Today`s Students / Tomorrow`s Opportunities

Today’s Students / Tomorrow’s Opportunities April 16, 2015 • 1-­‐3 p.m. • UGA Special Collections Libraries 1. Center for Undergraduate Research Opportunities (CURO) scholars AdPR students designed and carried out research projects directed by AdPR faculty. The projects included examining students' awareness and attitudes toward campus food waste and sustainability, the effects of Twitter content on motivation to exercise, the effectiveness of counseling and psychiatric services in improving students' mental health, female students' attitudes toward anti-­‐binge drinking campaigns, and television content viewing by cord-­‐cutters and cord-­‐nevers. Students received the CURO research assistantship and presented their projects at the 2015 CURO Research Symposium in March. 2. Grady Mobile News Lab Students in the Grady Mobile News Lab will feature their work as content curators for a CNN project and their work as mobile media producers for The Atlanta Journal-­‐Constitution's social media wall. Sponsored by the Cox Institute for Journalism Innovation, Management and Leadership, the Mobile News Lab has 16 students this semester producing news content using mobile tools and experimenting with innovative ways to distribute news on mobile devices. The students are working with an emerging array of tools for mobile journalists such as ScribbleLive, Videolicious and Storehouse. 3. Grady Sports Media • A broadcast of a Clarke Central High School sports event—complete with play-­‐by-­‐play, sideline reports and graphic displays—produced by students in our "Sports Broadcast and Production" course. • A collection of Athens Banner-­‐Herald sports front pages featuring student work from "Multiplatform Storytelling for Sports" and "Sports Enterprise Reporting and Writing." • Online content including infographics, social media, video and written features that students in "Sports Media Relations" produced while working with UGA Sports Communications at the 2014 NCAA tennis championships. 4. Health and Medical Journalism • The Med School Project -­‐-­‐ HMJ students spent four years documenting the launch and maturation of the new medical school campus in Athens, generating more than 80 print stories and short videos and four 30-­‐minute TV documentaries broadcast by WUGA. • LabTV -­‐-­‐ In Fall 2014, HMJ students won 6 of 21 prizes in the Lab TV Tribeca Video Awards competition. They produced video profiles of young investigators working in UGA labs supported by the National Institutes of Health. • Georgia Health News -­‐-­‐ HMJ students have published hundreds of stories in Georgia Health News, an independent news organization devoted to covering health care in our state. These stories also run in newspapers and on TV news sites throughout the state. 5. NMI and Athens Banner-­‐Herald present NewsKit A team of NMI students has collaborated with industry professionals to bring interactive storytelling to the Athens Banner Herald. Working together, they've produced a richer news experience—with a focus on interactive data visualization—that engages the audience in new ways. Finally, taking what they've learned from creating these stories, they've created NewsKit, an open-­‐source best practices guide for news organizations around the county looking to create similar projects. 6. Oculus Rift Virtual Reality Project The Oculus Field Trip uses state-­‐of-­‐the-­‐art virtual reality (the Oculus Rift Development Kit 2) to transport students to places they never would have imagined—like the moon!—to learn hands-­‐on about a wide range of topics, all from the seat of their chair. Combining revolutionary immersive technology, sound pedagogy, and gamification, the Oculus Field Trip literally opens new worlds for students and educators. 7. Oconee Unearthed This project explores the use of drones for monitoring conservation easements between the Oconee River Land Trust (ORLT) and large landowners. Conservation easements reduce taxes for the landowner, but limit the use of the land in order to conserve it. The bird’s eye view from a drone offers an efficient way to monitor compliance over large areas, and over areas with dense vegetation that are difficult to reach otherwise. Drone footage also may have promotional and educational value. The Oconee Unearthed team is also developing a mobile app that explains the proper use of drones, and that may ultimately become a Drone Certification Guide. 8. PHD Media/Grady AdPR learning partnership The Grady Creative Collective team was developed through a learning partnership with PHD Worldwide in New York City. Select students spent the past six months doing a deep dive into understanding Millennials’ retail habits. After researching Millennials, the team developed insights, which they presented to brand teams in fashion, beauty and footwear categories. 9. Photojournalism Workshops Every semester, Grady College takes students from the Visual Journalism emphasis out into the state to practice their craft. Working with professionals from around the country, they dive deeply into rural communities and events, searching for the stories that need to be told. Tying classroom instruction together with experiential learning and professional mentorship accelerates the learning process and opens their eyes to a new way of communicating. 10. PRSSA Bateman Case Study Competition Five select students represented the Drewry Chapter of PRSSA in the national Bateman competition. The project asked teams to increase local awareness of the problem of affordable housing. The UGA team partnered with the Athens chapter of Habitat for Humanity to educate UGA students and Athenians about “Rebuilding the American Dream.” Their campaign included building a small “house” on Tate Plaza to educate students about Athens housing conditions. 11. Turner Entertainment Networks Interactive Partnership This project gave students the opportunity to work with the Interactive/Advertising team at TEN in Fall 2015. Students created interactive projects for existing TEN properties. For the television show “Falling Skies,” students developed an interactive map helping audiences visualize the geography of the television show over the first four seasons. For the television show “Deal with It,” students came up with a design for a mobile application that would allow viewers to imitate the style of pranks from the show.