AfiniaLabel.com Case Study: Coffee Company

A Complete Line of In-House, On-Demand Color Label Printers & Finishers
Case Study: Coffee Company
We have a large variety of flavors, and are adding new products every month.
Outsourcing label printing was beginning to be a burden. In addition to managing
the purchasing and inventory of different labels for all of our flavors, there were
set up fees, shortages and delays. We couldn’t ship orders without labels, which
led to lost revenue and lost opportunities. The Afinia L801 Color Label Printer
simplified that process. Now we print what we need, just in time for shipment.
Printing our labels on demand has not only reduced cost by streamlining our
processes, it has allowed us to avoid costly waste. In our business, we need to
take advantage of seasonal sales opportunities and quickly bring products to
market. In the past, this meant we would have to throw away rolls of labels
because they were obsolete. With the L801 Color Label Printer, we can change
the content of our labels quickly and easily.
Contact us at [email protected]
or by phone at 888-215-3966
AfiniaLabel.com
A Complete Line of In-House, On-Demand Color Label Printers & Finishers
Case Study: Coffee Company
The Situation
Return on Investment
Savings of about 20-45%, when compared to outsourced labels at lower
quantities, equating to about $2,000 per month. The L801 paid for
itself in about 5 months. The cost of the label (media and ink) is less
than 7 cents each, regardless of the quantity printed. This operating
cost was much lower than other systems they evaluated.
A coffee roaster/retailer needed the ability
to produce batches of labels for several
seasonal blends of its flagship brand, but also needed to
private label coffees offered through distribution. In order to
meet these requirements, the coffee roaster needed to
purchase a digital label printer.
Before Memjet
3-4 day label printing turnaround.
After Memjet
Labels can be ready in minutes.
Solution Requirements
Eliminate printed-label inventory
Print 4,000 - 5,000 full-color labels per day, on demand
Save at least a 20% (as compared to the cost of outsourced labels)
Before Memjet
Were unable to release new coffee
varieties and roasts as frequently
as their competition.
After Memjet
The Solution
The Memjet-powered Afinia Label L801 Color Label Printer with
rewinder. The quality of their in-house-printed labels is better
than the outsourced product, with brighter, more accurate
colors, and increased legibility.
The Afinia Label L801 prints up to 240,
4”x6” labels/minute, which is 20-times
more productive than other printers.
The roaster easily prints enough labels to
match their daily production schedule in
about 40 minutes (including setup and
label stock changes).
For more information:
Afinia L801 Color Label Printer
AfiniaLabel.com | 888.215.3966
They can quickly test-market new
flavors at an incredibly low cost.
Before Memjet
Lost private labeling opportunities
such as special events, seasonal
promotions, and holiday sales.
After Memjet
Can quickly provide special
promotional packaging and
private labeling.
Before Memjet
Wasted money by buying more
labels than needed and throwing
them out, when obsolete.
After Memjet
Able to print the exact number of
labels needed, eliminating waste.