Media Release Friday June 12, 2015 Paradise - Coca

Media Release
Friday June 12, 2015
Paradise Beverages renews sponsorship of PGA Fiji International
From its brewery in Suva, Fiji, Paradise Beverages today renewed its sponsorship as the
official beer and spirits sponsor of Fiji’s biggest sporting event, the PGA Fiji International
2015, which takes place from 15-18 October.
The agreement will see Vonu Pure Lager as the tournament’s official beer, with the awardwinning Fiji Rum Company range named as the event’s official spirits range.
Said Paradise Beverages (Fiji) Ltd General Manager Tony Scanlan, “The Fiji International is an
internationally-renowned tournament that showcases Fiji and its products to the world.
Through Vonu, our premium Fijian beer, and our internationally acclaimed Fiji Rum Company
range, we are delighted to continue our support for the event for a second year running.”
Said Matt Porm, Head of Commercial for the Fiji International, “We are certainly excited to
have Paradise Beverages back on board as an official partner. The Fiji International provides a
unique platform for companies in Fiji to promote their products to the over 300 million
viewers of golf worldwide through our TV Broadcast distribution.
“We welcome Paradise Beverages back to our family of sponsors and look forward to working
more with them in the very near future.”
The agreement will see Paradise Beverages supply beer for all the Fiji International functions
including the Official Tournament Welcome Dinner, the Fiji International Cut Party as well as
all the event’s corporate hospitality areas.
Paradise Beverages’ Fiji Rum Company range recently received international recognition, with
the Rum Liqueur winning a gold medal at the 2014 Wines & Spirits wholesalers of America
Competition and the 8YO Rum Liqueur and 8YO White Rum taking gold and silver respectively
in the recent San Francisco International Spirits Competition.
Paradise Beverages (Fiji) Limited is the latest in a string of partners to support the Fijian
Government’s drive to increase golf tourism through the Fiji International including the
Intercontinental Golf & Spa Resort, Natadola and Natadola Bay Championship Golf Course.
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For further information on Paradise Beverages (Fiji) Ltd or Coca-Cola Amatil, please contact
Nicki Drinkwater, Industry Associations and Public Relations Manager, Alcohol & Coffee on
+61 (0) 451 944 434 or [email protected].
ABOUT PARADISE BEVERAGES
Among the region’s largest employers, Paradise Beverages employs around 300 staff across
Fiji and Samoa across four sites, including its Suva Brewery.
A leading local manufacturer, its range includes Fiji Bitter, Fiji Gold (Fiji’s number one selling
beer), Vonu Pure Lager and Fiji Premium, as well as a range of Ready To Drink (RTD) products
including Bounty Rum and Cola, and the Tribe range. Its distillery in Lautoka is home to Fiji’s
much-loved Bounty, as well as Fiji Rum, Vodka, Gin and Whiskey. Purchased by Coca-Cola
Amatil in 2012, Paradise Beverages also imports and sells Corona, Carlsberg, Rekorderlig and
Pressman’s Cider.
Further information is available from www.paradisebeverages.com.
ABOUT THE FIJI INTERNATIONAL
The Fiji International will be played at Natadola Bay Championship Golf Course from October
15th – 18th 2015.
Boasting a million dollar prize purse, the tournament signalled Fiji’s official arrival onto the
golfing world stage with the Fijian Government, Fiji Tourism and Fiji’s number one golf
ambassador, Vijay Singh, all making a push to put their country on the lucrative world golfing
map.
As the newest tournament on the PGA Tour of Australasia and OneAsia tours, the inaugural
Fiji International was a resounding success.
Around 120 players from 16 different countries came together at the spectacular Natadola
Bay Championship Golf Course to take on the challenging layout, designed by local hero Vijay
Singh, to compete in the regions first ever internationally broadcast tournament.
Other players in the field included three time Major Champion Nick Price, Fiji’s Dinesh Chand,
India’s highest ranked and world top-100 player Anirban Lahiri, China’s top ranked players
Liang Wenchong and Wu Ashun, and two of Australia’s most successful and respected golfers
Craig Parry and Peter O’Malley.
Hitting the very first tee shot of the Fiji International, Steven Jeffress went on to make history
by sinking the last putt of the tournament as he birdied the 18th hole to claim the title by
four shots from fellow Australian Jake Higginbottom.
Further information is available on www.fijiinternational.com
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