KidzaBuzz Media Kit

Transcription

KidzaBuzz Media Kit
2015-2016
About KidzaBuzz®
KidzaBuzz® 2015-2016
KidzaBuzz is a truly unique publication first published in 2007 by Bassendean mum of two
Bec Hall. KidzaBuzz is focused on providing WA families with valuable savings and is the
only family discount voucher book exclusive to WA. This will proudly be our ninth edition.
KidzaBuzz offers the traditional handy A5 size
booklet which has over 350 money saving vouchers
divided into 10 sections, offering value to everyone
in the family at businesses across Perth through
to the South West. We’re also really excited to
release KidzaBuzz 2015-2016 as a Mobile App.
This means you’ll be able to reach more families
with fantastic offers; and vouchers will be easier to
redeem than ever before with no hard work at all
for you to do, just greater chances for your business to reach more customers. More
information and instruction about how the digital book functions will be presented to
you personally once you decide to have your business included in issue 9.
KidzaBuzz is published each year in mid-September and all vouchers are valid for
13 months making them redeemable until 31 October the following year. KidzaBuzz
retails at the very affordable price of only $25.00 and represents great value. Many of
the vouchers will save customers more than the price of the book, just one voucher
redemption can make it worth the purchase price. We feel very confident that by
offering the convenience of an app KidzaBuzz sales and activity will greatly increase.
We are proud that our rates have not increased so that we can continue to offer you
a low cost channel to get your business immediately into the hands of your target
audience – WA families.
KidzaBuzz is a very proud supporter of Radio Lollipop, an international
charity for children in hospital. We look forward to another year of association
with this well-established charity that has brought smiles to the faces of
thousands of children in hospitals throughout WA for more than 25 years.
Part proceeds from KidzaBuzz books sold this year will go to supporting this
greatly valued service in providing more games, music and craft activities
for the children.
Advertising
Advertising Availability
Premium positioning is available for full and half page full colour advertising, with a
maximum of 24 pages available. This is a great way to boost the impact of voucher
advertising, which is offered as one colour within the relevant section.
We also offer advertiser’s monthly banner adverts on the KidzaBuzz web site. Limited
to 8 banners, this is a great way to promote exclusive offers and your business.
Target Market
KidzaBuzz targets families with great discounts for babies, toddlers and school age
kids. Plus, the adults can enjoy a special section just for them!
Section Headings
• Aqua Kidz • Fun & Physical • Visit the Animals • Getaways • Lights, Camera, Action
• Happy Birthday to Me! • Toys, Gifts & Services • Dress the Family • Eats & Treats
• For the Grown Ups
Advertising Rates
Inside Front Cover Inside Back Cover Full Page Advert Half Page Advert One Voucher Two Vouchers Three Vouchers
Four Vouchers (Full Page)
$1650
$1650
$1250
$675
$255
$360
$465
$590
Prices include GST. 50% deposit due on booking with balance due on publication.
Pursuant to our Terms.
Advertising Specs
Ad Sizes
FULL PAGE ADVERTS
Bleed Size Trim Size Image Area 158.5 wide x 220mm deep
148.5 wide x 210mm deep
128.5 wide x 190mm deep
Please adhere to these specifications to avoid losing any information in the gutter or off
the page if too close to the trim.
HALF PAGE ADVERTS
Image Area 128.5 wide x 92mm deep
If you have any queries about rates or how to supply your artwork please contact your
KidzaBuzz representative.
Website Rotating Banner Ads
Take advantage of one of our rotating banner ads that will have a direct link to your
website. A banner ad is not only a great way to promote your business but can also be
used to offer special discounts exclusive to KidzaBuzz customers!
BANNER AD STYLE AVAILABLE:
Rotation banners are restricted to 8 only Time of banner rotation is 5 seconds.
Size 200 pixels x 200 pixels
$88 per month inc GST
Artwork
Supplying your Artwork
Advertising pages
• The most preferable formats are Adobe Acrobat PDF, JPEG, TIFF or EPS Images. Must
be 250dpi or higher (lineart must be 600dpi or higher). All colours must be CMYK.
• Full and half page adverts are preferably supplied by the client, however if production
is required a fee of $110 inc GST is applicable. All logos, pictures and text the client
wishes to see in their ad must be supplied correctly as well as any preferred colours,
fonts or styles.
• All text should be checked thoroughly. KidzaBuzz includes two author’s amendments
at no extra charge, additional changes after this will be charged at $22 inc GST per
amendment.
Banner ads
• The most preferable options for supplied banners are .GIF or .JPEG. formats.
Animated .gifs are permitted.
• Banner adverts are preferably supplied by the client, however if production is required
a fee of $66 incl GST is applicable. All logos, pictures and small amount of text the
client wishes to see in their ad must be supplied correctly as well as any preferred
colours, fonts or styles.
Voucher pages
• Vouchers are designed free of charge with business logo and text supplied by the client.
• Logos for the voucher pages are preferred in either spot black eps format (vector file)
or a grayscale tiff or jpeg file no smaller than the size it will appear on the voucher.
However if this is not possible, design will have to make the appropriate changes to
your logo. Artwork supplied in the form of business card or letterhead can not be
enlarged (for clear images), however we can scan and reduce images so please take
care when choosing the media supplied.
• All text should be checked thoroughly. KidzaBuzz includes two author’s amendments
at no extra charge, additional changes after this will be charged at $22 inc GST
Artwork Sample
Butt of Voucher
• Small black logo only (no photos).
• Max of 6 lines or bullet points (40 words).
• Max of 4 lines of contact details. eg. address, ph/fax, email & web address.
Front of Voucher
• Black logo to fit 5mm from top of voucher.
• Max 3 lines of text. Either 2 lines of the detailed offer (20 words) and 1 line of
disclaimer (12 words) or 1 line of offer & 2 lines of disclaimers.
• Max 3 word basic offer.
Butt of Voucher Front of Voucher
Back of Voucher
• Black logo to fit 5mm from top of voucher.
• Max 4 lines of text. Either 4 lines of contact details or 4 lines of shop listings or
opening times. Address details are helpful if the voucher has been detached from
the book already.
Back of Voucher
Terms
KidzaBuzz does not make any specific performance guarantees and reserves the right
to change the specifications at any time. All advertisers will be notified of any changes
with 30 days notice.
Fundraising News
Distribution
KidzaBuzz books are printed and ready for sale in September each year. Thousands
of pre-orders are placed by Government & Corporate organisations who distribute the
books through their own networks. All KidzaBuzz books carry bar codes to help make
inventory management and tracking of sales easier.
Fundraising
Over the past eight issues KidzaBuzz has proven to be a popular fundraiser for
schools, day care centres, playgroups, sporting or social clubs with 25% from the
$25 sale price retained by your group. With a generous 25% return, low price and 13
months of savings, it’s so easy to sell. KidzaBuzz is a fabulous fundraising option.
Individual sellers are also most welcome so if you’re looking for extra cash and you’ve
got family and friends who you know will benefit from a KidzaBuzz book we’d love to
hear from you.
For further information please contact Fundraising Manager Michelle Crofts
on 0418 939 205 or email [email protected]
Enquiries to Bec Hall
Ph 0407 385 075 Fax 9379 9754
Email [email protected]
PO Box 350 Bassendean WA 6934
www.kidzabuzz.com.au
facebook.com/kidzabuzz

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