KidzaBuzz Media Kit
Transcription
KidzaBuzz Media Kit
2015-2016 About KidzaBuzz® KidzaBuzz® 2015-2016 KidzaBuzz is a truly unique publication first published in 2007 by Bassendean mum of two Bec Hall. KidzaBuzz is focused on providing WA families with valuable savings and is the only family discount voucher book exclusive to WA. This will proudly be our ninth edition. KidzaBuzz offers the traditional handy A5 size booklet which has over 350 money saving vouchers divided into 10 sections, offering value to everyone in the family at businesses across Perth through to the South West. We’re also really excited to release KidzaBuzz 2015-2016 as a Mobile App. This means you’ll be able to reach more families with fantastic offers; and vouchers will be easier to redeem than ever before with no hard work at all for you to do, just greater chances for your business to reach more customers. More information and instruction about how the digital book functions will be presented to you personally once you decide to have your business included in issue 9. KidzaBuzz is published each year in mid-September and all vouchers are valid for 13 months making them redeemable until 31 October the following year. KidzaBuzz retails at the very affordable price of only $25.00 and represents great value. Many of the vouchers will save customers more than the price of the book, just one voucher redemption can make it worth the purchase price. We feel very confident that by offering the convenience of an app KidzaBuzz sales and activity will greatly increase. We are proud that our rates have not increased so that we can continue to offer you a low cost channel to get your business immediately into the hands of your target audience – WA families. KidzaBuzz is a very proud supporter of Radio Lollipop, an international charity for children in hospital. We look forward to another year of association with this well-established charity that has brought smiles to the faces of thousands of children in hospitals throughout WA for more than 25 years. Part proceeds from KidzaBuzz books sold this year will go to supporting this greatly valued service in providing more games, music and craft activities for the children. Advertising Advertising Availability Premium positioning is available for full and half page full colour advertising, with a maximum of 24 pages available. This is a great way to boost the impact of voucher advertising, which is offered as one colour within the relevant section. We also offer advertiser’s monthly banner adverts on the KidzaBuzz web site. Limited to 8 banners, this is a great way to promote exclusive offers and your business. Target Market KidzaBuzz targets families with great discounts for babies, toddlers and school age kids. Plus, the adults can enjoy a special section just for them! Section Headings • Aqua Kidz • Fun & Physical • Visit the Animals • Getaways • Lights, Camera, Action • Happy Birthday to Me! • Toys, Gifts & Services • Dress the Family • Eats & Treats • For the Grown Ups Advertising Rates Inside Front Cover Inside Back Cover Full Page Advert Half Page Advert One Voucher Two Vouchers Three Vouchers Four Vouchers (Full Page) $1650 $1650 $1250 $675 $255 $360 $465 $590 Prices include GST. 50% deposit due on booking with balance due on publication. Pursuant to our Terms. Advertising Specs Ad Sizes FULL PAGE ADVERTS Bleed Size Trim Size Image Area 158.5 wide x 220mm deep 148.5 wide x 210mm deep 128.5 wide x 190mm deep Please adhere to these specifications to avoid losing any information in the gutter or off the page if too close to the trim. HALF PAGE ADVERTS Image Area 128.5 wide x 92mm deep If you have any queries about rates or how to supply your artwork please contact your KidzaBuzz representative. Website Rotating Banner Ads Take advantage of one of our rotating banner ads that will have a direct link to your website. A banner ad is not only a great way to promote your business but can also be used to offer special discounts exclusive to KidzaBuzz customers! BANNER AD STYLE AVAILABLE: Rotation banners are restricted to 8 only Time of banner rotation is 5 seconds. Size 200 pixels x 200 pixels $88 per month inc GST Artwork Supplying your Artwork Advertising pages • The most preferable formats are Adobe Acrobat PDF, JPEG, TIFF or EPS Images. Must be 250dpi or higher (lineart must be 600dpi or higher). All colours must be CMYK. • Full and half page adverts are preferably supplied by the client, however if production is required a fee of $110 inc GST is applicable. All logos, pictures and text the client wishes to see in their ad must be supplied correctly as well as any preferred colours, fonts or styles. • All text should be checked thoroughly. KidzaBuzz includes two author’s amendments at no extra charge, additional changes after this will be charged at $22 inc GST per amendment. Banner ads • The most preferable options for supplied banners are .GIF or .JPEG. formats. Animated .gifs are permitted. • Banner adverts are preferably supplied by the client, however if production is required a fee of $66 incl GST is applicable. All logos, pictures and small amount of text the client wishes to see in their ad must be supplied correctly as well as any preferred colours, fonts or styles. Voucher pages • Vouchers are designed free of charge with business logo and text supplied by the client. • Logos for the voucher pages are preferred in either spot black eps format (vector file) or a grayscale tiff or jpeg file no smaller than the size it will appear on the voucher. However if this is not possible, design will have to make the appropriate changes to your logo. Artwork supplied in the form of business card or letterhead can not be enlarged (for clear images), however we can scan and reduce images so please take care when choosing the media supplied. • All text should be checked thoroughly. KidzaBuzz includes two author’s amendments at no extra charge, additional changes after this will be charged at $22 inc GST Artwork Sample Butt of Voucher • Small black logo only (no photos). • Max of 6 lines or bullet points (40 words). • Max of 4 lines of contact details. eg. address, ph/fax, email & web address. Front of Voucher • Black logo to fit 5mm from top of voucher. • Max 3 lines of text. Either 2 lines of the detailed offer (20 words) and 1 line of disclaimer (12 words) or 1 line of offer & 2 lines of disclaimers. • Max 3 word basic offer. Butt of Voucher Front of Voucher Back of Voucher • Black logo to fit 5mm from top of voucher. • Max 4 lines of text. Either 4 lines of contact details or 4 lines of shop listings or opening times. Address details are helpful if the voucher has been detached from the book already. Back of Voucher Terms KidzaBuzz does not make any specific performance guarantees and reserves the right to change the specifications at any time. All advertisers will be notified of any changes with 30 days notice. Fundraising News Distribution KidzaBuzz books are printed and ready for sale in September each year. Thousands of pre-orders are placed by Government & Corporate organisations who distribute the books through their own networks. All KidzaBuzz books carry bar codes to help make inventory management and tracking of sales easier. Fundraising Over the past eight issues KidzaBuzz has proven to be a popular fundraiser for schools, day care centres, playgroups, sporting or social clubs with 25% from the $25 sale price retained by your group. With a generous 25% return, low price and 13 months of savings, it’s so easy to sell. KidzaBuzz is a fabulous fundraising option. Individual sellers are also most welcome so if you’re looking for extra cash and you’ve got family and friends who you know will benefit from a KidzaBuzz book we’d love to hear from you. For further information please contact Fundraising Manager Michelle Crofts on 0418 939 205 or email [email protected] Enquiries to Bec Hall Ph 0407 385 075 Fax 9379 9754 Email [email protected] PO Box 350 Bassendean WA 6934 www.kidzabuzz.com.au facebook.com/kidzabuzz