H8781.1 Big Data Vision Workshop

BIG DATA VISION WORKSHOP
Identify where and how to deploy big data
analytics
ESSENTIALS
•
Identify strategic business
initiatives for big data analytics
•
Align business and IT around
big data
•
•
OVERVIEW
Enterprises are struggling to manage the opportunities and challenges created by big
data. Buried within these data sources are new insights about your customers,
products, and operations that can drive revenue and profit growth, innovation, and
productivity. However, identifying “how” and “where” big data can deliver the most
value within your organization is challenging. Many businesses lack a strategy and in-
Understand “art of the
house expertise to build big data capabilities into their business. Businesses without
possible” big data use cases
these capabilities are missing out on groundbreaking opportunities to use structured
Build analytic models and
and unstructured data for initiatives such as improving customer experiences,
results with sample data
reaching new markets, streamlining operations, enhancing security, and developing
•
Prioritize big data opportunities
•
Gain strategic recommen-
new products and services.
SERVICE DESCRIPTION
dations and a plan to
implement a solution
The EMC® Big Data Vision Workshop helps you define where and how big data and
advanced analytics can transform your business—both from a business and IT
perspective. This consulting engagement leverages group dynamics and envisioning
exercises to identify and prioritize big data business opportunities, and provides a
roadmap for executing on the vision.
Research and Interviews
Prior to the onsite workshop, EMC Consulting conducts research and interviews
business and IT stakeholders to determine a targeted strategic business initiative
(e.g., improve cross-sell effectiveness, reduce customer churn, improve customer
satisfaction levels). We study the objectives, financial goals, and success metrics,
challenges, KPIs, and progress-to-date. Finally, we identify the potential data sources
relevant to the targeted business initiative that will be used to build analytic models.
Data Exploration
Next, we work with your IT team to acquire the sample sets (typically 5-6 gigabytes).
EMC’s data science team prepares, enriches and explores the data sources to develop
visualizations and build analytic models and mockups that will show the “art of the
possible” in the envisioning exercises that follow. The model is typically built using a
combination of R and Hadoop, to accelerate model development. This process may
require iterations with the client IT team to acquire additional data.
Workshop Execution
The workshop day is used to brainstorm and prioritize business opportunities.
Attendees include the business and IT leaders who were interviewed as part of the
research.
SERVICE OVERVIEW
The agenda includes:
•
Big Data Overview. This section establishes a common foundation with respect
to defining big data, and we present case studies that illustrate how other
organizations are leveraging big data.
•
Envisioning Exercise. We review the envisioning model to help the business
stakeholders visualize what is possible with available data sources and advanced
analytics tools. We show how applying advanced analytics to the data can provide
new business insights. The goal of the envisioning exercise is to help the
participants imagine the types of business questions they can ask of the data.
•
Business Initiative Brainstorming. Here we use business valuation techniques
to help the business stakeholders identify the types of questions that they would
like answered with advanced analytics, and determine the decisions that they
need to make with respect to the targeted business initiative.
•
Identifying Business Opportunities. Next we aggregate the business
questions and actions into “themes” or business opportunities (e.g., revenue
analysis, customer up-sell, customer churn, and branch performance analysis).
•
Prioritizing Business Opportunities. Finally, we guide the participants through
a process where each opportunity is judged based upon its relative business value
and implementation feasibility.
Findings and Recommendations
The final stage of the Big Data Vision Workshop is a presentation of the findings and
recommendations to executive management. The findings and recommendations:
•
Confirm how a big data solution can advance the targeted business initiative
•
Specify next steps for implementation
SUMMARY OF BENEFITS
The Big Data Vision Workshop is a powerful and engaging process to help:
•
Drive business and IT alignment against a common set of business goals
•
Ensure organizational buy-in for big data analytics and the business problems
being targeted
•
Provide a set of metrics against which a project’s success and progress can be
measured
•
Reduce the likelihood of failure due to a lack of focus on meaningful business
opportunities
ABOUT EMC GLOBAL SERVICES
EMC Global Services accelerates the software-defined enterprise through world-class
technical expertise and service capabilities that deliver well-run hybrid clouds, big
CONTACT US
To learn more about how EMC
products, services, and solutions can
help solve your business and IT
challenges, contact your local
data solutions, empower ITaaS providers, and enable new digital-era applications. Our
16,000+ services experts worldwide, plus global network of partners, have the skills,
knowledge, and experience organizations need to get the maximum value from their
EMC technology investments—with an unending commitment to an exceptional total
customer experience through service excellence.
representative or authorized reseller—
or visit us at www.emc.com.
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United States and other countries. © Copyright 2015 EMC Corporation. All rights reserved.
Published in the USA. 2/15 Service Overview H8781.1
EMC believes the information in this document is accurate as of its publication date. The
information is subject to change without notice.