Web CEO Online API Reference
Transcription
Web CEO Online API Reference
SEO API Reference The Web CEO’s SEO API uses json requests: { "method": "method name", "key": "your API key", "id": request id (optional) <…> } The "method" parameter is used to specify one of the supported commands listed down below. The "key" parameter is an API key that is generated on the "API Access" page (My account > API). The "id" parameter, which is optional, is used to bind the response to its request when the requests are processed asynchronously. Requests are sent via the HTTPS POST command to https://online.webceo.com/api/ - a json request should be included in the json parameter. *See examples in PHP, Python, Java. Server response is an array of the following type: [ { "method": "method name", "id": request id (if supplied), "result": response code (can be omitted, if response is "0"), see the table below "errormsg": "error message" (if error occurs), "data": "the requested data" } ] Page 1 of 72 Web CEO – SEO API Reference If necessary, queries can be grouped into one package: [ { "method": "method1", ... }, { "method": "method2", ... } ] Response Codes 0 Request successfully processed 1 Bad request 4 Not found 5 Bad arguments 6 Access denied 10 Unknown command (method) 11 Scanning 12 Not configured 100 Site not available 403 Forbidden 500 Server Error (contact support if you get this response code) Page 2 of 72 Web CEO – SEO API Reference Supported commands Project management: get_projects Get the list of projects. get_project Get project’s details. add_project Add a new project. set_project Modify the parameters of an existing project. del_project Remove a project. share_projects Share projects to a user of the white label domain. remove_share_projects Remove projects from the user's project list. rescan_project Start scanning a project. add_limit Add a new project scan limit profile. set_limit Modify the parameters of an existing scan limit profile. get_limit Get the details of a scan limit profile. get_limits Get the list of scan limit profiles. del_limit Remove a scan limit profile. get_billing_details Get the billing details for the last 20 payments. User management (applied only to the White Label Domain feature): add_user Add a new user to your white label domain. set_user Modify the parameters of an existing user. del_user Remove a user from your white label domain. share_project_group Grant a user access to a group of projects. get_user_info Get user’s details. Sitemap Generator submit_sitemap Submit the sitemap to Google, Bing, and Yahoo. Backlink Quality Check Tool: get_competitor_metrics Get the summarized backlink data for a site and its competitors. get_linking_pages Get the detailed data on external pages linking to your site. get_competitor_backlinks Get the list of pages linking to your competition and your site. get_competitors set_competitors Get the list of competitors configured in the Backlink Quality Check or the Competitor Backlink Spy tool. Add, check or uncheck the competitors in the settings of the Backlink quality Check or the Competitor Backlink Spy tool. *See Appendix A for the status messages and texts of the SEO Analysis Tool. Page 3 of 72 Web CEO – SEO API Reference Rank Tracking Tool: get_rankings Get the ranking data for X last scans. get_rankings_cached_results Get the cached ranking results for a keyword. get_rankings_keywords Get the list of keywords configured to check the site rankings for. add_rankings_keywords Add keywords to the Rank Tracking settings of a project. del_rankings_keywords Remove keywords from the Rank Tracking settings of a project. get_rankings_ses Get the list of search engines configured in the Rank Tracking settings of a project. add_rankings_ses Add a search engine to the Rank Tracking settings of a project. del_rankings_ses Remove search engines from the Rank Tracking settings of a project. get_rankings_competitors Get the list of competitors configured in the Rank Tracking settings of a project. add_rankings_competitors Add a competitor to the Rank Tracking settings of a project. del_rankings_competitors Remove a competitor from the Rank Tracking settings of a project. get_keywords_tags Get the list of keywords with tags assigned to them in a project. update_keywords_tags Add, modify or delete specific tags of keywords in a project. delete_keywords_all_tags Remove all tags of all keywords in a project. Technical Audit & SEO Analysis Tools: get_site_audit_data Get the scanning results for broken links & content optimization issues. get_site_audit_keywords Get the list of keywords configured for the Landing Page SEO analysis. add_site_audit_keywords Add keywords to the list configured for the Landing Page SEO analysis. del_site_audit_keywords Remove keywords from list configured for the Landing Page SEO analysis. Page 4 of 72 Web CEO – SEO API Reference Internal Links Optimization Tool: get_interlinks_link_text Get the list of link texts of your site’s internal links. Web Buzz Tool: get_buzz_counts Get the number of posts found by the Web Buzz. get_buzz_keywords Get the list of keywords configured in the Web Buzz. add_buzz_keywords Add keywords to the list of keywords configured in the Web Buzz. del_buzz_keywords Remove keywords from the list of keywords configured in the Web Buzz. SEO Checklist: get_todo_stages Get the details about completing the stages of the SEO Checklist. Social Engagement get_social_metrics Page 5 of 72 Use this command to get social metrics found by the Social Engagement Tool. Web CEO – SEO API Reference Project management: get_projects Use this command to get the list of projects. Request: { "method": "get_projects", "key": "your API key", "id": request id (optional) } Response: { "method": "get_projects", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": [ { "project": "project id", "domain": "project domain without http://", "user": "user email" (only if you have White Label Domain configured) }, ] …, } Page 6 of 72 Web CEO – SEO API Reference get_project Use this command to get the details of a project. Note: 1. The "user" parameter can be set only by a white label domain owner. 2. You can specify either a "domain" or a "project" parameter. The "project" parameter is preferred. Request: { "method": "get_project", "key": "your API key", "id": request id (optional), "data": { "user": "user email", "domain": "project domain without http://", "project": "project id" } } Response: { "method": "get_project", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://", "last_scan_date": "YYYY-MM-DD", "link": "URL of the Site Dashboard", "groups": ["group_name1", …], "notes": "project notes", "limit": "project scan limit profile" "marker": "unique identifier of a project" } } Page 7 of 72 Web CEO – SEO API Reference add_project Use this command to add a new project. Note: 1. The "user" parameter can be set only by a white label domain owner. Request: { "method": "add_project", "key": "your API key", "id": request id, (optional) "data": { "user": "user email", "domain": "project domain without http://", "notes": "project notes", (optional) "groups": ["group_name1", …], (optional) "limit": "project scan limit profile", (optional) "marker": "unique identifier of a project" (optional) } } Response: { "method": "add_project", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id" } } Page 8 of 72 Web CEO – SEO API Reference set_project Use this command to modify the parameters of an existing project. Note: 1. The "user" parameter can be set only by a white label domain owner. 2. You can specify either a "domain" or a "project" parameter. The "project" parameter is preferred. Request: { "method": "set_project", "key": "your API key", "id": request id, (optional) "data": { "user": "user email", "domain": "project domain without http://", "project": "project id", "notes": "project notes", (optional) "groups": ["group_name1", …], (optional) "limit": "project scan limit profile", (optional) "marker": "unique identifier of a project" (optional) } } Response: { "method": "set_project", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": project id } } Page 9 of 72 Web CEO – SEO API Reference del_project Use this command to remove a project. Note: 1. The “user” parameter can be set only by a white label domain owner. 2. You can specify either a "domain" or a "project" parameter. The "project" parameter is preferred. Request: { "method": "del_project", "key": "your API key", "id": request id, (optional) "data": { "user": "user email", "domain": "project domain without http://", "project": "project id" } } Response: { "method": "del_project", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id" } } Page 10 of 72 Web CEO – SEO API Reference share_projects Use this command to share the certain projects to a user of the White Label domain. Request: { "method": "share_projects", "key": "API key", "data": { "user": "user email", "projects": ["project_hash1", "project_hash2" …] (use e4c8c83b for sharing demo project) } } Response: { "method": "share_projects", "result": absent | 0 | error code, "errormsg": absent | "error message", "data":{ "projects": ["project_hash1", "project_hash2", ...], "user": "user_email" } } Page 11 of 72 Web CEO – SEO API Reference remove_shared_projects Use this command to remove certain projects from the list of the projects available to the user of the White Label domain. Request: { "method": "remove_shared_projects", "key": "API key", "data": { "user": "user email", "projects": ["project_hash1", "project_hash2" …] (use e4c8c83b for removing demo project) } } Response: { "method": "remove_shared_projects", "result": absent | 0 | error code, "errormsg": absent | "error message", "data":{ "projects": ["project_hash1", "project_hash2", ...], "user": "user_email" } } Page 12 of 72 Web CEO – SEO API Reference rescan_project Use this command to start scanning of a project. If you include the "tools" parameter, you will launch scanning in the tools specified in this parameter ("ranker" – Rank Tracking, "auditor" – Technical Audit and SEO Analysis, "backlinks_count" – Competitor Link Profile report of the Backlink Quality Check, "backlinks_pages" – Linking Pages report of the Backlink Quality Check, "competitor_backlinks" – Competitor Backlink Spy, "interlinks" – Internal Links Optimization, "partners" – Backlink Integrity Tracking, “sitemap” – Sitemap Generator, “social” - Social Engagement). If you don’t include the "tools" parameter, scanning will be launched in the following tools: (i) Rank Tracking, (ii) Technical Audit, (iii) SEO Analysis, (iv) Backlink Quality Check (Competitor Link Profile report) and (v) Backlink Integrity Tracking, given that the profiles of the above tools are configured. If you include the "update_settings" parameter, you will scan a sitemap, pull the first N pages from the sitemap (to be specified in the parameter "page_count"), then pull the first N keywords from the META Keywords tag of every pulled page (to be specified in the "keyword_count" parameter) and add the pulled pages and keywords to the settings of Rank Tracking and SEO Analysis tools. Request: { "method": "rescan_project", "key": "your API key", "id": request id (optional), "data": { "project": "project id", "tools": ["ranker", "auditor", "backlinks_count", "backlinks_pages", " competitor_backlinks", "interlinks", "partners", “sitemap”,”social”], (optional) “callback_url”:”URL of the page requested after the scanning is finished” (optional), "update_settings": { "page_count": 20, (optional) "keyword_count": 5 } (optional) } } Response: { "method": "rescan_project", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id" } } Page 13 of 72 Web CEO – SEO API Reference add_limit Use this command to add a new scan limit profile. Request: { "method": "add_limit", "key": "your API key", "id": request id, (optional) "data": { "name": "name of a scan limit profile", (required) "ranker_max_kw": max number of keywords, (optional) (if not specified, default value is 5) "ranker_max_se": max number of search engines, (optional) (value should be from 1 to 5; if not specified, default value is 3) "ranker_max_pages": max number of SERPs to check rankings, (optional) (value should be from 1 to 10; if not specified, default value is 3) "ranker_max_competitors": max number of competitors in the Rank Tracking tool, (optional) (value should be from 1 to 20; if not specified, default value is 5) "ranker_auto_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (optional) (if not specified, default value is "monthly") "ranker_manual_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (optional) (if not specified, default value is "never") "linker_max_backlinks": max number of backlinks to be analyzed by the Backlink Quality Check tool, (optional) (value should be from 100 to 50,000; if not specified, default value is 100) "linker_max_competitors": max number of competitors in the Backlink Quality Check tool, (optional) (value should be from 1 to 4; if not specified, default value is 2) "backlinkslist_auto_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (optional) (if not specified, default value is "monthly") "backlinkslist_manual_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (if not specified, default value is "never") "spy_max_competitors_backlinks": max number of competitor backlinks to be analyzed by the Competitor Backlink Spy tool, (optional) (value should be from 100 to 50,000; if not specified, default value is 100) "spy_max_competitors": max number of competitor domains to be checked by the Competitor Backlink Spy tool (optional) (value should be from 1 to 4; if not specified, default value is 2) "backlinksspy_auto_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (optional) (if not specified, default value is "monthly") "backlinksspy_manual_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (if not specified, default value is "never") "auditor_max_pages": max number of site pages scanned for broken links, (optional) (value should be from 1 to 50,000; if not specified, default value is 1,000) "auditor_max_landing_pages": max number of landing pages scanned for content optimization issues, (optional) (value should be from 1 to 50,000; if not specified, default value is 30) "auditor_auto_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (optional) (if not specified, default value is "monthly") "auditor_manual_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (if not specified, default value is "never") "submission_max_se": max number of search engines for automatic submission 5 | 10 | 15 | … | "all", (optional) (value should be multiple of 5, if value is not specified, default value is 5) "buzz_kw_limit": max number of keywords tracked by the Web Buzz tool, (optional) (value should be from 1 to 20; if not specified, default value is 2) "partners_auto_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (optional) (if not specified, default value is "monthly") "partners_manual_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (if not specified, default value is "never") } } Page 14 of 72 Web CEO – SEO API Reference Response: { "method": "add_limit", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "limit_id": "limit id" } } Page 15 of 72 Web CEO – SEO API Reference set_limit Use this command to modify the parameters of an existing scan limit profile. Request: { "method": "set_limit", "key": "your API key", "id": request id, (optional) "data": { "limit_id": "limit id", "name": "name of a scan limit profile", (optional) "ranker_max_kw": max number of keywords, (optional) (if not specified, default value is 5) "ranker_max_se": max number of search engines, (optional) (value should be from 1 to 5; if not specified, default value is 3) "ranker_max_pages": max number of SERPs to check rankings, (optional) (value should be from 1 to 10; if not specified, default value is 3) "ranker_max_competitors": max number of competitors in the Rank Tracking tool, (optional) (value should be from 1 to 20; if not specified, default value is 5) "ranker_auto_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (optional) "ranker_manual_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (optional) "linker_max_backlinks": max number of backlinks to be analyzed by the Backlink Quality Check tool, (optional) (value should be from 100 to 50,000; if not specified, default value is 100) "linker_max_competitors": max number of competitors in the Backlink Quality Check tool, (optional) (value should be from 1 to 4; if not specified, default value is 2) "backlinkslist_auto_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (optional) "backlinkslist_manual_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (optional) "spy_max_competitors_backlinks": max number of competitor backlinks to be analyzed by the Competitor Backlink Spy tool, (optional) (value should be from 100 to 50,000; if not specified, default value is 100) "spy_max_competitors": max number of competitor domains to be checked by the Competitor Backlink Spy tool (optional) (value should be from 1 to 4; if not specified, default value is 2) "backlinksspy_auto_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (optional) "backlinksspy_manual_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (optional) "auditor_max_pages": max number of site pages scanned for broken links, (optional) (value should be from 1 to 50,000; if not specified, default value is 1,000) "auditor_max_landing_pages": max number of landing pages scanned for content optimization issues, (optional) (value should be from 1 to 50,000; if not specified, default value is 30) "auditor_auto_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (optional) "auditor_manual_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (optional) "submission_max_se": max number of search engines for automatic submission 5 | 10 | 15 | … | "all", (optional) (value should be multiple of 5, if value is not specified, default value is 5) "buzz_kw_limit": max number of keywords tracked by the Web Buzz tool, (optional) (value should be from 1 to 20; if not specified, default value is 2) "partners_auto_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (optional) "partners_manual_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" (optional) } } Page 16 of 72 Web CEO – SEO API Reference Response: { "method": "set_limit", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "limit_id": "limit id" } } Page 17 of 72 Web CEO – SEO API Reference get_limit Use this command to get the properties of a scan limit profile. Request: { "method": "get_limit", "key": "your API key", "id": request id, (optional) "data": { "limit_id": "limit id" } } Response: { "method": "get_limit", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "name": "name of a scan limit profile", "ranker_max_kw": max number of keywords, "ranker_max_se": max number of search engines, "ranker_max_pages": max number of SERPs to check rankings, "ranker_max_competitors": max number of competitors in Rank Tracking tool, "ranker_auto_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" "ranker_manual_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" "linker_max_backlinks": max number of backlinks to be analyzed by the Backlink Quality Check tool, "linker_max_competitors": max number of competitors in the Backlink Quality Check tool, "backlinkslist_auto_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" "backlinkslist_manual_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" "spy_max_competitors_backlinks": max number of competitor backlinks to be analyzed by the Competitor Backlink Spy tool, "spy_max_competitors": max number of competitor domains to be checked by the Competitor Backlink Spy tool, "backlinksspy_auto_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" "backlinksspy_manual_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" "auditor_max_pages": max number of site pages scanned for broken links, "auditor_max_landing_pages": max number of landing pages scanned for content optimization issues, "auditor_auto_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" "auditor_manual_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" "submission_max_se": max number of search engines for automatic submission, "buzz_kw_limit": max number of keywords tracked by the Web Buzz tool, "partners_auto_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" "partners_manual_scan_period": "once a day" | "once a week" | "twice a week" | "monthly" | "twice a month" | "quarterly" | "never" } } Page 18 of 72 Web CEO – SEO API Reference get_limits Use this command to get the list of scan limit profiles created in your Web CEO account. Request: { "method": "get_limits", "key": "your API key", "id": request id (optional) } Response: { "method": "get_limits", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "limits": [["limit_id1", "limit_name1"], ["limit_id2", "limit_name2"] … ] } } Page 19 of 72 Web CEO – SEO API Reference del_limit Use this command to remove a scan limit profile. Request: { "method": "del_limit", "key": "your API key", "id": request id, (optional) "data": { "limit_id": "id of the limit that you are going to remove", (required) "replace_with_id": "id of the limit that will replace the limit to be deleted in projects where it was assigned; if this parameter is not specified, the projects where this limit was assigned will be assigned a scan limit "no limits" (optional) } } Response: { "method": "del_limit", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "limit_id": "limit id" } } Page 20 of 72 Web CEO – SEO API Reference get_billing_details Use this command to get the billing details for the last 20 payments. Request: { "method": "get_billing_details", "key": "your API key", "id": request id, (optional) "data": { "payments_count": number of payments (optional) } } Response: { "method": " get_billing_details", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "created": "YYYY-MM-DD HH:MM:SS" (date of request), "account": "email address of account owner", "currency": "USD", "payments": [ { "date": "YYYY-MM-DD HH:MM:SS" (date of payment), "id": payment id in the Web CEO system, "amount": amount of payment, "description": "payment details", "details": { "total": amount of payment, "tariff": subscription paid, "projects": [ { "id": "project id", "domain": "project domain without http://", "manager": "email address", (optional) "active_tools": [list of active tools], "amount": total amount of project cost, "specification": { "fee": site monthly fee, "backlink_checker": scanning cost, "rank_checker": scanning cost, "site_auditor": scanning cost } } …other projects ] } } …other payments ] } } Page 21 of 72 Web CEO – SEO API Reference User management: (applied only to accounts with the White Label Domain feature enabled.) add_user Use this command to add a new user to your white label domain. Note: - if you want to include the user into the certain groups, add their names to the “groups” parameter. To remove user from all the groups, leave it empty (“groups”:[ ]). Request: { "method": "add_user", "key": "your API key", "id": request id, (optional) "data": { "user": "user email", "password": "password", (optional) (value should be string, not integer) "role": "ROLE_MANAGER" | "ROLE_CLIENT" | "ROLE_CLIENT_EXTENDED" | "ROLE_READONLY"|ROLE_SPECIALIST| ROLE_TRIAL (optional), "manager": "manager email address" (optional), "groups": ["group1", "group2"] (optional) } } Response: { "method": "add_user", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id (optional) } Predefined user roles are: - ROLE_MANAGER – Project Manager; - ROLE_CLIENT - Client (CANNOT add projects); - ROLE_CLIENT_EXTENDED - Client (CAN add projects); - ROLE_READONLY – Client (read-only reports); - ROLE_SPECIALIST – SEO Specialist; - ROLE_TRIAL - Trial You can also specify non-predefined roles created for the domain. If no value is specified for the "role" parameter, the default value is ROLE_CLIENT. Page 22 of 72 Web CEO – SEO API Reference set_user Use this command to modify the parameters of an existing user. Note: - if you want to include the user into the certain groups, add their names to the “groups” parameter. To remove user from all the groups, leave it empty (“groups”:[ ]). Request: { "method": "set_user", "key": "your API key", "id": request id, (optional) "data": { "user": "user email", "password": "password", (optional) (value should be string, not integer) "suspended": 1 | 0, (optional), "role": "ROLE_MANAGER" | "ROLE_CLIENT" | "ROLE_CLIENT_EXTENDED" | "ROLE_READONLY" |ROLE_SPECIALIST| ROLE_TRIAL (optional) "manager": "manager email address" (optional), "groups": ["group1", "group2"] (optional) } } Response: { "method": "set_user", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id (optional) } Page 23 of 72 Web CEO – SEO API Reference del_user Use this command to remove a user from your white label domain. Request: { "method": "del_user", "key": "your API key", "id": request id, (optional) "data": { "user": "user email" } } Response: { "method": "del_user", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id (optional) } Page 24 of 72 Web CEO – SEO API Reference share_project_group Use this command to grant a user access to a group of projects. A user will get access to the current projects in a group and all projects that will be added to this group in the future. Request: { "method": "share_project_group", "key": "your API key", "id": request id, (optional) "data": { "user": "user email", "project_group": ["project_group_name1", …] (value should be string, not integer) } } Response: { "method": "share_project_group", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "user": "user email", "project_group": ["project_group_name1", …] } } Page 25 of 72 Web CEO – SEO API Reference get_user_info Use this command to get the details of a user. Request: { "method": "get_user_info", "key": "your API key", "id": request id, (optional) "data": { "user": "user email" } } Response: { "method": "get_user_info", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "user": "user email", "date_joined": "YYYY-MM-DD HH:MM:SS", (GMT) "last_login": "YYYY-MM-DD HH:MM:SS" (GMT) "project_group": ["project_group_name1", …] } } Page 26 of 72 Web CEO – SEO API Reference Rank Tracking Tool: get_rankings Use this command to get the ranking data for the X last scans of a project. Note: Values of the "history_depth" parameter are interpreted as follows: 1 – current site rankings; 2 – current and 1 previous scan (default value, if "history_depth" is not specified); 3 or more – current and 2 or more scans Request: { "method": "get_rankings", "key": "your API key", "id": request id, (optional) "data": { "project": "project id", "grouped": 0|1, (0 – not grouped, 1 – grouped by page) (optional) "pages_filter": ['/', '/help.html'], (page filters, active only when "grouped" parameter has value "1") (optional) "competitors": 0|1, (0 – without competitors, 1 – with competitors, active only when "grouped" parameter has value "0") (optional) "history_depth": any integer equal to or more than 2 (number of scans) (optional) } } Response (when parameter "grouped" is 0): { "method": "get_rankings", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain", "ranking_data": [ { "kw": "keyword", "positions": [ { "se": "search engine", "language": ISO 639-1 language code, "country": ISO 3166 country code or 00 for global search, "location": "Miami, FL", (optional) "scan_history":[ { "date": "YYYY-MM-DD", (scan date) "url": "url of an organic result", "pos": position of an organic result, "video": { (marker of result, may be "ad", "news", "image", "video", "shop", "place") Page 27 of 72 Web CEO – SEO API Reference "url": "url of an organic result", "type": "ad" | "news" | "image" | "video" | "shop" | "place", "pos": position of an extended result } },... ] },... ] },... ], "competitors": [ { "domain": "competitor's domain", "competitor_data": [ { "kw": "keyword", "positions": [ { "se": "search engine", "language": ISO 639-1 language code, "country": ISO 3166 country code or 00 for global search, "location": "Miami, FL", (optional) "scan_history":[ { "url": "url", "pos": position, "date": "YYYY-MM-DD" (scan date) },... ] },... ] },... ] },... ] } } Response (when parameter "grouped" is 1): { "method": "get_rankings", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://", "ranking_data": [ { "url": "url", "keywords": [ { Page 28 of 72 Web CEO – SEO API Reference "kw": "keyword", "positions": [ { "se": "search engine", "language": ISO 639-1 language code, "country": ISO 3166 country code or 00 for global search, "location": "Miami, FL", (optional) "scan_history": [ { "url": "url", "date": "YYYY-MM-DD", (scan date) "type": "ad" | "news" | "image" | "video" | "shop" | "place", "pos": position of an extended result } { "url": "url", "date": "YYYY-MM-DD", (scan date) "type": "organic", "pos": position of an organic result },... ] },... ] },… ] },... ] } } Page 29 of 72 Web CEO – SEO API Reference get_rankings_cached_results Use this command to get the cached ranking results for a keyword. Note: - the “location” parameter should be setup to “country” if you want to get cached results with the “Pages from” specification (make sure to setup a proper language, too), or to custom Google location, if it was specified in the Rank Tracking settings. In all other cases, just don’t specify this parameter; - the “mobile” parameter can be used for Google, Bing or Yahoo only. Request: { "method": "get_rankings_cached_results", "key": "your API key", "id": request id, (optional) "data": { "project": "project id", "keyword": "keyword", "se_data": { "se": "search engine", “mobile”:0|1 (1 – the mobile version of SE, 0 – the regular SE) (optional), "country": country ISO code, "language": language ISO code, "location": "Google location" or “country”, "youtube_channel":”URL of the Youtube channel” (optional, for Youtube only) } } } Response: { "method": " get_rankings_cached_results", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain", "keyword": "keyword", "se": "se_country_language", "cache_data": [ { #result_type: [list_of_urls] "organic": ["url_1", …, "url_x"], }, { #result_type: [list_of_urls] "ad": ["url_1", …, "url_x"], }, …, ] } } Page 30 of 72 Web CEO – SEO API Reference get_rankings_keywords Use this command to get the list of keywords configured in the Rank Tracking settings of a project. Request: { "method": "get_rankings_keywords", "key": "your API key", "id": request id, (optional) "data": { "project": "project id" } } Response: { "method": "get_rankings_keywords", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://", "keywords": ["keyword_1", "keyword_2", ...] } } Page 31 of 72 Web CEO – SEO API Reference add_rankings_keywords Use this command to add keywords to the Rank Tracking settings of a project. Request: { "method": "add_rankings_keywords", "key": "your API key", "id": request id, (optional) "data": { "project": "project id", "keywords": ["keyword_1", "keyword_2", ...] } } Response: { "method": "add_rankings_keywords", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://" } } Page 32 of 72 Web CEO – SEO API Reference del_rankings_keywords Use this command to remove keywords from the Rank Tracking settings of a project. Request: { "method": "del_rankings_keywords", "key": "your API key", "id": request id, (optional) "data": { "project": "project id", "keywords": ["keyword_1", "keyword_2", ...] } } Response: { "method": "del_rankings_keywords", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://" } } Page 33 of 72 Web CEO – SEO API Reference get_rankings_ses Use this command to get the list of search engines configured in the Rank Tracking settings of a project. Request: { "method": "get_rankings_ses", "key": "your API key", "id": request id, (optional) "data": { "project": "project id" } } Response: { "method": "get_rankings_ses", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://", "ses": [ { "se": "search engine name", "country": ISO 3166 country code or 00 for global search, "language": ISO 639-1 language code, "description": "search engine description", "location": "location for Google's location-based results" (optional), "youtube_channel":”URL of the Youtube channel” (optional, for Youtube only) } ] } } Page 34 of 72 Web CEO – SEO API Reference add_rankings_ses Use this command to add search engine(-s) to the Rank Tracking settings of a project. Note: - the “location” parameter should be setup to “country” if you want to get cached results with the “Pages from” specification (make sure to setup a proper language, too), or to custom Google location, if it was specified in the Rank Tracking settings. In all other cases, just don’t specify this parameter; - the “mobile” parameter can be used for Google, Bing or Yahoo only; - add the Youtube channel, such as https://youtube.com/user/CHANNEL_NAME or https://youtube.com/channel/CHANNEL_NAME, as a “youtube_channel” parameter if you are adding Youtube. Request: { "method": "add_rankings_ses", "key": "your API key", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://", "ses": [ { "se": "search engine name", “mobile”:0|1 (1 – the mobile version of SE, 0 – the regular SE) (optional), "country": ISO 3166 country code or 00 for global search, "language": ISO 639-1 language code, "description": "search engine description", (optional) "location": "location for Google's location-based results" or “country”, "youtube_channel":”URL of the Youtube channel” (optional, for Youtube only) } ] } } Response: { "method": "add_rankings_ses", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://" } } *For the list of supported search engines and countries, see this document. Page 35 of 72 Web CEO – SEO API Reference del_rankings_ses Use this command to remove the specified search engine(-s) configured in the Rank Tracking settings of a project. Note: - the “location” parameter should be setup to “country” if you want to get cached results with the “Pages from” specification (make sure to setup a proper language, too), or to custom Google location, if it was specified in the Rank Tracking settings. In all other cases, just don’t specify this parameter; - the “mobile” parameter can be used for Google, Bing or Yahoo only; - add the Youtube channel, such as https://youtube.com/user/CHANNEL_NAME or https://youtube.com/channel/CHANNEL_NAME, as a “youtube_channel” parameter if you are adding Youtube. Request: { "method": "del_rankings_ses", "key": "your API key", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://", "ses": [ { "se": "search engine name", “mobile”:0|1 (1 – the mobile version of SE, 0 – the regular SE) (optional), "country": ISO 3166 country code or 00 for global search, "language": ISO 639-1 language code, "description": "search engine description", (optional) "location": "location for Google's location-based results" or “country” } ] …. "new_ses": [ optional, required when you delete the last search engine { "se": "search engine name", "country": ISO 3166 country code or 00 for global search, "language": ISO 639-1 language code, "description": "search engine description", (optional) "location": "location for Google's location-based results", (optional) "youtube_channel":”URL of the Youtube channel” (optional, for Youtube only) } ] … } } Response: { "method": "del_rankings_ses", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://" } } Page 36 of 72 Web CEO – SEO API Reference get_rankings_competitors Use this command to get the list of competitors configured in the Rank Tracking settings of a project. Request: { "method": "get_rankings_competitors", "key": "your API key", "id": request id, (optional) "data": { "project": "project id" } } Response: { "method": "get_rankings_competitors", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://", "competitors": ["competitor_1", "competitor_2", ...] } } Page 37 of 72 Web CEO – SEO API Reference add_rankings_competitors Use this command to add competitor(-s) to the Rank Tracking settings of a project. Request: { "method": "add_rankings_competitors", "key": "your API key", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://", "competitors": ["competitor_1", "competitor_2", ...] } } Response: { "method": "add_rankings_competitors", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://" } } Page 38 of 72 Web CEO – SEO API Reference del_rankings_competitors Use this command to remove competitor(-s) configured in the Rank Tracking settings of a project. Request: { "method": "del_rankings_competitors", "key": "your API key", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://", "competitors": ["competitor_1", "competitor_2", ...] } } Response: { "method": "del_rankings_competitors", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://" } } Page 39 of 72 Web CEO – SEO API Reference get_keywords_tags Use this command to get the list of keywords with tags assigned to them in a project in the Rank Tracking tool. Request: { "method": "get_keywords_tags", "key": "your API key", "id": request id, (optional) "data": { "project": "project id" } } Response: { "method": " get_keywords_tags", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://", "keyword_tags": { "keyword": ["tag_1", "tag_2", …] …, } } } Page 40 of 72 Web CEO – SEO API Reference update_keywords_tags Use this command to add, modify or delete specific tags of keywords in a project in the Rank Tracking tool. Request: { "method": "update_keywords_tags", "key": "your API key", "id": request id, (optional) "data": { "project": "project id", "keywords_tags": { "keywords": ["current_tag_1", "current_tag_2", “new_tag”, ...] …, } } } Response: { "method": "update_keywords_tags", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://" } } Page 41 of 72 Web CEO – SEO API Reference delete_keywords_all_tags Use this command to delete all tags of all keywords in a project in the Rank Tracking tool. Request: { "method": "delete_keywords_all_tags", "key": "your API key", "id": request id, (optional) "data": { "project": "project id" } } Response: { "method": "delete_keywords_all_tags", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://" } } Page 42 of 72 Web CEO – SEO API Reference Internal Links Optimization Tool: get_interlinks_link_text Use this command to get the list of link texts of your site’s internal links. Request: { "method": "get_interlinks_link_text", "key": "your API key", "id": request id, (optional) "data": { "project": "project id", "order": "text" | "links" | "pw" | "blinks" | "nflinks" | "swlinks", (optional)* (if not specified, default value is "pw") "order_direction": "asc" | "desc", (optional) (if not specified, default value is "desc") "page_number": number of page of a report (300 link texts per page) (if not specified, default value is 1) } } Response: { "method": "get_interlinks_link_text", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain", "scanned_date": "YYYY-MM-DD", "page_number": number of page of a report (300 link texts per page), "data": [ { "link_text": "link text", "links_total": total number of links, "text_juice": text juice, "links_to_blocked_pages": number of links to pages that are blocked with robots.txt or NoIndex tag, "links_nofollow": number of links with nofollow attribute, "links_sitewide": number of sitewide links, "links": [ { "link_from": "link with the given link text", "page_authority": authority of a page where the link is published }] },... ] } } Page 43 of 72 Web CEO – SEO API Reference Backlink Quality Check Tool: get_competitor_metrics Use this command to get the summarized backlink data for a site and its competitors. Request: { "method": "get_competitor_metrics", "key": "your API key", "id": request id, (optional) "data": { "project": "project id" "history_depth": number of scans (optional) (value should be integer, ≥2) } } Response: { "method": "get_competitor_metrics", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://", "scanned_date": "YYYY-MM-DD", "data": [ { "domain": "domain name", "pagerank": Google PageRank of a home page, "total": total number of backlinks found, "total_history": the list of values of the total number of backlinks found during previous scans, (only when the "history_depth" value is valid) "domains": number of linking domains found, "domains_history": the list of values of the number of linking domains found during previous cans, (only when the "history_depth" value is valid) "pages": number of linking pages found, "pages_history": the list of values of the number of linking pages found during previous cans, (only when the "history_depth" value is valid) ".gov": number of backlinks from .gov domains, ".gov_history": the list of values of the number of backlinks from .gov domains found during previous cans, (only when the "history_depth" value is valid) ".edu": number of backlinks from .edu domains, ".edu_history": the list of values of the number of backlinks from .edu domains found during previous cans, (only when the "history_depth" value is valid) "nofollow": number of backlinks with ‘nofollow’ attribute, "sitewide": number of sitewide backlinks },… ] } } Page 44 of 72 Web CEO – SEO API Reference get_linking_pages Use this command to get the detailed data on external pages linking to your site. Request: { "method": "get_linking_pages", "key": "your API key", "id": request id, (optional) "data": { "project": "project id" } } Response: { "method": "get_linking_pages", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://", "scanned_date": "YYYY-MM-DD", "data": [ { "page_url": "linking page URL", "link_target_page": "target page URL", "link_text": "link text", "link_type": "text | redirect | frame | form", "link_nofollow": false | true, "link_sitewide": false | true, "link_status": "Lost | Nofollow | Toxic (manually assigned) | Toxic | OK | OK (manually assigned) | Suspected toxic", (status of link toxicity) "is_new": false | true, "page_title": "title of a linking page", "page_size": size of a linking page in bytes, "page_ilinks": number of internal links on a linking page, "page_elinks": number of external links on a linking page, "page_pagerank": Google PageRank of a linking page, "home_page_pagerank": Google PR of linking domain’s home page, "alexa_rank": Alexa Traffic Rank of a linking domain, "dmoz_categories": "category1/subcategory1\ncategory2/subcategory2", "from_domain": number of backlinks from the same domain, "from_subnet": number of backlinks from the same subnet, "ip": IP address of a linking page, "last_crawled": "YYYY-MM-DD" (date of last crawl) },… ] } } Page 45 of 72 Web CEO – SEO API Reference get_competitor_backlinks Use this command to get the list of pages linking to your competition and your site. Request: { "method": "get_competitor_backlinks", "key": "your API key", "id": request id, (optional) "data": { "project": "project id" } } Response: { "method": "get_competitor_backlinks", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://", "scanned_date": "YYYY-MM-DD", (date of scan) "data": [ { "url_from": "linking page URL", "pagerank": Google PageRank, "domains_to": ["domain1", "domain2", …] (competitor domains, including your domain, to which the page is linking to), },… ] } } Page 46 of 72 Web CEO – SEO API Reference get_competitors Use this command to get the list of competitors configured in the Backlink Quality Check or the Competitor Backlink Spy tool. Request: { "method": "get_competitors", "key": "your API key", "id": request id, (optional) "data": { "project": "project id", "tool": "backlink_quality_check" | "competitor_backlink_spy" } } Response: { "method": "get_competitors", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://", "tool": "backlink_quality_check" | "competitor_backlink_spy", "competitors": { "checked": ["competitor_domain_1", "competitor_domain_1", …], "unchecked": ["competitor_domain_a", "competitor_domain_b", …] } } } Page 47 of 72 Web CEO – SEO API Reference set_competitors Use this command to add, check or uncheck the competitors in the settings of the Backlink Quality Check or the Competitor Backlink Spy tool. Request: { "method": "set_competitors", "key": "your API key", "id": request id, (optional) "data": { "project": "project id", "tool": "backlink_quality_check" | "competitor_backlink_spy", "competitors": { "checked": ["competitor_domain_1", "competitor_domain_1", …], (all competitors specified in this parameter will be checked in the settings window of the tools) "unchecked": ["competitor_domain_a", "competitor_domain_b", …] (all competitors specified in this parameter will be unchecked if they are available in the settings window of the tools or will be added as unchecked if they are not found) } } } Response: { "method": "set_competitors", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://", "tool": "backlink_quality_check" | "competitor_backlink_spy", "competitors": { "checked": ["competitor_domain_1", "competitor_domain_1", …], "unchecked": ["competitor_domain_a", "competitor_domain_b", …] } } } Page 48 of 72 Web CEO – SEO API Reference Site Map Generator: submit_sitemap Use this command to submit your sitemap to Google, Bing, and Yahoo. Request: { "method": "submit_sitemap", "key": "your API key", "id": request id, (optional) "data": { "project": "project id", "sitemap_url": "URL of sitemap location" } } Response: { "method": "submit_sitemap", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain", "sitemap_url": "URL of sitemap location" } } Page 49 of 72 Web CEO – SEO API Reference Technical Audit and SEO Analysis: get_site_audit_data Use this command to get the scanning results for technical and SEO issues. Request: { "method": "get_site_audit_data", "key": "your API key", "id": request id, (optional) "data": { "project": "project id", "pages_filter": ['/', '/help.html'] (page filters) (optional) } } Response: { "method": "get_site_audit_data", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "broken_anchors": total number of broken anchors, "broken_links": total number of broken links, "d_scan": "YYYY-MM-DD", (date of scanning) "scanned_pages": number of scanned pages, "general_errors": total number of detected general optimization issues, "optimizer_errors": total number of detected keyword optimization issues, "summary": { #scanning results for factors related to the whole site# "factor1": {"status": "OK|Problem"}, "factor2": {"status": "OK|Problem"}, … }, "pages": [ { "url": "complete page URL", "page_unavailable": empty or 1 (page that was added for keyword optimization scanning is not available), "keywords": { #if present, scanning results of checking for keyword optimization# "keyword1”: { If present, scanning results for factors: "kw_body", "kw_body_persent", "kw_description", "kw_h", "kw_img_alt", "kw_title", "kw_url", "kw_url_one" # "factor1": {"status": "OK|Problem"}, Page 50 of 72 Web CEO – SEO API Reference "factor2": {"status": "OK|Problem"}, … }, ... }, "general": { #if present, scanning results for factors related to a page# "description", "description_length", "description_uniq", "h1", "h1_presence", "links_count", "redirect", "title", "title_length", "title_uniq", "url_ansi", "url_query" # "factor1": {"status": "OK|Problem"}, "factor2": {"status": "OK|Problem"}, … }, "elinks": [ #if present, external broken links# { "line": line number where a broken link was found, "status": HTTP error code, "url": "complete URL" }, ... ], "ilinks": [ #if present, internal broken links# { "line": line number where a broken link was found, "status": HTTP error code, "url": "complete URL" },... ], "pictures": [ #if present, broken image links# { "line": line number where a broken link was found, "status": HTTP error code, "url": "complete URL" },... ], "anchors": [ #if present, broken anchors# { "line": line number where a broken link was found, "status": HTTP error code, "url": "complete URL" },... ] } ] } } *For the status messages and texts of the SEO Analysis Tool Appendix A. Page 51 of 72 Web CEO – SEO API Reference get_site_audit_keywords Use this command to get the list of keywords configured for the Landing Page SEO analysis in the SEO Analysis tool. Request: { "method": "get_site_audit_keywords", "key": "your API key", "id": request id, (optional) "data": { "project": "project id" } } Response: { "method": "get_site_audit_keywords", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://", "urls": [ { "url": "url", "title": "title", "keywords": ["keyword1", "keyword2", …] } ] } } Page 52 of 72 Web CEO – SEO API Reference add_site_audit_keywords Use this command to add keywords to the list of keywords configured for the Landing Page SEO analysis in the SEO Analysis tool. Request: { "method": "add_site_audit_keywords", "key": "your API key", "id": request id, (optional) "data": { "project": "project id", "urls": [ { "url": "url", "title": "title", (optional) "keywords": ["keyword1", "keyword2", …] } ] } } Response: { "method": "add_site_audit_keywords", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://" } } Page 53 of 72 Web CEO – SEO API Reference del_site_audit_keywords Use this command to remove keywords from the list of keywords configured for the Landing Page SEO analysis in the SEO Analysis tool. Request: { "method": "del_site_audit_keywords", "key": "your API key", "id": request id, (optional) "data": { "project": "project id", "urls": [ { "url": "url", "keywords": ["keyword1", "keyword2", …] } ] } } Response: { "method": "del_site_audit_keywords", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "domain": "project domain without http://" } } Page 54 of 72 Web CEO – SEO API Reference Social Engagement get_social_metrics Use this command to get social metrics found by the Social Engagement Tool. Request: { "method": "get_social_metrics", "key": "your API key", "data": { "project": "project id" } } Response: { "method": "get_social_metrics", "result": absent | 0 | error code, "errormsg": absent | "error message" "data": { "project": project id, "domain": "project domain", "metrics": [{ "page": url, "changes": number of changes, "fb_likes": number of Facebook likes, "fb_shares": number of Facebook shares, "fb_comments": number of Facebook comments, "g_plus_ones": number of Google+ “plus ones”, "tweets": number of tweets }, ... ] } } Page 55 of 72 Web CEO – SEO API Reference Web Buzz Tool: get_buzz_counts Use this command to get the number of posts found by the Web Buzz tool. Request: { "method": "get_buzz_counts", "key": "your API key", "id": request id, (optional) "data": { "project": "project id" } } Response: { "method": "get_buzz_counts", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "total": total number of posts, "unread": number of unread posts, "favorites": number of favorite posts } } Page 56 of 72 Web CEO – SEO API Reference get_buzz_keywords Use this command to get the list of keywords configured in the Web Buzz tool. Request: { "method": "get_buzz_keywords", "key": "your API key", "id": request id, (optional) "data": { "project": "project id" } } Response: { "method": "get_buzz_keywords", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "keywords": ["keyword_1", "keyword_2", ...] } } Page 57 of 72 Web CEO – SEO API Reference add_buzz_keywords Use this command to add keywords to the list of keywords configured in the Web Buzz tool. Request: { "method": "add_buzz_keywords", "key": "your API key", "id": request id, (optional) "data": { "project": "project id", "keywords": ["keyword_1", "keyword_2", ...] } } Response: { "method": "add_buzz_keywords", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id" } } Page 58 of 72 Web CEO – SEO API Reference del_buzz_keywords Use this command to remove keywords from the list of keywords configured in the Web Buzz tool. Request: { "method": "del_buzz_keywords", "key": "your API key", "id": request id, (optional) "data": { "project": "project id", "keywords": ["keyword_1", "keyword_2", ...] } } Response: { "method": "del_buzz_keywords", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id" } } Page 59 of 72 Web CEO – SEO API Reference SEO Checklist: get_todo_stages Use this command to get the details on the status of the SEO Checklist stages. Request: { "method": "get_todo_stages", "key": "your API key", "id": request id, (optional) "data": { "project": "project id" } } Response: { "method": "get_todo_stages", "result": absent | 0 | error code, "errormsg": absent | "error message", "id": request id, (optional) "data": { "project": "project id", "todolist": [ { "name": "name of the To Do List stage", "tasks_all": total number of tasks in the stage, "tasks_done": number of completed tasks, "percent_done": 0-100, "date_completed": -|"YYYY-MM-DD" } ] } } Page 60 of 72 Web CEO – SEO API Reference Appendix A. Technical Audit status messages, texts of warnings and recommendations Factor ID Factor name broken_links Broken Links ilinks Internal links Status Status “OK” Texts No broken internal links were found on the scanned pages. Status “Problem”: elinks External links Warning, sg. %(count)s broken internal link was found on your site. Warning, pl. %(count)s broken internal links were found on your site. Recommendation Replace the broken internal links with valid ones, because broken links reduce your site quality and may negatively impact your site visitors' experience. Warning (second level), sg. This broken internal link was found % (count)s time: Warning (second level), pl. This broken internal link was found % (count)s times: Status “OK” No broken external links were found on the scanned pages. Status “Problem”: pictures Image links Warning, sg. %(count)s broken external link was found on your site. Warning, pl. %(count)s broken external links were found on your site. Recommendation Replace the broken external links with valid ones, because broken links reduce your site quality and may negatively impact your site visitors' experience. Warning (second level), sg. This broken external link was found % (count)s time: Warning (second level), pl. This broken external link was found % (count)s times: Status “OK” No broken image links were found on the scanned pages. Status “Problem”: Page 61 of 72 Warning, sg. %(count)s broken image link was found on your site. Warning, pl. %(count)s broken image links were found on your site. Recommendation Replace the broken image links with valid ones, because broken images reduce your site quality and may negatively impact your site visitors' experience. Warning (second level), sg. This broken image link was found %(count)s time: Warning (second level), pl. This broken image link was found %(count)s times: Web CEO – SEO API Reference Factor ID Factor name broken_links Broken Links anchors Anchors Status Status “OK” Texts No broken anchors were found on the scanned pages. Status “Problem”: general General optimization title TITLE tag presence Warning, sg. %(count)s broken anchor was found on your site. Warning, pl. %(count)s broken anchors were found on your site. Recommendation Replace the broken anchors with valid ones, because broken anchors negatively impact your site visitors' experience. Warning (second level), sg. This broken anchor was found %(count)s time: Warning (second level), pl. This broken anchor was found %(count)s times: Status “OK” The TITLE tag was found on all scanned pages of your site. Status “Problem”: title_uniq Duplicate TITLE tags Warning, sg. %(count)s page of your site has no TITLE tag. Warning, pl. %(count)s pages of your site have no TITLE tag. Recommendation Make sure that the TITLE tag is present on all pages of your site, because it increases the overall relevancy of your site for SEs and results in more click throughs. Warning (second level), sg. n/a Warning (second level), pl. n/a Status “OK” No duplicate TITLE tags were found on the scanned pages of your site. Status “Problem”: Page 62 of 72 Warning, sg. %(count)s page of your site has duplicate TITLE tag. Warning, pl. %(count)s pages of your site have duplicate TITLE tags. Recommendation Use unique and descriptive TITLE tags across all pages of your site, because duplicate Titles may cause problems with site indexing and rankings. As an option, you may leave the duplicate TITLE tags intact but use a "canonical" attribute on the noncanonical pages to let the search engines know which one is the preferred page. Warning (second level), sg. %(count)s page with duplicate TITLE tag: % (tag_text)s Warning (second level), pl. %(count)s pages with duplicate TITLE tag: %(tag_text)s Web CEO – SEO API Reference Factor ID Factor name general General optimization title_length TITLE tag length Status Status “OK” Texts The TITLE tag length on the scanned pages is OK. Status “Problem”: description Description tag presence Warning, sg. %(count)s TITLE tag exceeds the recommended length (70 characters). Warning, pl. %(count)s TITLE tags exceed the recommended length (70 characters). Recommendation Shorten your TITLE tag to 70 characters, because longer titles will be cut off on the search results pages. Warning (second level), sg. n/a Warning (second level), pl. n/a Status “OK” The Description tag was found on all scanned pages. Status “Problem”: description_uniq Duplicate Description tags Warning, sg. %(count)s page of your site has no Description tag. Warning, pl. %(count)s pages of your site have no Description tag. Recommendation Make sure that the Description tag is present across all pages of your site, because SEs use them as snippets on the search results pages. Warning (second level), sg. n/a Warning (second level), pl. n/a Status “OK” No duplicate Description tags were found on the scanned pages. Status “Problem”: Page 63 of 72 Warning, sg. %(count)s page of your site has duplicate Description tag. Warning, pl. %(count)s pages of your site have duplicate Description tags. Recommendation Use unique and descriptive Description tags across all pages of your site, because SEs use them as snippets on the search results pages. As an option, you may leave the duplicate Description tags intact but use a "canonical" attribute on the non-canonical pages to let the search engines know which one is the preferred page. Warning (second level), sg. %(count)s page with duplicate Description tag: %(tag_text)s Warning (second level), pl. %(count)s pages with duplicate Description tag: %(tag_text)s Web CEO – SEO API Reference Factor ID Factor name Status general General optimization description_lengt h Description tag length Status “OK” Texts The Description tag length on the scanned pages is OK. Status “Problem”: sitemap XML sitemap presence Warning, sg. %(count)s Description tag exceeds the recommended length (160 characters). Warning, pl. %(count)s Description tags exceed the recommended length (160 characters). Recommendation Shorten your Description tag to 160 characters, because longer Descriptions will be cut off on the search results pages. Warning (second level), sg. n/a Warning (second level), pl. n/a Status “OK” The XML Sitemap file was found on your site. Status “Problem”: robots Page 64 of 72 Robots.txt presence Warning, sg. The XML Sitemap file was not found on your site. Warning, pl. The XML Sitemap file was not found on your site. Recommendation Create the XML Sitemap and upload it to the root directory of your web server, because it helps SEs to crawl the site more intelligently. Warning (second level), sg. n/a Warning (second level), pl. n/a Status “OK” The Robots.txt file was found on your site. Status “Problem”: Warning, sg. The Robots.txt file was not found on your site. Warning, pl. The Robots.txt file was not found on your site. Recommendation Create the Robots.txt file and upload it to the root directory of your web server, with its help you can exclude content from the crawling process of search engine bots. Warning (second level), sg. n/a Warning (second level), pl. n/a Web CEO – SEO API Reference Factor ID Factor name general General optimization links_count Number of outgoing links on a page url_query Page URL structure Status Status “OK” Texts The number of outgoing links on your site pages is OK. Status “Problem”: Warning, sg. %(count)s page of your site contains an excessive number of outgoing links (more than 50). Warning, pl. %(count)s pages of your site contain an excessive number of outgoing links (more than 50). Recommendation Reduce the number of outgoing links, because excessive use of outgoing links may negatively impact your page's PR and rankings. Warning (second level), sg. n/a Warning (second level), pl. n/a Status “OK” The page URL structure of the scanned pages is OK. Status “Problem”: url_ansi Valid characters in a page URL Warning, sg. %(count)s page URL contains an excessive number of dynamic parameters. Warning, pl. %(count)s page URLs contain an excessive number of dynamic parameters. Recommendation Rewrite the page's URL to avoid excessive number of dynamic parameters (more than 3) and make your URLs crawlable and SEfriendly. Warning (second level), sg. n/a Warning (second level), pl. n/a Status “OK” All URLs of your site pages contain valid characters. Status “Problem”: Page 65 of 72 Warning, sg. %(count)s page URL contains invalid characters. Warning, pl. %(count)s page URLs contain invalid characters. Recommendation Rewrite the page's URL to make it crawlable and SE-friendly. Use the following characters: a-z A-Z 0-9 . _ ~ : \ / ? # [ ] @ ! $ &'()*+,;= Warning (second level), sg. n/a Warning (second level), pl. n/a Web CEO – SEO API Reference Factor ID Factor name general General optimization h1_presence H1 heading presence Status Status “OK” Texts The H1 heading was found on all scanned pages of your site. Status “Problem”: h1 redirect Page 66 of 72 Number of H1 headings on a page 302 Redirect and META Refresh presence Warning, sg. %(count)s page of your site has no H1 heading. Warning, pl. %(count)s pages of your site have no H1 heading. Recommendation Add a keyword-rich H1 heading, because some search engines still consider the contents of this heading to be important. Warning (second level), sg. n/a Warning (second level), pl. n/a Status “OK” The number of H1 headings on the scanned pages is OK. Status “Problem”: Warning, sg. %(count)s page contains an excessive number of H1 headings. Warning, pl. %(count)s pages contain an excessive number of H1 headings. Recommendation Leave only one H1 that you consider the most important and change the rest to H2, H3, etc., because SEs may penalize excessive H1 headings as a spam technique. Warning (second level), sg. n/a Warning (second level), pl. n/a Status “OK” Neither 302 Redirects nor META Refresh was found on your site pages. Status “Problem”: Warning, sg. %(count)s page contains 302 Redirect / META Refresh. Warning, pl. %(count)s pages contain 302 Redirects / META Refresh tags. Recommendation Change 302 Redirect / META Refresh to 301 Redirects, because 302 Redirects and META Refresh are not SEO-friendly and pass no link juice. Warning (second level), sg. n/a Warning (second level), pl. n/a Web CEO – SEO API Reference Factor ID Factor name Status on_page Keyword optimization page_unavailabl e Availability of site pages Status “OK” Texts All pages specified in the settings were found and analyzed. Status “Problem”: kw_title kw_h Page 67 of 72 Keyword presence in the TITLE tag Keyword presence in headings (H1-H6) Warning, sg. %(count)s page unavailable (Not found, Forbidden, etc.) Warning, pl. %(count)s pages unavailable (Not found, Forbidden, etc.) Recommendation It is critical that your site pages are available 24/7, otherwise you will lose visitors and opportunities. Warning (second level), sg. n/a Warning (second level), pl. n/a Status “OK” All targeted keywords were found in the TITLE tag on all analyzed pages. Status “Problem”: Warning, sg. %(count)s page is missing keywords in the TITLE tag. Warning, pl. %(count)s pages are missing keywords in the TITLE tags. Recommendation Add targeted keywords to the TITLE tags of your pages to make your pages more relevant to SEs. Warning (second level), sg. %(count)s keyword was not found in the TITLE tag Warning (second level), pl. %(count)s keywords were not found in the TITLE tag Status “OK” All targeted keywords were found in the H1H6 headings of all analyzed pages. Status “Problem”: Warning, sg. %(count)s page is missing keywords in the H1-H6 headings. Warning, pl. %(count)s pages are missing keywords in the H1-H6 headings. Recommendation Add targeted keywords to the H1-H6 headings to make your pages more relevant to SEs. Warning (second level), sg. %(count)s keyword was not found in the H1-H6 headings Warning (second level), pl. %(count)s keywords were not found in the H1-H6 headings Web CEO – SEO API Reference Factor ID Factor name Status on_page Keyword optimization kw_body Keyword presence in Body kw_body_persen t Keyword stuffing on a page Status “OK” Texts All targeted keywords were found in the Body area of the analyzed pages. Status “Problem”: Warning, sg. %(count)s page is missing keywords in the Body area. Warning, pl. %(count)s pages are missing keywords in the Body area. Recommendation Add targeted keywords to the Body area to make your pages more relevant to SEs. Warning (second level), sg. %(count)s keyword was not found in the Body area Warning (second level), pl. %(count)s keywords were not found in the Body area Status “OK” No keyword stuffing was detected in the Body area of the analyzed pages. Status “Problem”: kw_url Page 68 of 72 Keyword presence in the page URL Warning, sg. %(count)s page with keyword stuffing in the Body area was detected. Warning, pl. %(count)s pages with keyword stuffing in the Body area were detected. Recommendation Remove frequently used keywords from your pages' Body to avoid SEs spam penalties. Warning (second level), sg. %(count)s keyword is excessively used in the Body area Warning (second level), pl. %(count)s keywords are excessively used in the Body area Status “OK” All targeted keywords were found in the URLs of the analyzed pages. Status “Problem”: Warning, sg. %(count)s page is missing keywords in the page URL. Warning, pl. %(count)s pages are missing keywords in the page URLs. Recommendation Change the page's URL to one with targeted keywords, because this is one of the most important SEO parameters. Warning (second level), sg. %(count)s keyword was not found in the URL Warning (second level), pl. %(count)s keywords were not found in the URL Web CEO – SEO API Reference Factor ID Factor name on_page Keyword optimization kw_url_one Keyword stuffing in the page URL Status Status “OK” Texts No keyword stuffing was detected in the URLs of the analyzed pages. Status “Problem”: kw_description kw_img_alt Page 69 of 72 Keyword presence in the Description tag Keyword presence in ALT attributes of images Warning, sg. %(count)s page with keyword stuffing in the page URL was detected. Warning, pl. %(count)s pages with keyword stuffing in the page URL were detected. Recommendation Remove excessively used keywords from the page URL to avoid SEs spam penalties. Warning (second level), sg. %(count)s keyword is excessively used in the page URL Warning (second level), pl. %(count)s keywords are excessively used in the page URL Status “OK” All targeted keywords were found in the Description tag of the analyzed pages. Status “Problem”: Warning, sg. %(count)s page is missing keywords in the Description tag. Warning, pl. %(count)s pages are missing keywords in the Description tags. Recommendation Add targeted keywords to the Description tag to make it more relevant to SEs. Warning (second level), sg. %(count)s keyword was not found in the Description tag Warning (second level), pl. %(count)s keywords were not found in the Description tag Status “OK” All targeted keywords were found in the ALT attributes of images of the targeted pages. Status “Problem”: Warning, sg. %(count)s page is missing keywords in the ALT attributes of the images. Warning, pl. %(count)s pages are missing keywords in the ALT attributes of the images. Recommendation Add targeted keywords to the ALT attributes of the images to make them relevant for image search. Warning (second level), sg. %(count)s keyword was not found in the image ALT attributes Warning (second level), pl. %(count)s keywords were not found in the image ALT attributes Web CEO – SEO API Reference Examples of a JSON request to Web CEO’s API. A sample piece of source code in several programming languages to make a call to Web CEO’s API that returns a list of projects of a Web CEO’s account. PHP <?php $command = array("key" => "YOUR_API_KEY", "method" => "get_projects"); $ch = curl_init("https://online.webceo.com/api/"); curl_setopt($ch, CURLOPT_CUSTOMREQUEST, "POST"); curl_setopt($ch, CURLOPT_POSTFIELDS, "json=".urlencode(json_encode($command))); curl_setopt($ch, CURLOPT_RETURNTRANSFER, true); $result = curl_exec($ch); $json_result = json_decode($result, True)[0]; var_dump($json_result); ?> Page 70 of 72 Web CEO – SEO API Reference Python # Example in Python 2.7 that prints a list of projects added to a Web CEO's account: import urllib import urllib2 import json # API command to get the list of projects added to a user's account in Web CEO command = {"key": "YOUR_API_KEY", "method": "get_projects"} # generate body of a POST request opener = urllib2.build_opener(urllib2.HTTPHandler) request = urllib2.Request("https://online.webceo.com/api/", data=urllib.urlencode({'json': json.dumps(command)})) # request data response = opener.open(request) # parse JSON response projects = json.loads(response.read())[0]['data'] # print list of projects for project in projects: print project['domain'] Page 71 of 72 Web CEO – SEO API Reference Java import org.json.JSONObject; import java.io.IOException; import java.io.BufferedReader; import java.io.InputStreamReader; import java.io.OutputStreamWriter; import java.net.URL; import java.net.URLConnection; public class WebCEOCOnlineApiTest { public static void main(String[] args) throws IOException { JSONObject json = new JSONObject(); json.put("method", "get_projects"); json.put("key", "YOUR_API_KEY"); URL url = new URL("https://online.webceo.com/api/"); URLConnection connection = url.openConnection(); connection.setDoOutput(true); // send data OutputStreamWriter out = new OutputStreamWriter(connection.getOutputStream()); out.write("json=" + json.toString()); out.close(); // read response StringBuilder responseSB = new StringBuilder(); BufferedReader br = new BufferedReader(new InputStreamReader(connection.getInputStream())); String line; while ( (line = br.readLine()) != null) { responseSB.append(line); } br.close(); // responseSB now contains response System.out.println(responseSB.toString()); } } Page 72 of 72 Web CEO – SEO API Reference