Sponsor Brochure 2015- v3 copy

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Bark in the Park- is Liberty Humane’s biggest
fundraiser of the year and Hudson County’s premier
pet event! It will be held on Saturday, October 10,
2015 from noon- 5PM. The event begins with a pet
walk around Hoboken and concludes at the Pet Expo
in Steven’s Park where visitors can shop at vendor
tables, meet celebrity guests, and watch a number
of pet-centric shows and demonstrations.
Hamilton BARK! Festival- debuted in 2014, and was
immediately a massive success. This carnival
atmosphere market style festival included food and
beer trucks, over 50 vendors , and carnival-style
games, crafts and activities for children. In the spirit
of bringing inventive and creative adventures to
vibrant downtown Jersey City, we’re adding a Doggie
Field Day in 2015 with hours of on-leash fun for pet
and their delighted owners.
Bayonne BARKS!- Taking our Low-Cost Pet Wellness
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BARK Event Franchise Sponsorship Opportunities
Pre-Event Marketing
Presenting
Sponsors
$15,000
Platinum
Sponsors
$10,000
Gold
Sponsors
$7,500
Silver
Sponsors
$5,000
Logo
x (plus one dedicated
“thank you” post)
Logo
Presenting sponsor
logo placement with
hyperlink on all pages
Logo
x (plus one dedicated
“thank you” post)
Logo
Logo
X (plus one dedicated
“thank you” post)
Logo
Name Listing
Name Listing
Name Listing
Logo with hyperlink
on all pages
Logo with hyperlink
on all pages
Name Listing with
hyperlink on
Sponsor page
Name Listing with
hyperlink on
Sponsor page
Part of walk kick-off
Part of dog agility or
fashion show
Marketing
material inside
Logo
Marketing
material inside
Logo
Business Name
Bronze
Sponsors
$2,500
Underwriters
$250-$1,500
Bark in the Park Registration Incentives*
Logo featured in advertising campaign creative running in online and print ads publications throughout Hudson County (valued at $2,500)
Logo on BIP direct mail registration invitation sent to 11,000 LHS supporters
Logo on BIP Save the Date Cards distributed at commuting hubs and in-shelter
Logo on banners hung for three weeks at two major intersections in Hoboken, Jersey City, and Bayonne
Presence on flyers posted in businesses throughout Hudson County
Featured on the Liberty Humane Society social media, with an aggregate audience of over 20,000
Recognition in e-newsletters with hyperlink sent to 16,000 subscribers
Featured on the Bark in the Park Walker Registration & Fundraising Website
At Event Presence
Dedicated banner placed at main staging area
Logo on all give-away items, such as t-shirts, bandanas, or tote bags
Representative involvement
Logo on commemorative Bark in the Park t-shirts
Opportunity to place collateral in VIP bags (Bark in the Park)
Logo featured on event banner and in program/event schedule
Free parking pass for local garage (Hamilton BARK! and Bark in the Park)
One 10’ x 10’ space to showcase your business
Post-Event
Supply marketing materials to be given to adopters through the event year (June - November)
Ad placements in subsequent e-newsletters
Acknowledgements in post-event press releases
*Registration incentives can be customized for the Presenting Sponsor. Ideas include having a registration event at business, providing incentives for walkers for visiting place of business, etc.
Logo on bag + marketing Logo on bag + marketing
materials inside
materials inside
Logo
Logo
Preferred placement
Preferred placement
Preferred placement
Preferred placement
Preferred placement
plus a table and 2 chairs plus a table and 2 chairs plus a table and 2 chairs plus a table and 2 chairs plus a table and 2 chairs
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Sponsor deadline for the Three Bark Package is June 13, 2015. Sponsor must provide logo by deadline for full benefits. if received after this date, LHS will incorporate logo into materials created after
that point) Sponsor deadline for individual event sponsorship is two weeks prior to event. Vendor deadline is one week before event
Adoption Promotion Sponsorship
Mobile Pet Wellness Underwriting
A great way to introduce your business to new pet owners!
Promote Pet Wellness in Your Community!
Adoption Promotions are marketed through a mix of social
media, e-newsletters, distribution of press releases, and a
paid advertising campaign targeting Hudson County with a
special focus on Hoboken, Jersey City, and Bayonne.
Liberty Humane Society has been hosting Low-Cost Public
Pet Wellness clinics out of it’s facility for years. One of our
most treasured achievements as an organization is not just
the quality of care and sheltering we provide, but the
support we offer to local pet owners, helping to keep pets
happy and healthy in their loving homes.
These tactics give LHS a recipe for success – almost a 50%
increase in adoptions versus typical months AND an
increased level of publicity and buzz. However, LHS also
takes a financial hit as the costs to vaccinate, spay/neuter,
micro-chip, and feed/house each of these animals still
remains an average of $80 per animal.
By sponsoring an adoption promotion, you not only support
our efforts to get the homeless animals in our care placed
their permanent homes, but align yourself with one of the
most beloved organizations serving our Hudson County
community.
Adoption Promotion Sponsor ($2,500) receives:
With your help, we will be able to take this outstanding
service on the road to help your community pet owners who
cannot, for reasons of mobility, transportation, finances or
work conflicts, easily access pet wellness services.
By reaching out in your community you can help people not
only care for their pets, but also help them make informed
decision on spay/neuter, vaccinations, and pet adoptions.
This hands-on approach is what makes LHS so effective and
popular as a local organization.
Mobile Pet Wellness Underwriting ($5,000) helps provide:
Logo placement on all print and online advertisements.
Campaign valued at $1,000.
FREE Rabies and Distemper vaccines, considered primary
preventative care to approximate 250 clients per wellness event
Sponsorship mention in press release and in e-newsletters
(distributed to over 10,000 supporters)
Access to other subsidized preventative care procedures, such as
bordatella vaccination, microchipping, and flea and tick
preventative medications.
Signage in the shelter lobby
Business name included in facebook event page and featured in a
dedicated “thank you” post reaching over 11,000 followers
Opportunity to provide marketing materials to promotion
adopters
Signage opportunity to underwriters at each Mobile Pet Wellness
Event.
Business name included in facebook event page and featured in a
dedicated “thank you” post reaching over 11,000 followers.
Opportunity to provide marketing materials to clinic clients.
SPONSORSHIP
OPPORTUNITIES
Dear Liberty Humane Society Supporter:
2015 has been an exciting year for Liberty Humane Society! So far this
year we’ve opened our new on-campus spay/neuter clinic; re-built our
outdoor dog runs; launched our popular Humane Education program for
children and teens; and built a gorgeous, large dog run in our very own
back yard.
This progress would never have been possible without your continued
support as each year we are challenged to raise at least $400,000 just to
meet the budget required to care for the homeless animals! These donations go towards efforts that are not covered by municipal funding such
as spay/neuter surgeries, vaccinations and medication, behavioral
modification training, progressive tactics to increase adoptions, and the
ability to house and care for thousands of stray and homeless animals
beyond their state-mandated seven-day hold.
By supporting Liberty Humane, you are not only aligning your brand with
a progressive shelter making a difference in your community – you also
become a recognized and valued partner by our dedicated volunteers,
adopters, and community contacts. With over 11,000 facebook fans and
10,000 e-newsletter subscribers, countless adopters, pet wellness
clients, and volunteers, LHS truly has a devoted following.
Within this brochure, we have provided you with several exciting ways to
get involved with Liberty Humane and market your business to our
supporters. Please feel free to contact me at (201) 547-4147 x1005 or
[email protected] if you wish to speak further about partnering
with Liberty Humane Society.
Sincerely,
Jessica Castellano
Development Manager
Liberty Humane is a non-profit 501c3 organization.
Your donation is tax-deductible to the full extent of the law.