Presentation - IFA 2015 Global Press Conference

PHILIPS TVs: THE HEART OF MODERN LIVING ROOMS
IFA Global Press Conference, Malta, April 24th 2015
1
OUR KEY DIFFERENTIATORS
The Unique Ambilight
technology
European Premium
Craftsmanship
Awarded
Picture Quality
Powerful Sound
Solutions
Smart TV – all* powered
by AndroidTM
* except 5300 series
WE ARE BRINGING ANDROID™ TO OUR TVS FOR THE SECOND YEAR
80% of our 2015 TVs
are powered by Android
Lollipop
The all new Philips Ambilight TV –
powered by Android gives the TV
experience a new dimension.
It combines the power of the rich
content from the Google Play store and
Smart TV Alliance App portal, giving you
an experience beyond the ordinary.
Android gives you a faster, richer and a
more personal TV experience.
THE SECOND GENERATION OF PHILIPS SMART TVS POWERED BY ANDROIDTM
Integrated broadcast and VOD experience
• 90 percent of Philips Smart TVs
powered by Android TV are connected
to the internet via the home network
• Video on demand services compete
traditional broadcast services
in UK 50 percent of TV owners use VoD
(end of 2013, Statista), in Germany 30
percent use VoD in early 2015
(Goldmedia)
• Android TVs allow for an integrated TV
experience featuring broadcast and
VoD streaming
THE SECOND GENERATION OF PHILIPS SMART TVS POWERED BY ANDROIDTM
Rich and easy to use connectivity
TVs serve as central entertainment hub
Philips TVs powered by Android TV offer
versatile, easy to use connectivity
featuring Google Cast, DLNA, Wi-fi, HDMI,
USB amongst others
Which of the following devices do you use in combination with and/or connect to your Flat Screen TV?
37%
44%
Gaming device
Laptop / PC
8%
Dongle /
streaming devices
17%
21%
Tablet
Smart phone
39%
39%
47%
Camera
Sound systems
Data storage
devices
THE SECOND GENERATION OF PHILIPS SMART TVS POWERED BY ANDROIDTM
Powerful gaming machine
Gaming from TV will be more popular
with the new streaming and
downloadable game services provided
within the Smart TVs.
Philips Smart TVs powered by Android
offer access to cloud gaming and Android
games, e.g. from EA and Gameloft
Which of the following devices do you use in combination with and/or connect to your Flat Screen TV?
37%
44%
Gaming device
Laptop / PC
8%
Dongle /
streaming devices
17%
21%
Tablet
Smart phone
39%
39%
47%
Camera
Sound systems
Data storage
devices
WHAT’S NEW IN 2015?
Cloud gaming with 200+ titles*
Downloadable games from:
PRESENTING THE NEW PHILIPS TVS – POWERED BY ANDROID TV™
38 TVs powered by Android TV in the 1st half 2015, and more to come in the 2nd half
5500
6400
6500
6510
6520
7100
7120
7600
PRESENTING THE NEW PHILIPS TVS – OUR LATEST UHD ADDITIONS
17 UHD TVs in the 1st half 2015, and more to come in the 2nd half
6400
7100
7120
7600
OUR CAMPAIGNS – LIGHTWAVES 2.0 – BEYOND THE ORDINARY
OUR CAMPAIGNS – SENSATION THE LEGACY