• The Content Management Bible, Boiko, B
(Wiley 2001)
• European Content Management
Strategies Conference
• October 14-16, 2002, Brussels, Belgium
• www.cm-strategies.com
• Slides available www.comtech-serv.com
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Contact Information
• [email protected]
• Best Practices 2002, Sept 29 – Oct 2,
Galveston TX
• [email protected]
• [email protected]
• [email protected]
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