Ishita Anand - Crowdfunding: Deep Impact India

Crowdfunding:
An opportunity for NGOs
and Social Initiatives
Crowdfunding
Distrupting Philanthropy as we know it...
VS
Traditional Fundraising
Community Crowdfunding
Online Fundraising for NGOs
- The Opportunity
In 2012
70%
30 years
Donors were
New donors
and were
or younger
12 Million
Internet Transactors are
30 years or younger
Expected to grow to
38 Million
by 2015
The Fundraising for NGOs is increasingly moving towards engaging
the 38 Million pool of internet transactors and tapping into them for
focussed initiatives and projects.
Resources : Bain & Company : India Philanthropy Report 2012, Final Report on Non Profit Institutions in India - A Profile
and Satellite Accounts in the framework of System of National Accounts, Rebirth of E-commerce in India - Ernst & Young
Great! What’s stopping us?
Lack of a central
technology platform
Scattered
Call to Actions
Gaps in Online
Fundraising for
NGOs
Low Supporter to
Donor Conversion
and Retention
No Impact
Communication
Disconnected
Campaigning &
Outreach
Lack of
Re-engagement &
Community
So... Crowdfunding?
For Social Organisations, It is important to build an ecosystem around the
initiatives that it is undertaking. Crowdfunding is a tool that not only allows
the organisation to raise funds from the masses but also create their own
community of supporters
Crowdfunding
=
Financial
+
Marketing Tool
1
Raise Funds for
targetted Intiatives
FIN
MA
RKE
AN
2
TIN
G
CI
AL
Create a
Community
So where are we with
Crowdfunding for Social Causes?
So where are we with
Crowdfunding for Social Causes?
There is still a
long way to go...
So where are we with
Crowdfunding for Social Causes?
There is still a
long way to go...
The Ecosystem is building
gradually.
We have only scratched the
surface as far as the potential is
concerned.
A Few Case Studies from
campaigns on BitGiving
Stop Acid Attacks
Magic Bus India - Going the
Crowdfunding way...
Campaigns that found their crowd!
< Happy Hands Foundation
< Conservation Wildlands
Magic Bus India - Going the
Crowdfunding way...
The Community coming
together to raise funds!
The Impact approach
< Encouraging NE
< Protsahan
The Community coming
together - beyond the campaign
< Swechha
Thank you!