Emotient Analytics Product Brief

Emotient Analytics Product Brief
Upload Videos. Compare Results. Pick Winners.
Emotient Analytics provides on-demand
measurement of attention, emotional
engagement, sentiment and emotions. It analyzes
videos of customers as they experience your
marketing, products or retail location. Simply
upload your videos to the Emotient Analytics
website (via your browser or our API), and
promptly get back data analytics, available as
interactive charts or downloadable as data files.
Direct Emotion Measurement from Pre-Conscious Facial Expressions
Emotient Analytics derives emotions from facial micro-expressions, which people display in as
little as 1/25 of a second (a single video frame), before the customer has time to mask them.
This direct emotional input informs valuable consumer insights that lead to better marketing
and business decisions.
A Simple, Accurate and Scalable Approach
Based on Emotient’s technology hosted in the cloud, Emotient Analytics is easy to use, delivers
high-accurate results, and elastically scales to handle as many videos as needed.
SIMPLE
The sign up process is
quick, and you don't need
a credit card for our free
trial. Just drag and drop
your video files and press
a button to have them
uploaded and analyzed.
April 2015
ACCURATE
Our accuracy, at 95% in
real-world conditions, is
comparable to
professionally-trained
“face readers”, and you
get the results more
quickly.
EA-BRF-001
SCALES
You can analyze hundreds
of faces in a single video
and numerous videos
simultaneously from our
scalable cloud platform.
Copyright 2015 Emotient Inc.
Emotient Analytics Product Brief
Solutions for a Variety of Markets
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Advertising/Marketing –
Predict performance of
ads and content.
Media/Entertainment –
Understand how
consumers connect with
your programming.
Consumer Goods – Test
product sentiment.
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Retail – Uncover insights
about your in-store
experience.
Sales Effectiveness –
Assess sales presentations
and improve selling skills.
Healthcare – Detect pain,
certain medical conditions
and well-being.
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Legal – Dive deeper into
depositions and
testimony.
Academic Research –
Overlay emotional
measurement onto your
studies.
Education – Evaluate inclass and online
engagement.
Key Emotient Analytics Features
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Detection
Seven common emotional states analyzed on a per-frame basis (Joy, Surprise, Sadness, Fear,
Anger, Disgust and Contempt).
Facial data – Action Units plus facial position and orientation to camera in 3 dimensions.
KPIs – measure Attention, Engagement, and Sentiment (positive, negative or neutral).
Demographic factors detected - gender, age group, ethnicity.
Audience response – hundreds of faces analyzed at once (if each face is at least 48 x 48 pixels),
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Outputs
Interactive graphical reports with summary and per-second analysis.
Ability to group videos and get aggregate results.
One-click gender filtering of reports.
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Raw frame-by-frame data downloadable in CSV format for deeper analysis.
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Performance
Accuracy that matches professional facial coding experts.
Easy drag and drop video upload.
Quick video processing.
Scalable web service with API for easy integration.
April 2015
EA-BRF-001
Copyright 2015 Emotient Inc.