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Scott Meyer CEO Cybersecurity: Eliminating Digital Blind Spots About Me • Chief Executive Officer, Co-Founder • President and CEO • VP & General Manager, NYTimes.com • VP & General Manager, B2C Ghostery Works With All These Businesses To Speed Up, Clean Up and Lock Down Retail Travel Financial Services CPG Publishers Technology 4 Problem Areas Businesses Are Asking Us For Help On SECURITY PERFORMANCE P R I VA C Y GOVERNANCE 40+ Million Consumers Use Ghostery to Control How They Are Tracked Online So Businesses Asked For Help To Get The Same Transparency & Control On Their Sites Our Response? We Took a Look Under the Hood of These Websites With Ghostery MCM They Found Out What’s Really Happening Behind The Scenes On Their Websites and Apps Marketing Technologies Are Exploding at Twice the Rate of eCommerce and Online Advertising Source: eMarketer 48% 42% % Growth eCommerce (sales) % Growth Online Advertising (spend) 100% % Growth deployed Marketing and Analytics Technologies on their website Digital Blind Spots Are Caused By Out of Control Marketing Technologies Real World Examples – Imagine This Happened? Imagine if at 30 of every 1,000 checkouts, the Point-of-Sale terminal flashed back at customer: “This Transaction May Not Be Secure” Would you allow this to happen in your store? Why is online any different? Real World Examples – Imagine This Happened? If customers had the option of: • Waiting on long lines at your store • Shopping with a direct competitor who has the same amount of traffic but has prepared for this Which one would they choose? Why is online any different? Real World Examples – Imagine This Happened? How can Data Leakage affect your business? Imagine a customer about to complete an in-store purchase and then THIS happens. Would you allow this to happen in your store? Why is online any different? Real World Examples – Imagine This Happened? How can Data Leakage affect your business? Imagine a customer about to complete an in-store purchase and then THIS happens. Would you allow this to happen in your store? Why is online any different? Out Of Control Marketing Technology Damages Your Customers’ Digital Experience Drop in Conversions CyberSecurity Risks Poor customer experience Brand Equity Risks Increased MTTR (triage) Lost Revenue Pain Points • Slow website response time across a number of IHG’s domains • Unable to identify the source of this slow response time • Needed to regain control of marketing technology vendors to understand how they were impacting IHG's digital ROI Results • IHG was able to perform an audit of all tags and determine which department was responsible • Identified and solved 3 issues affecting digital ROI: Slow Vendors, Redundant Vendors, and Blacklisted Vendors • Established company-wide common metrics articulating where digital vendors are causing problems “IHG views marketing cloud management as an important function within the technology group to assess the vendors across our properties, monitor their performance and ensure that we are delivering the best customer experience to our clients.” Security Gaps Hurt Your Conversion Rate Blind spots in your site security expose your business to issues that directly impact the customer experience, hurting your company’s revenues and profits: Security Threats: Man-In-The-Middle Attacks User Experience Issues: Mixed Content Warnings Poor SEO: Decline in Google Rankings Security Blind Spots – Protect Your Site Against “Man In The Middle” Attacks “ “Our 2013 study showed that the issue of non-secure scripts on secure pages exposed millions of web users to the stealing of cookies and the injection of malicious javascript. This study goes many steps further due to the depth of the real-user data from the 20+ million member GhostRank community to illustrate that the prevalence of non-secure scripts is even higher on the most popular websites.” — Nick Nikiforakis Assistant Professor of Computer Science, Stony Brook University and co-author of “A Dangerous Mix: LargeScale Analysis of Mixed Content Websites” Hard Data on The Cost of Security Warnings 1,500+ US web users were exposed to various browser security warnings across IE, Chrome and Firefox. 57% of them ended the purchase process due to a Mixed Content Warning The top 100 US retailers lost $310 million/year in eCommerce transactions as a result of just this one security issue Source: Ponemon Institute “Economic Impact of Mixed Content Warnings on Consumer Behavior,” April 2015 Conversion-Killing Security Warnings Pop Up All the Time Diagnosing These Security Gaps Is Complex This is What it Looks Like Behind The Scenes With the Problem Identified, It’s Time To Take Action Identifying the Right Internal Leader/Technical Partner is the Key Technical Leader/Partner Who Supports eCommerce and/or Digital Marketing wrestles with: • Security • Performance • Governance • Privacy Looking to reduce the pain of… • Long resolution times • Lost revenues • Increased costs • Security Risks • Negative brand perception • Bad customer experience THANK YOU! Come see us, www.ghostery.com We have your data already, looking forward to having a conversation with you, and I’m here rest of the conference. [email protected] @scottmeyer @ghostery