Lo_Imperdonable_Factsheet

Lo Imperdonable (The Unforgiveable) REASONS TO ACT NOW 1
RomanRc Thriller This is a tale of revenge and love. A-­‐list stars Ana Brenda and Ivan Sanchez’s chemistry is undeniable. 2
AdaptaRon of a Hit La Men'ra made waves in 1999, and won 4 Premios TV y Novelas awards that year. 3
ExoRc LocaRons A journey through “Huasteca,” one of the most biodiverse regions of Mexico 5 Lo Imperdonable (The Unforgiveable) Synopsis: Alejandro travels to the jungle where his half-­‐brother MarRn was desperately trying to become rich by mining gold in order to saRsfy the ulRmatum of the woman he wanted to marry. The woman betrayed him, and when he struck gold two weeks later, he went insane and commiked suicide before his brother arrived. Filled with grief, Alejandro travels back to the city to get revenge. His plan is to marry her and then make her life a living hell. But...the only clue Alejandro has as to her idenRty is a medallion engraved with “V Prado Castelo.” When he comes across two women with names that “match,” he has to make the right choice. He proceeds with his plan with one hitch…Can revenge turn into love? CAST: Ivan Sanchez Ana Brenda Contreras GreIel Valdez SebasKan Zurita PRODUCER: Salvador Mejia AIR DATE: Q2 End of May TIME: 9PM CROSS-­‐PLATFORM MARKETING OPPORTUNITIES ON-­‐AIR INTEGRATIONS PRIME SPOTLIGHTS BLENDED VIGNETTES PREMIERE/FINALE SPONSORSHIPS •  CLOSED CAPTION SPONSORSHIP •  ELITE SEAT MOVIE STUDIO OPPORTUNITY • 
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MEDIA PLAN including: Cross-­‐
plajorm display and pre-­‐roll in relevant secRons SPONSORSHIP OF SPECIAL SECTIONS including: •  ALTERNATIVE FINALE •  WRAP UP SHOW. W/
ACTORS •  BEST MOMENTS •  SCENE OF THE DAY •  MAKING OF •  CASTING INTERVIEWS •  BEHIND THE SCENES SOCIAL • 
BRANDING OPPORTUNITIES include: • 
VIDEO/GRAPHIC TEASERS ON SOCIAL PLATFORMS • 
SOCIAL FAN INTEGRATIONS • 
SOCIAL BONUS CONTENT • 
TWITTER AMPLIFY / RIGHTS REQUIRED ACTIVATION •  BRANDING OPPORTUNITIES include: •  FINALE/PREMIERE VIEWING PARTY •  GIRLS NIGHT OUT EXPERIENCE FOR 21+ •  SWEEPSTAKES WIN A DATE WITH YOUR NOVELA STAR •  NOVELA MUSEUM TRUCK 6