press release here

Natalie McDonald named 2015 HBA Luminary Award Winner
May 2015, New York, NY​
—​
Healthcare Businesswomen’s Association, ​
an organization whose
mission is to further the advancement and impact of women in the healthcare industry
worldwide, announced that it will recognize Create NYC Founder and President Natalie
McDonald as a 2015 Luminary Award Winner.
The HBA was founded in 1977 ​
to fulfill “the need for women in healthcare to come together to
exchange industry and career information and resources”​
and currently boasts more than 7,000
​
members globally. ​
The not-for-profit fulfills its mission through networking forums, educational
​
programs, and recognition of outstanding women. The Luminary Award is presented by HBA to
women who are innovative and make significant contributions to the healthcare industry by
continually evolving to meet the needs of the ever-changing marketplace. This and other awards
will be presented at HBA’s annual ​
Woman of the Year​
Event in May of 2015.
Healthcare Businesswomen’s Association Names Natalie McDonald 2015 Luminary Award
Winner
In addition to the HBA Luminary Award, McDonald has also received the “2015 Woman of the
Year” award from ​
Enterprising Women​
magazine and was named by pharmaceutical industry
publication ​
PM360 ​
as an​
“Innovator in Pharmaceutical Marketing.” Her company Create NYC was
​
recently chosen for ​
PharmaVOICE ​
magazine’s 2015 April “Innovator” issue.
"I'm honored to be named a Luminary at HBA's ​
2015 Woman of the Year Even​
t," said McDonald.
"Women effectively lead Create NYC to successes at every level each day, and we are reminded of
the important value they bring to our industry. As collaborators and communicators, women
seek to maximize connection points and minimize differences, which we believe is one of the
most important keys to our success. I thank the HBA for recognizing women in our industry."
By providing on-demand and flat-fee services, McDonald’s Create NYC healthcare firm seeks to
increase efficiency in the creative marketing process. Leveraging her background selling,
marketing, and advertising in leadership roles for some of the world’s largest brands, including
Lipitor and Nexium, she has created a company that innovates by delivering projects to clients
with increased speed and accuracy. An experienced staff and top-notch creatives, assembled in a
virtual “Creator Hub,” form the core innovation of the model and bring projects to market within
expedited timelines.
About Create NYC
Create NYC is an on-demand model healthcare advertising agency focused on providing
post-launch brands with unparalleled efficiency of time and budget. Create NYC currently
supports a range of pharmaceutical companies including Pfizer, AstraZeneca, Boehringer
Ingelheim, Allergan, and Sanofi. In 2014, at Pfizer alone, Create NYC supported more than 30
brands as sole agency to a brand, AOR partner agency to a brand, or agency partner to a portfolio
of brands. In less than 5 years, Create NYC has achieved annual sales exceeding $10 million.
Create NYC is headquartered in New York, NY, with the account staff often embedded at their
clients to promote seamless partnership and support. The creative engine that drives Create NYC
can be found working from various locations around the globe. To learn more about Create NYC,
visit ​
www.createnyc.com ​
or contact Natalie McDonald, Founder and President, at
[email protected]