JEFF NICHOLAS BECK

JEFF NICHOLAS BECK
MARKETING MANAGEMENT / BRAND MANAGEMENT / MARCOM MANAGEMENT
“Expanding reach and promoting brands through traditional and digital advertising channels.”
Highly trained professional in conceptualizing and implementing unique
marketing strategies to competitively position companies for maximum
market expansion.
Particularly effective in building marketing buzz using viral marketing and
advertising techniques on pre-existing social networks.
Capable of forging and negotiating strategic partnerships as well as effectively
branding and differentiating to attract new sales opportunities.
Highly attuned to current trends and products in the technology, gaming, and
entertainment industries.
VALUE OFFERED
Viral Marketing & Advertising
Strategic Marketing Techniques
Social Networking Potential (SNP)
Product Marketing
Mobile Marketing
CRM Integration
Team Building / Training
Brand Vision / Awareness
Avid Techie & Gamer
“Jeff is a natural marketing manager skilled in both the important creative component and also the essential management
of the marketing campaign.” – Dr. Sean Jasso, School of Business Administration, UCR
EDUCATION
B.S.B.A. in Marketing – UNIVERSITY OF CALIFORNIA, RIVERSIDE – 2011
Relevant Coursework: Advertisement, Marketing Research, Consumer Behavior, Electronic Commerce
Recipient: Community Service Work Study Award – Janet Goeske Foundation, UCR Grant
TECHNICAL PROFICIENCIES
Social Networking: Facebook, Twitter, YouTube, WordPress, LinkedIn, Google+, Yahoo! Pulse, Skype
Productivity: Microsoft Office (Word, Excel, and PowerPoint), Windows, Google
Gaming Platforms: Xbox 360, PS3, Playstation, Wii, PSN, Xbox Live
SELECT ACHIEVEMENTS
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Created successful viral marketing campaign for the movie, “The Mine,” from Fall 2009 to Summer 2010, using
viral marketing, viral advertising, and marketing techniques.
Identified individuals with high SNP and devised appealing viral messages to those segments using social
networks (Facebook, Twitter, and YouTube).
Originated creative layout and strategic language for a management professor’s well-received business plan for
a regional health care client, and was recognized for performance in other real-world consulting opportunities.
PROFESSIONAL EXPERIENCE & HIGHLIGHTS
“Jeff was recognized as a highly motivated, efficient, creative, and self-driven problem solver. He will be a positive addition to
any organization.” – Kent Koepsell, VP Sales Manager, Lawyers Title (LandAmerica Financial Group, Inc.)
Overview: Tapped for roles of increasing responsibility involving project management, strategic planning, and inperson and online team building, training, and supervision in time-sensitive, fast-paced settings.
Commercial Title Officer Assistant – LANDAMERICA TITLE COMPANY, SAN BERNARDINO, CA – 2006 to 2008
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Welcomed back to LandAmerica to take on client-facing role that required constant communication with
customers and the County Recording office to expedite the recording process.
2930 Balfore St. • Riverside, CA 92506 • 951.288.0310 • [email protected] • www.jeffnbeck.com
JEFF NICHOLAS BECK, PAGE 2
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Reduced man hours and costs by implementing and becoming certified to perform online recording.
Closed $65 million, high-liability commercial real estate deal, fostering a strong relationship and working closely
with the client to build a shopping mall in Palm Springs over the course of a year.
Searching Supervisor – TICOR TITLE COMPANY, SAN BERNARDINO, CA – 2005 to 2006
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Approached by Ticor to establish their examining and searching department from the ground up, successfully
developing new rules, layout, framework, and a six-person team within nine months.
Improved production time by reorganizing process, and collaborated with senior management to implement new
searching guidelines and procedures.
Assistant Search / Exam Supervisor – LANDAMERICA TITLE COMPANY, SAN BERNARDINO, CA – 2003 to 2005
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Led 120 employees in providing title companies with the plant’s resources to post properties and use title system
to record documents.
Promoted to leadership position within six months of employment, with oversight for time cards, production
reports, and minimizing turnaround time for reports.
PROFESSIONAL MEMBERSHIPS
PromaxBDA – 2011 to Present
Southern California American Marketing Association (SoCal AMA) – 2009 to Present
International Game Developers Association (IGDA) – 2010 to Present
VOLUNTEERISM / COMMUNITY SUPPORT
Habitat for Humanity International – 2011 to Present
The Gluck Fellows Program of the Arts – UNIVERSITY OF CALIFORNIA, RIVERSIDE – Jul. to Sept. 2009
ADDITIONAL PERFORMANCE ACCOLADES
“While completing his business degree, he was among the very best students in our program.”
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“Jeff is highly intelligent, remarkably focused, and determined to succeed. His grades reflect his self-discipline and alacrity.”
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“He evinces a maturity far beyond his years that is manifested in an admirable sense of proportion and rare self-knowledge.”
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“Jeff is a good person – a leader among his peers whose integrity of character is supported by a genuine code of ethics.”
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“I have constantly been impressed with Jeff’s ability to take on challenges that may be out of the normal realm of others.”
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“He has time and time again proven his ability to accept, adapt, capitalize, and thrive in sometimes rapidly changing,
politically challenging, and ever-evolving environments.”
2930 Balfore St. • Riverside, CA 92506 • 951.288.0310 • [email protected] • www.jeffnbeck.com