SUCCESS STORY PBS Stations Increase Subscriptions and
Transcription
SUCCESS STORY PBS Stations Increase Subscriptions and
SUCCESS STORY PBS Stations Increase Subscriptions and Donations Online "With Kintera’s tools, KPBS has engaged members with online campaigns that are entertaining and powerful, including online raffles and auctions. The difference web-based communication has made in our membership numbers and fundraising is enormous." – Deanna Mackey, Associate GM Marketing, Education and New Media KPBS, San Diego Planning for the Future KPBS-San Diego As independent and commercial-free entities, public radio stations rely heavily on the involvement of donors and volunteers. Across the country, these publicly supported organizations are facing changes in the donor environment. They also are finding it increasingly difficult to reach current and potential donors through traditional communications. Using Kintera’s email and eNewsletter modules, KPBS has supported two main weekly newsletters, FY Eye and Frequenc-e, as well as a number of fundraising events and campaigns. Kintera’s technology also enabled KPBS to launch online communities for its members, which engage visitors through auctions, raffles, events and quiz games. Public Broadcasting | KPBS - KERA The goals of KPBS in San Diego and KERA in North Texas are much the same: offer educational, informative and entertaining programming that provides value and enrichment to their respective local communities. Most importantly, the two PBS stations share a vision for the future of public broadcasting, and the increasing importance of online grassroots marketing tools to grow their membership and support base. For the past few years, KPBS and KERA have seen significant growth in online newsletter subscriptions since deploying Kintera’s email and eNewsletter solutions. Volunteer fundraisers using Kintera’s Friends Asking Friends® fundraising service have helped to raise funds for the stations by using personalized websites unified with email to encourage donations from friends and family. To learn more about Kintera’s award-winning services for nonprofits contact us at: 858.795.3000 or [email protected] 9605 Scranton Road, Suite 200 San Diego, California 92121 www.kintera.com SUCCESS STORY| PBS Stations Con’t. These online efforts have produced many benefits for KPBS: • • • • Since 2002, KPBS email newsletter subscribers increased 75 percent from 5,900 to over 10,000. The KPBS unsubscribe rate declined 34 percent since 2002. KPBS sent 747,125 emails in 2004, an increase of 187 percent over 2003. The open rates for emails to KPBS members have maintained a steady 30 percent over the past four years. KERA-North Texas “With Kintera’s tools, KERA has significantly increased the size of the audience we reach with our eNewsletter,” says Patricia Lyons, vice president of development. “Kintera has also provided an effective revenue-generating tool through online sales of tickets. We’re quite optimistic about opportunities for growth in this area.” Kintera has helped KERA not only with online membership support, but also with communication and fundraising campaigns for more than three years. KERA has been able to engage their membership base with a number of entertaining online campaigns to increase membership and donations. About Kintera, Inc. Kintera® Inc. (NASDAQ: KNTA) provides an online solution to help nonprofit organizations deliver The Giving Experience™ to donors – including giving convenience, financial transparency, feedback about the social impact of their gifts, and a sense of belonging and appreciation. Kintera recently launched The Giving Communities™ interactive website at www.kintera.org where consumers can connect with thousands of causes and organizations, and purchase the CharityGift™ card to give a unique gift that also supports worthy organizations with a donation to charity. More than 15,000 accounts in the nonprofit, government and corporate sectors use Kintera’s “software as a service” innovations, including the Friends Asking Friends® fundraising program and Kintera Sphere™, an enterprise-grade software system that provides customer relationship management (CRM), a web content management system (CMS), eMarketing and directed giving applications. For more information about Kintera’s software and services, visit www.kintera.com. Results for KERA include: • The number of KERA email newsletter subscribers increased 32 percent from 29,100 to more than 38,300 weekly subscribers from 2003 to 2004. • Since 2003, KERA members have helped to raise thousands of dollars for KERA using Friends Asking Friends. • Improvements in email methods and newsletter design yielded a 63 percent reduction in the newsletter unsubscribe rate from 2003 to 2004. • In 2004, KERA sent 660,765 emails as compared to 236,157 emails in 2004, an increase of 180 percent. Achieving Success By building unique campaigns to gain new members and by building strong and lasting affinity with all members, these KPBS affiliates have guaranteed themselves future success in their fundraising and membership endeavors. To learn more about Kintera’s award-winning services for nonprofits contact us at: 858.795.3000 or [email protected] 9605 Scranton Road, Suite 200 San Diego, California 92121 www.kintera.com