my resume

MARGARET COLLINS, CAE
501 N. Jefferson St. Arlington, VA 22205 • [email protected] • (240) 599-6013
Work samples: http://margaretcollinsdigital.com
SUMMARY
Senior digital communications specialist with six years of experience managing a wide range of
high-profile digital channels for non-profits.
EXPERIENCE
Principal – Blue Gray Digital
November 2014 – Present • Washington D.C.
Lead digital consulting firm; services include: communications audits, strategic
communications plans, content strategy and UX improvements, website revamps, website and
social integrations and digital marketing.
Director of Digital Communications & Web Operations – National Association of Manufacturers
March 2014 – November 2014 • Washington D.C.
Promoted coordinated, consistent messaging across all of the association's digital channels (web,
social, e-newsletters).
Lead the redesign and launch of nam.org, managing the budget, vendors, contracts, and all internal
project deliverables including content migration, QA, and definition of wireframe/template technical
requirements.
Created and implemented a new web content strategy, information architecture and taxonomy for
nam.org, also advising on UX and mobile strategy.
Executed digital rollouts for major content launches; guide departments on digital strategy.
Directly managed the Digital Communications Manager, who oversees the day-to-day operations of the
association website.
Manager, Web Content Strategy & Development – National Association of REALTORS®
April 2012 – March 2014 • Washington D.C.
Lead content for REALTOR.org, a responsive Drupal 7 site with more than 3 million monthly page views.
Directly managed content strategy team of 4 content strategists; indirectly managed web production
team of 3-4 production assistants.
Managed content strategy team's completion of new content requests and content improvements for
over 20 internal NAR departments using JIRA project management software.
Lead creation of original content for REALTOR.org, including articles, graphics, quizzes, etc.
Managed editorial calendar for REALTOR.org and curated homepage.
Trained new REALTOR.org team members on all systems.
Defined CMS enhancement requests for web developers (e.g. stylesheet and content type changes)
Digital Communications Manager – American Bakers Association
September 2008 – April 2012 • Washington D.C.
Managed association website, website analytics, social media, and weekly e-newsletter.
Lead redesign of entire site; built out all pages within a WordPress template.
Designed digital and print marketing materials.
SKILLS & EXPERTISE
EDUCATION & CERTIFICATIONS
CMS: Drupal | WordPress | Sitecore
Analytics: Google Analytics | SiteCatalyst
Project Management: Basecamp | JIRA | Trello
Social Media Tools: Hootsuite | Sprout Social
Marketing: Google Ad Words
Design: Adobe Illustrator | Adobe Photoshop
Georgetown University – B.A., English; minors in
History and Theology
Certified Association Executive (CAE) - American
Society of Association Executives (ASAE)