Boater Perceptions of Environmental Issues Affecting Lakes in
Transcription
Boater Perceptions of Environmental Issues Affecting Lakes in
JOURNAL OF THE AMERICAN WATER RESOURCES ASSOCIATION AMERICAN WATER RESOURCES ASSOCIATION BOATER PERCEPTIONS OF ENVIRONMENTAL ISSUES AFFECTING LAKES IN NORTHERN WISCONSIN1 Ben Beardmore2 ABSTRACT: Understanding public perceptions of the importance of environmental issues is crucial for gauging support for management activities. I present a novel methodological approach to assess the importance boaters placed on 16 water issues in a lake-rich region of northern Wisconsin. A latent class maximum difference conjoint model was used to examine the relationships between environmental concern and engagement with lake resources. Boaters were grouped to maximize observed heterogeneity in prioritizing issues of concern. Sociodemographic characteristics, recreation specialization, place attachment, and attitudes concerning aquatic stewardship and invasive species management were then used to predict class membership. This modeling approach identified five groups whose perceptions of issues pertaining to lakes are influenced by their interactions with the lake environment. While anglers were most concerned about fishing quality, sightseers identified lakeshore development and loss of natural habitat. Groups also differed in their socio-demographic and attitudinal characteristics. The priorities of each group were substantially different from those of the overall sample. Accounting for differences in stakeholders’ environmental concerns may improve public involvement in water management initiatives by allowing managers to identify common concerns and prioritize important issues among multiple groups. (KEY TERMS: best-worst scaling; latent class analysis; decision support systems; sociology; public participation.) Beardmore, Ben, 2014. Boater Perceptions of Environmental Issues Affecting Lakes in Northern Wisconsin. Journal of the American Water Resources Association (JAWRA) 1-13. DOI: 10.1111/jawr.12265 diversity within and among stakeholders (Hunt et al., 2010). Research into the human dimensions of natural resources has long focused on understanding environmental attitudes and behaviors (Dunlap and Heffernan, 1975; Theodori et al., 1998). Grounded in the theory of planned behavior (Ajzen, 1991), research on human-environmental relationships has attempted to understand how personal values and attitudes lead to environmental behavior or preferences for management strategies. Past research has often focused on identifying relationships between involvement in In democratic societies, natural resource policy depends on successfully gauging public concern for environmental issues (Steelman and Ascher, 1997). Shared goals and perceptions among managers, scientists, and the public are important for successful collaborative ecosystem-based management (Gray and Jordan, 2010), and public values should provide the framework for outreach efforts. Participatory processes, however, often favor a vocal minority of stakeholders, and managers are challenged to ensure that resulting policies and actions reflect public concerns more broadly, while acknowledging 1 Paper No. JAWRA-14-0015-P of the Journal of the American Water Resources Association (JAWRA). Received January 10, 2014; accepted September 8, 2014. © 2014 American Water Resources Association. Discussions are open until six months from print publication. 2 Research Associate, Center for Limnology, University of Wisconsin - Madison, 680 North Park Street, Madison, Wisconsin 53706 (E-Mail: [email protected]). JOURNAL OF THE AMERICAN WATER RESOURCES ASSOCIATION 1 JAWRA BEARDMORE dependence pertains to an individual’s perception of how well a setting serves to achieve their goals given a range of alternatives (Stokols and Schumaker, 1981). Attachment to place has been linked to greater participant concern for environmental quality (Butler and Redfield, 1991; Gabriel and Lancaster, 2004; €nen et al., 2011), with concern for environmenPitka tal quality strongly related to ownership (Stedman and Hammer, 2006; Stedman et al., 2007). Finally, socio-demographic characteristics have also been related to environmental concerns. For example, women have been shown to express stronger values and beliefs concerning the negative consequences of environmental problems (Mohai, 1992; Stern et al., 1993; Stern and Dietz, 1994). Age (Bremner and Park, 2007) and urban vs. rural residency (Kellert, 1996) have also been shown, in some cases but not all, to correlate with environmental concern. Lack of consistent results to support Dunlap and Heffernan’s (1975) hypotheses, and indeed drivers of environmental concern more generally, has fueled significant controversy (Theodori et al., 1998; Eisenhauer et al., 2000), and suggests that the association between outdoor recreation and environmental concern is complex and warrants further study (Van Liere and Noe, 1981; Thapa, 2010). The inconsistencies of past findings may be due, in part, to two contributing factors. First, while past research has identified several contributing factors (mentioned above), these factors have typically not been examined conjointly. In other words, the relative importance of each factor to predict environmental attitudes and preferences has not been examined. Consequently, inconsistent results may stem from unexamined factors in each of the past studies. Second, the traditional approach to test for differences among individuals has depended on segmentation to identify groups based on the factors of interest. A limitation of this approach is that heterogeneity in the dependent variable may not be maximized (Beardmore et al., 2013). This study reexamines some of the hypothesized relationships between activity involvement, place attachment, and environmental attitudes using a novel approach that addresses these limitations to provide new insights into the structure of public concern for environmental issues in the lakerich region of northern Wisconsin. To improve the understanding of the factors influencing the perception of environmental issues, I sampled the heterogeneous boater community in northern Wisconsin. The Northern Highlands Lake District of Wisconsin (NHLD) has many second-home owners for whom lake-based recreation is a primary amenity. This largely rural and forested region is one of the densest lake regions in the world, with over 7,000 lakes covering 13% of the landscape (Buffram outdoor recreation activities and environmental attitudes (Dunlap and Heffernan, 1975; Van Liere and Noe, 1981). For example, past studies examining the drivers of environmental attitudes have related aspects of recreational specialization (Bryan, 1977; Ditton et al., 1992) and place attachment (Geisler et al., 1977; Jorgensen and Stedman, 2006) to environmental stewardship activities (Loftus, 2007) and attitudes (Fedler, 2007; Loftus, 2007). Dunlap and Heffernan (1975) developed three foundational hypotheses concerning the relationship between involvement in outdoor recreation and environmental concern, suggesting that as participation rates increase, so does the strength of one’s concern for the environment. Furthermore, they proposed that recreationists engaging in “appreciative” activities would be more environmentally concerned than those taking part in “consumptive” activities. Finally, Dunlap and Heffernan (1975) hypothesized a positive relationship between the strength of concern for protecting aspects of the environment and the degree to which those aspects are necessary for pursuing such activities. Support for these hypotheses has been mixed (Van Liere and Noe, 1981; Theodori et al., 1998; Thapa, 2010); however, this research has, to date, focused on role of activity type, rather than on degree of activity involvement. Activity involvement reflects the degree of psychological commitment to the activity (Buchanan, 1985), and is often measured as centrality to lifestyle (Kim et al., 1997), which is the degree to which the activity influences other aspects of one’s life. It has been suggested that increased resource dependence among more involved users should lead to greater conservation orientation (Ditton et al., 1992), and indeed, activity involvement has been associated with acceptance of stringent regulations across diverse outdoor recreational activities including recreational fishing (Ditton et al., 1992; Oh et al., 2005; Oh and Ditton, 2006), bird watching (Hvenegaard, 2002), and hiking (Virden and Schreyer, 1988). These findings have suggested that as interest in an activity increases, so does level of environmental concern (Fedler, 2007). Another form of environmental engagement affecting strength of environmental concern is associated with attachment to place. Place attachment concerns the bond between people and spatial settings (Moore and Graefe, 1994), and may include several dimensions depending on the institutional context of the place (Bricker and Kerstetter, 2000; Kyle et al., 2003). Most recreational research focuses on two dimensions that appear to be most generally applicable, namely, place identity and place dependence (Hunt, 2008). Place identity relates to the degree that individuals personally identify with a geographic setting (Jorgensen and Stedman, 2006), while place JAWRA 2 JOURNAL OF THE AMERICAN WATER RESOURCES ASSOCIATION BOATER PERCEPTIONS OF ENVIRONMENTAL ISSUES AFFECTING LAKES METHODS Sampling Frame The sample for this study comprised boaters who were recruited into a yearlong trip diary program at the landings of 136 lakes in Vilas and Oneida Counties (Wisconsin) between Memorial Day weekend and Labor Day, 2011, as a part of a larger survey focusing on invasive species. Of these lakes, 127 were chosen to represent a range of sizes and distances from population centers in the region to ensure the greatest possible diversity of boaters. To ensure ecological representation, these lakes reflected the range of sizes available among publicly accessible lakes in the region. The remaining nine lakes were selected because they were both popular lakes for boating activities and also OF THE AMERICAN WATER RESOURCES ASSOCIATION NORTHERN WISCONSIN known to have populations of an invasive weed, Eurasian water-milfoil Myriophyllum spicatum. Because boating activities were more prevalent on weekends, recruitment was evenly divided between weekdays and weekends to ensure that weekday boaters were represented in the sample. Lakes were also visited at different times of day throughout the study period to ensure all types of boating activities were likely to be encountered (Hicks et al., 1999). For example, anglers were often more active near dawn and dusk, while water skiers preferred the hottest part of the afternoon. All boating groups encountered at the boat landing were approached and the adult owner of the boat was invited to participate in the study. This direct intercept approach worked well on more popular lakes, but many of the lakes in the sample received too little boater traffic for in-person recruitment to be efficient. At these lakes, a census of vehicles in the parking lot was taken and a recruitment brochure was left on each windshield. Survey packages were then mailed to any boaters that returned the attached request. It should be noted, however, that in-person recruitment was considerably more successful than using brochures. While 96% of individuals approached by student interviewers agreed to participate, only 14% of brochures left on windshields were returned. At the end of the boating season, a 14-page follow-up survey, the focus of this study, was mailed out to respondents. The survey protocol followed the tailored design method (Dillman, 2007). Participants received a $5 incentive at the onset of their participation, and each booklet that was returned was also entered into a drawing with a fixed chance of receiving a check for $50. Regular contact was maintained throughout the diary period, and five separate contacts were made regarding the follow-up survey. In all, 1,716 participants (1,500 through direct contact and 216 who returned brochures) were recruited into the study. After accounting for 21 undeliverable surveys, the final response rate for the follow-up survey was 61%, with no significant differences found at this stage between recruitment methods. et al., 2011) and has seen a 4.6-fold increase in population over the last century (Carpenter et al., 2007). This residential development and its attendant boatbased recreational activities, such as recreational fishing and waterskiing, have had a conspicuous impact on lakes in the NHLD (Carpenter et al., 2007) including decreased water quality due to increased runoff (Carpenter et al., 1998) as well as loss of habitat (e.g., coarse woody debris in littoral zones), the introduction of aquatic invasive species (AIS), and increased fishing pressure (Carpenter et al., 2007). While these four issues have been identified by researchers as pressing concerns, public perceptions of issues that affect freshwater systems are much less known, and may differ across individuals. Therefore, the aim of my study was twofold. First, I aimed to address an important management need, namely, to identify issues of concern perceived to be most important by the boating public. Second, I wished to test Dunlap and Heffernan’s (1975) hypotheses concerning the relationship between activity involvement and environmental concern while accounting for other factors. These hypotheses would predict, for example, that boaters engaged in recreational fishing would prioritize issues related to fishing quality, and that this relationship would strengthen with increasing commitment to that activity. To do so, I present an application of the maximum difference conjoint approach (MDC; Louviere and Woodworth, 1983; Finn and Louviere, 1992) using latent class analysis to identify subgroups of boaters whose concerns maximally differ. Probability of membership in each subgroup is predicted by demographic factors and psychometric indicators of activity involvement and environmental engagement. JOURNAL IN The Survey The mail survey comprised several sets of questions. In addition to basic socio-demographics, information about their ownership of shoreline properties, and primary use for their boat, several 5-point scales (coded from 1 = strongly disagree to 5 = strongly agree) elicited responses related to centrality to lifestyle (modified to reflect boating activities from Kim et al., 1997), attachment to place (Hunt, 2008), attitudes toward aquatic stewardship (Fedler, 2007), and management of AIS (Bremner and Park, 2007). These scales were 3 JAWRA BEARDMORE categorical variables in the model and effects coded such that parameter estimates summed to zero (Bech and Gyrd-Hansen, 2005). Income, however, while initially measured using a 9-point categorical scale, was recoded into a continuous variable by taking the midpoint of each bin. At the core of this study were questions to elicit the relative importance of 16 potential issues of concern to waterways. These issues were identified in subjected to factor analysis to confirm their underlying constructs. Factor scores with Cronbach’s a > 0.70 (Nunnally and Bernstein, 1994) provided indices for further analysis (Table 1). In addition to these factor scores, gender, household income, primary purpose of the boat, and whether or not they reside at a shoreline property when staying in the region also provided covariates to predict latent class membership. Most of these demographic characteristics were included as TABLE 1. Psychometric Scales from Which Indices (factor scores) Were Derived as Latent Class Covariates. Dimension Item N x SE SD a Variance Explained by Factor Centrality to lifestyle If I stopped boating activities, I would probably lose touch with a lot of my friends If I couldn’t use my boat, I am not sure what I would do Because of my boating activities, I don’t have time to spend participating in other leisure activities Most of my friends are in some way connected with boating I consider myself to be somewhat expert at the activities I do with my boat I find that, in the summer, a lot of my life is organized around boating activities I would rather be in my boat than do most anything else 609 2.18 0.05 1.24 0.79 0.44 609 609 2.70 2.27 0.06 0.05 1.35 1.17 609 609 2.70 3.67 0.05 0.04 1.29 1.05 609 3.21 0.05 1.26 609 3.29 0.05 1.19 Place identity This lake means a lot to me This lake is very special to me I am very attached to this lake This lake says a lot about who I am I identify strongly with this lake I feel this lake is a part of me 609 609 609 609 609 609 4.39 4.09 3.65 3.00 3.43 3.04 0.03 0.04 0.05 0.05 0.05 0.05 0.81 0.96 1.15 1.17 1.18 1.29 0.91 0.57 Place dependence No other place can compare to this lake I wouldn’t substitute any other area for the boating I do at this lake Boating at this lake is more important to me than boating at any other place This lake is the best place for the boating I like to do I get more satisfaction out of my boating activities on this lake than any other I would enjoy boating at a similar site just as much as I enjoy it at this lake (reversed scale) 609 609 3.26 2.93 0.05 0.05 1.19 1.26 0.88 0.09 609 2.87 0.05 1.27 609 609 3.41 3.24 0.05 0.05 1.18 1.21 609 2.56 0.04 1.02 I believe helping to protect Wisconsin’s aquatic resources is a sensible thing to do I’d feel like I was doing the wrong thing if I don’t act in an environmentally friendly way Being conscious of Wisconsin’s aquatic environment has become a part of who I am I like the feeling I get when I do things that help protect Wisconsin’s aquatic resources I would feel guilty if I don’t do things in a way that helps protect Wisconsin’s aquatic environments I believe the quality of Wisconsin’s aquatic resources has an effect on my personal health 609 4.61 0.03 0.72 0.84 0.59 609 4.46 0.03 0.85 609 3.94 0.04 0.98 609 4.23 0.03 0.77 609 4.28 0.03 0.82 609 3.51 0.05 1.10 Controlling wildlife and plant populations (both native and nonnative) is necessary to help conserve the environment All nonnative species living in Wisconsin should be eradicated (totally removed), where possible, to protect native species Nonnative species should be controlled or eradicated where they cause economic damage Nonnative species should be controlled or eradicated where they do damage to threatened Wisconsin species 609 4.28 0.03 0.79 0.74 0.46 606 3.68 0.04 1.01 607 4.25 0.03 0.81 607 4.28 0.03 0.84 Aquatic stewardship Aquatic invasive species management JAWRA 4 JOURNAL OF THE AMERICAN WATER RESOURCES ASSOCIATION BOATER PERCEPTIONS OF ENVIRONMENTAL ISSUES AFFECTING LAKES eVni Pni ¼ PJ Vnj j¼i e e1Vni Pni ¼ PJ 1Vnj j¼i e ð2Þ As each item in the list was categorical in nature, effects coding was used to center the resulting parameters on zero (Bech and Gyrd-Hansen, 2005). The resulting model provided estimates for each item with constants parameterizing the effect of list order (Cohen, 2003). These parameters, being conjointly estimated, are interval scaled. To account for heterogeneity among boaters in terms of the importance placed on the various issues presented in my MDC, I analyzed these data in a latent class choice model (Swait, 1994). Following a long tradition in economics (Lancaster, 1966), I assumed that respondents’ choice function depended on both the combinations of issues presented as alternatives and also individuals’ preferences for the issues. The latent class choice model statistically MDC offers several benefits over more traditional survey formats. Most importantly, identifying the most distinct pair of most and least concern from a set offers information comparable to ranking, but with considerably lower burden on respondents (Marley and Louviere, 2005). Unlike Likert-type ratings, the MDC also forces respondents to make tradeoffs among the items in the list preventing the occurrence of scale bias, arising from respondents rating all items similarly (Haider and Hunt, 1997). Finally, choosing both a best and worst item captures more information than the “pick one” task common among discrete choice experiments (Flynn et al., 2007). AMERICAN WATER RESOURCES ASSOCIATION ð1Þ where V is an estimate of the utility of the alternative provided by summing the regression coefficients of the model. By assuming that the relative choice probability of a given pair is proportional to their difference in utility, a latent scale of preference is derived from the regression coefficients of the model (Finn and Louviere, 1992). Because each choice set is associated with two responses, MDC models are treated as a partial ranking exercise, i.e., a sequential choice process (Kamakura et al., 1994). In this way, the second choice associated with each set is treated as if it were a first choice out of a set from which the previously chosen alternative has been eliminated. In this case, selection of the most important issue is equivalent to a first choice, and the least important issue is treated as the first choice from the remaining alternatives. Unlike a ranking of the two most important issues, the choice probability of the least important issue is assumed to be negatively related to its utility (Cohen, 2003), indicated in the model by means of a replication scale factor of 1, which reverses the choice probabilities, as follows (Vermunt and Magidson, 2005). Modeling Approach OF THE NORTHERN WISCONSIN Like discrete choice experiments, statistical analysis of MDC surveys is grounded in random utility theory, which assumes that people choose the single option that maximizes their benefit (McFadden, 1974). Under this assumption, the probability of an individual (n) choosing one alternative (i) from a set of J alternatives may follow a multinomial logit function (Louviere and Woodworth, 1983). consultation with an interdisciplinary group of scientists at the University of Wisconsin’s Center for Limnology. A wide range of issues were identified with great care taken to ensure saliency to respondents (Table 2). As much as possible, generic issues such as water quality and climate change were represented by a range of more specific issues. Overall, issues are related to five general areas of concern. Four of the 16 issues pertained to pollution, two of which identified the source of the contaminant (point and nonpoint source pollution), while the others listed particular types of pollution (persistent organic pollutants and heavy metals). Five items directly addressed biological impacts to lakes, namely, habitat loss, introduction of invasive species, loss of native species, increasing frequency of algal blooms, and increasing abundance of weeds. Two items presented issues pertaining to the extremes of water level (flooding/high water levels and drought/low water levels). Two issues related to recreational use of the lakes, presenting the concerns of declining fishing quality and overcrowding by the users. The remaining issues related to overdevelopment and regulation of shoreline activities. To determine the relative importance of these issues concerning waterways, I applied a MDC approach (Finn and Louviere, 1992). Under this approach, respondents were presented with a combination of 4 issues of concern (MDC choice set) that were randomly selected from the 16 identified issues. Their task was to choose the two issues from the choice set that (1) most and (2) least concerned them (Figure 1). Overall, I created 16 MDC choice sets following an orthogonal fractional factorial design that was sufficient to estimate all main effects (Raktoe et al., 1981). The 16 sets were orthogonally blocked into four survey versions. One version was randomly assigned to each respondent, such that each person completed four separate choice sets. JOURNAL IN 5 JAWRA JAWRA 6 JOURNAL OF THE First statement in list Second statement in list Third statement in list Fourth statement in list Loss of natural habitat Loss of native species Introduction of invasive species Increasing frequency of algal blooms Increasing abundance of weeds Nonpoint source pollution (e.g., storm runoff) Point source pollution (e.g., discharge from a factory or mill) Heavy metal contamination (e.g., mercury) Persistent organic pollutants (e.g., dioxin, polychlorinated biphenyls) Drought/low water levels Flooding/high water levels Underregulation of shoreline property activities Overregulation of shoreline property activities Overdevelopment of shorelines Reduced fishing quality Overcrowding by lake users 0.205 0.200 1.108 1.499 26.5% 0.370 0.373 0.240 0.202 2.319 1.710 0.212 1.708 0.182 0.246 0.738 0.973 0.181 0.230 1.516 1.129 0.229 1.901 0.176 0.796 0.200 0.192 0.675 0.132 0.080 0.073 0.069 0.076 0.198 0.197 0.182 0.087 0.146 0.034 0.024 1.576 0.053 0.802 0.231 1.238 0.275 0.220 0.239 0.207 0.242 25.7% 0.320 0.325 0.533 1.630 0.520 1.660 1.404 0.208 0.236 2.274 2.338 0.189 0.223 0.276 1.336 1.887 2.967 0.250 0.242 0.256 1.102 0.076 0.082 0.078 0.083 0.268 0.253 0.222 0.188 0.066 0.090 0.033 0.151 0.890 1.415 0.460 1.456 0.269 0.264 0.318 0.330 0.228 0.309 0.275 20.7% 0.282 0.282 2.717 1.149 1.099 1.709 1.215 2.990 1.235 0.240 0.304 0.507 1.677 0.316 0.257 0.253 0.105 0.124 0.113 0.105 0.263 0.280 0.241 SE 1.451 0.966 1.390 0.212 0.962 0.446 0.304 1.079 1.526 1.408 b Class 3 0.342 0.318 0.259 0.253 0.252 0.231 0.242 0.237 0.262 15.7% 0.296 0.319 2.812 1.582 0.593 0.429 1.551 1.444 1.235 0.042 0.065 0.231 0.300 0.799 0.286 0.305 0.353 0.211 0.097 0.109 0.089 0.110 0.488 0.332 0.236 0.203 0.047 0.256 0.006 0.846 0.897 0.925 0.428 SE b Class 4 SE 0.402 0.418 0.839 0.374 0.343 0.389 0.314 0.343 0.424 0.374 0.380 0.303 0.344 0.155 0.150 0.142 0.141 0.446 0.454 0.313 11.5% 0.364 0.368 0.853 0.957 3.591 1.531 1.547 2.645 1.515 0.207 0.227 0.265 0.670 0.042 0.747 0.403 0.255 0.185 0.036 1.500 1.475 1.679 b Class 5 2,129.5 95.0 Wald 5.6e-395 1.1e-13 pValue 1,338.7 67.1 Wald(=) 2.0e-240 1.1e-09 pValue 0.734 1.272 0.089 1.138 1.399 2.173 0.608 1.033 0.684 1.206 0.449 0.014 0.260 0.121 0.276 0.096 0.059 0.703 0.233 1.186 x 1.621 0.700 1.509 0.738 0.993 0.548 1.404 0.590 1.265 1.454 0.833 0.901 0.730 0.162 0.342 0.213 0.123 0.862 0.966 0.312 r Overall Overall model summary statistics: Log likelihood = 4,922.8; L2 = 9,845.7; BIC = 10,830.9; AIC = 10,153.7; R2 = 0.363; R2(0) = 0.363; Classification error = 0.117; df = 446. Class specific model statistics Class size R2 R2(0) Recreational Regulatory Hydrologic Pollution Ecological Order shown SE b b SE Class 2 Class 1 TABLE 2. Latent Class Preference Model for 600 Boaters Sampled in the Northern Highlands Lake District of Wisconsin. Bolded values indicate statistically significant differences from the mean estimate for each class at p < 0.05. Class sizes are given in parentheses. BEARDMORE AMERICAN WATER RESOURCES ASSOCIATION BOATER PERCEPTIONS OF ENVIRONMENTAL ISSUES AFFECTING LAKES sorts respondents into the groups that most differ in these preferences. As demonstrated by Swait (1994), class membership and choice probabilities fit the conditional logit model: Pni ¼ PJ j¼i eVnkj eank þ PK k¼1 eank RESULTS PQ q¼1 ðbnkq znkq Þ P þ Q q¼1 ðbnkq znkq Þ Survey and Sample Description ð3Þ Of 1,695 surveys successfully mailed to study participants, 1,046 surveys were returned; however, after accounting for item nonresponse, a final sample size of 600 (35.5%) was retained for this study. On average, respondents had a mean age of 52 years (SD = 11.7) and were overwhelmingly male (80%), well educated (50% having completed at least a bachelor degree), and of middle-class income (48% earned $50,000-$100,000 per year). On average, they boated 26 days (SD = 22.2) during the 2011 season. An assessment of nonresponse bias compared respondents to individuals who completed only the initial survey (N = 357), using information collected from the initial survey. The mean number of boating days estimated by the two groups did not significantly differ ( x = 29.9, SD = 43.3 for 184 nonrespondents vs. = 29.8, SD = 31.8 for 600 respondents). No signifix cant differences were found in the distribution of the primary activities for which the boats were used (v2 = 2.77, p = 0.60), or in membership rates in lake associations (v2 = 0.001, p = 0.97), aquatic conservation groups (v2 = 0.13, p = 0.73), or angling clubs (v2 = 1.69, p = 0.19). While these tests indicated no biases associated with response patterns in the follow-up survey vs. that of the initial survey taken at the start of the study period, I was unable to test for sample biases. For this reason, I caution readers from generalizing the findings of this study to the overall boater population; however, theoretical insights and broader implications for management still hold. Under this specification, the probability of choosing an alternative depends on the product of two logistic functions. The first function governs the probability of members from a class k selecting an issue as most important based on its estimated utility as presented in Equation (1). The second component of the model governs the probability that the boater belongs to class k (of K classes) as a function of a constant ank and the parameter coefficients (bnkq) for Q boater characteristic covariates (znkq). Latent class parameter functions were estimated using maximum likelihood estimation in Latent Gold Choice 4.5 (Vermunt and Magidson, 2005). A two-stage approach was used to model boater perceptions of importance. First, a latent class model was specified without the use of covariates to predict class membership. In fitting models, it is possible to increase likelihood by increasing the number of parameters, which may lead to overfitting. Model selection was based on the Bayesian information criterion (BIC; Schwarz, 1978), which imposes a penalty for additional parameters to ensure model parsimony. For large sample sizes, BIC can be approximated as follows: BIC ¼ 2LL þ h lnðnÞ ð4Þ where LL is the log likelihood statistic, h is the number of parameters in the model, and n is the sample size (Raftery, 1995). In this case, five classes were found to most parsimoniously capture the diverse opinions of my sample, minimizing BIC. Models specifying six or more latent classes not only had higher BIC values but also produced one or more classes JOURNAL OF THE AMERICAN WATER RESOURCES ASSOCIATION NORTHERN WISCONSIN that were exceedingly small capturing less than 1% of the sample variation. The five-class model was therefore carried forward in the analysis. Boater characteristics were then systematically included as classification covariates and the five-class model was rerun such that classification and preference were jointly estimated as shown in Equation (3). As in the first stage, final model selection was made by minimizing BIC. To estimate the overall importance of each of the 16 issues, parameter estimates from each of the five classes were weighted by class size (Vermunt and Magidson, 2005). FIGURE 1. Example of a Maximum Difference Conjoint Task with Instructions. eVnki IN Boater Perceptions of Issue Importance The first stage of analysis involved selecting the optimal number of latent classes needed to capture 7 JAWRA BEARDMORE the existence of substantial heterogeneity within my sample. Because membership in each class is defined by unobservable criteria (namely differences in preferences), one must look to the predictive ability of other characteristics in order to associate latent classes with particular stakeholder groups. Class 1 boaters (Figure 2A) were most concerned about pollution with three of the top four issues that concern them related to this broader issue. They were primarily concerned about point source pollution (e.g., discharge from a factory or mill; 21%), followed by natural habitat loss (15%), heavy metal contamination (14%), and persistent organic pollutants (e.g., dioxin; 10%). Following these issues came four issues that were similarly ranked, with a relative impor- diverse preferences observed in my data, with a fiveclass model emerging to provide optimal fit (Table 2, Figure 2). Classes 1 and 2 were largest, comprising approximately 27 and 26% of the sample, respectively, while Class 3 encompassed about 21%. Class 4 (16%) and Class 5 (12%) were somewhat smaller. Figure 2 illustrates the interval scale ranking provided by the MDC method. Each panel presents the expected frequency with which an issue would be selected as most important to the region, given the full set of 16 issues to consider. The latent classes show clear differences in their concern for issues potentially affecting lakes in the region, as given by significant Wald statistics comparing parameter estimates across classes (Wald(=); Table 2) and highlight FIGURE 2. Interval Scale Ranking of 16 Issues Concerning Waterways of the Northern Highlands Lake District for Five Latent Classes and the Overall Sample. The relative importance of each issue is shown on a scale that sums to 100% within each panel. Note the difference in x-axis scales across panels. JAWRA 8 JOURNAL OF THE AMERICAN WATER RESOURCES ASSOCIATION BOATER PERCEPTIONS OF ENVIRONMENTAL ISSUES AFFECTING LAKES IN NORTHERN WISCONSIN Class 3 boaters were primarily concerned about fishing quality (35%; Figure 2C), and secondarily concerned with persistent organic pollutants (12%) followed by nonpoint source pollution (10%), introduction of invasive species (9%), and increasing frequency of algal blooms (9%). Overdevelopment of shorelines and loss of natural habitat are similarly rated by this group (7%), closely followed by increasing abundance of weeds (6%). The remaining issues were markedly less important, garnering a score of 1% or less. Consistent with their concern over declining fishing quality, membership in Class 3 was associated with boats primarily used for fishing, followed closely by waterskiing (Table 3). This group was also more likely to stay at a lakefront property in the region. Like members of Class 3, Class 4 boaters also prioritized declining fishing quality over other issues, and like Class 2 boaters, their concern for their most important issue was also more extreme (48%, Figure 2D). Whereas the first three classes prioritized pollution among their top secondary issues, Class 4 boaters showed more concern for issues of drought (10%), invasive species (7%), loss of native species (7%), habitat (7%), and over regulation of shoreline property activities (4%). Members in Class 4 were tance near 7%, namely, introduction of invasive species, increasing abundance of weeds, low water levels, and increasing frequency of algal blooms. Nonpoint source pollution (e.g., storm runoff) and loss of native species were yet less important with a relative rank of 4%, while the remaining issues received a relative rank of 2% or less. Class 1 members were significantly more likely to be female and to score higher in terms of place identity (Table 3). Class 2 boaters were similarly most concerned about point source pollution (45%), but other issues were of markedly less concern (Figure 2B). Heavy metal contamination ranked second for this group at 14%, followed by the introduction of invasive species (9%), persistent organic pollutants (8%), and nonpoint source pollution (7%). Declining fishing quality and overdevelopment of shorelines received 5%, and all remaining issues scored less than 2%. Class 2 membership was significantly influenced by primary boat use, attracting individuals who report activities other than recreational fishing, and those only casually involved in their boating activities as indicated by low centrality-to-lifestyle scores. Membership in this group was also associated with high levels of place attachment to their favorite lake, and attitudes that were unfavorable toward AIS management (Table 3). TABLE 3. Classification Model Predicting Latent Class Membership of Individuals in My Sample. The Wald statistic and associated p-value indicate the statistical significance of each boater characteristic’s contribution to the classification model. Bolded values indicate statistically significant contributions (p < 0.05) of each parameter for each class. Class 1 b Intercept 0.41 Gender Female 0.47 Male 0.47 Annual household income Linear (per $100,000) 0.70 Quadratic 0.21 Stay at lakefront property No 0.03 Yes 0.03 Primary purpose of boat Waterskiing/water sports 0.07 Sightseeing/pleasure cruise 0.10 Recreational fishing 0.02 Other recreational uses 0.19 Centrality to lifestyle Factor score 0.13 Place identity Factor score 0.29 Place dependence Factor score 0.04 Aquatic stewardship attitude Factor score 0.16 Invasive species management attitude Factor score 0.19 JOURNAL OF THE SE Class 2 b Class 3 Class 4 SE b SE b SE Class 5 b SE Wald p-Value 3.68 0.41 1.23 0.57 1.27 1.03 2.76 1.59 1.32 3.9 0.42 0.12 0.12 0.00 0.00 0.14 0.14 0.16 0.16 0.19 0.19 0.26 0.26 0.21 0.21 0.04 0.04 0.24 0.24 16.3 0.003 0.78 0.32 1.63 0.97 1.06 0.47 1.30 0.58 1.00 0.43 1.99 0.84 0.83 0.34 1.64 0.91 0.99 0.39 10.5 13.5 0.033 0.009 0.09 0.09 0.13 0.13 0.10 0.10 0.24 0.24 0.11 0.11 0.02 0.02 0.12 0.12 0.39 0.39 0.17 0.17 7.8 0.099 0.27 0.24 0.22 0.51 0.60 0.12 0.77 0.29 0.42 0.33 0.29 0.73 0.36 0.05 0.52 0.83 0.30 0.30 0.26 0.68 0.00 0.48 0.32 0.17 0.32 0.29 0.29 0.70 0.17 0.66 0.99 1.47 0.31 0.32 0.28 0.55 33.3 0.001 0.12 0.39 0.14 0.03 0.12 0.05 0.13 0.50 0.23 9.6 0.048 0.13 0.32 0.15 0.04 0.12 0.10 0.14 0.66 0.24 12.1 0.017 0.12 0.28 0.13 0.04 0.11 0.20 0.13 0.01 0.22 6.7 0.16 0.16 0.26 0.17 0.11 0.16 0.56 0.16 0.87 0.37 15.2 0.004 0.14 0.31 0.15 0.01 0.14 0.25 0.15 0.24 0.27 8.8 0.067 AMERICAN WATER RESOURCES ASSOCIATION 9 JAWRA BEARDMORE this method to identify the relative importance of specific issues concerning freshwater systems to the boating public. Latent class analysis revealed the existence of diverse concerns within the boating public, and inclusion of covariates of class membership provided insights into the relative influence of activity involvement and environmental engagement on boater perceptions. Given that my sample comprised only outdoor recreationists, the study design did not allow direct testing of Dunlap and Heffernan’s (1975) first hypothesis; however, I found some support for the other two. First, the primary use for their boat was a key predictor for three of the five latent classes. As may be expected, recreational fishers were much more likely to be concerned about fishing quality than those pursuing other recreational activities. On the other hand, participants engaged in nonconsumptive activities were more likely to belong to groups whose primary concerns reflected a more general conservation orientation (i.e., pollution, loss of natural habitat, or overdevelopment.) While the study did not test whether those who engage in outdoor recreation show greater environmental concern than those who do not, inclusion of a classification covariate measuring the centrality to lifestyle (Kim et al., 1997) supported the hypothesis that degree of activity involvement is correlated with level of concern, as more involved participants had greater likelihood of belonging to the latent class with the greatest disparity between their primary concern and all others (Class 5; 11.5%). These individuals were also most concerned about overdevelopment and underregulation of shoreline activities, which is consistent with previous studies that have suggested a link between recreation specialization theory (of which activity involvement is a primary construct) and conservation orientation (Ditton et al., 1992; Oh and Ditton, 2006). Resource dependency (Ditton et al., 1992) may indeed be the reason for this trend, as the high centrality group was also most likely to report using their boat primarily for guided fishing trips. This use suggests that not only are these individuals to be psychologically dependent on the lake resource but also financially dependent. Finally, members of Class 5 were also most likely to have a lakeshore residence, which suggests that they may have a stake in preserving property values and lake character by limiting future shoreline development. Past research has found that environmental engagement relates to more general attitudes toward environmental stewardship and management. Following the theory of planned behavior, environmental value orientation (i.e., biocentrism) has been associated with greater frequency of reporting intentions to more likely to report either low or high household incomes, and also to have less favorable attitudes toward aquatic stewardship (Table 3). Finally, Class 5 differed from all the other groups with the issue of overdevelopment of shorelines dominating as the single most important issue concerning lakes in the region (60%, Figure 2E). Following this concern came the introduction of invasive species (9%), underregulation of shoreline property activities (8%), loss of native species (7%), and overcrowding (4%). All other issues received weights less than 2%, indicating that they were considered more than 30 times less important than their primary concern with overdevelopment. Membership in Class 5 was highly influenced by positive attitudes toward aquatic stewardship, and negatively influenced by residence on lakeshore property and place identity associated with a favorite lake. These boaters were also more likely to indicate “other recreational activities” as their primary use for their boat, and to score highly in the centrality of these activities to their lifestyle (Table 3). Most striking, however, were the differences in issue importance between each latent class and the weighted mean for the sample as a whole (Figure 2F). While the introduction of invasive species ranked a close second for the sample overall, this issue did not emerge in the top one or two issues for any single boater group. Indeed, for all classes, this issue was ranked considerably lower than their most important issues. Similarly, while point source pollution narrowly ranked as the most important overall, this issue is among the least important for almost half the sample (Classes 3-5.) DISCUSSION In the face of multiple and often contradictory objectives, prioritization of key concerns is a key step in the allocation of institutional resources and an ongoing challenge for natural resource managers. While MDC methods are well established in marketing (e.g., Marley and Louviere, 2005; Mueller et al., 2009) and health sciences (e.g., Finn and Louviere, 1992; Flynn et al., 2007; Lancsar et al., 2012), they have only recently been applied in natural resource management sectors with examples from fisheries (Dorow et al., 2009), forestry (Tutsch et al., 2010; Loureiro and Dominguez Arcos, 2012), and tourism (Scarpa et al., 2011), as a tool for assessing stakeholder preferences and prioritizing management action. This study presents the first application of JAWRA 10 JOURNAL OF THE AMERICAN WATER RESOURCES ASSOCIATION BOATER PERCEPTIONS OF ENVIRONMENTAL ISSUES AFFECTING LAKES OF THE AMERICAN WATER RESOURCES ASSOCIATION NORTHERN WISCONSIN constituents. By focusing on a set of 16 issues specific to lakes, the management implications of this study are equally specific. First, while aggregate results for the whole sample suggest that point source pollution and introduction of invasive species are of primary concern, these results do not reflect the perceptions of a substantial portion of boaters, for whom other issues are of greater priority. Second, among the five latent classes identified, three issues were identified as most important, with little overlap among groups differing in these priorities. While two groups of latent classes emerged that shared top issues (Classes 1 and 2 both prioritized point source pollution; while Classes 3 and 4 prioritized declining fishing quality), these groups differed in their preferences for secondary issues. Consequently, managers may face criticism when addressing issues of greater overall concern, if they do not also address issues identified by specific groups as well. This study identified sizeable groups of northern Wisconsin boaters, whose perceptions of lake issues differed, which provides managers with an opportunity to acknowledge public concerns, to engage with stakeholders on these issues, and ultimately to address them. engage in conservation behaviors (Prinbeck et al., 2011), or support for active management to correct an environmental problem (Bremner and Park, 2007). While my study did not include a scale of general environmental concern, aquatic stewardship and attitudes toward management of invasive species were statistically significant predictors of class membership, with stewardship values positively associated with membership in Class 5 (primarily concerned with overdevelopment), and attitudes toward management of AIS negatively associated with Class 2 members (who were primarily concerned with point source pollution). Unfortunately, these two scales suffer from two potential but opposing limitations. The aquatic stewardship scale may be too broad, and therefore correlate only with magnitude of concern without being associated with particular issues. On the other hand, attitudes toward management of AIS may be too strongly associated with a single issue. Other scales of environmental concern in future research on understanding boater perceptions of lake issues may therefore provide broader insights. While MDC excels in weighting the relative importance of items in a list, it is important to note a corollary weakness. Namely, the evaluation is limited to only those items on the list. In this case, the list was developed in consultation with university scientists and agency experts, to mitigate potential biases of omission. Furthermore, despite opportunities to draw attention to other issues of concern through an openended question at the end of the survey, respondent comments focused on the listed issues. That said, lake issues are not necessarily discrete. While the list included items concerning nonpoint source pollution and algal blooms, it did not include a more general, but related, issue of water clarity. Consequently, I was unable to ascertain whether respondents treated these issues as proxies for water clarity as the issue of greatest concern. Another important limitation of my study concerns the reasons for individuals’ concerns. Given the predominantly rural residential character of the region, it was surprising to see point source pollution feature so prominently among a sizable segment of respondents. One potential reason for this outcome is that most respondents live primarily outside the region, and may transfer concerns related to their home watersheds to the NHLD. Unfortunately, I was unable to assess whether this was the case. An improvement to this study would be the addition of a series of questions to allow respondents to explain their choices and/or to supplement the quantitative approaches presented here with focus groups or interviews to provide additional qualitative insights. Despite these limitations, this study also provides managers with insights into an important group of JOURNAL IN CONCLUSION In this study, I used a novel approach to provide insights into the relative importance attributed to various issues of concern for managing aquatic systems. This study illustrated the usefulness of MDC as an efficient tool to elicit stakeholder preferences. This usefulness was enhanced through application of latent class analysis to account for preference heterogeneity among stakeholders with additional insights provided by a classification model identifying associated socio-demographic and attitudinal characteristics. MDC clearly discriminated among the issues of concern, highlighting the overall importance of controlling pollution and the spread of invasive species in contrast to issues related to over- or underregulation, crowding, and water levels that were of lesser concern. That said, the latent class analysis revealed that these overall preferences masked systematic differences in preferences among distinct groups of boaters. While primary concerns, namely, point source pollution, declining fishing quality, or overdevelopment, dominated within one or more boater groups, these same concerns were much less important to other groups. These results underscore the diversity among boaters related to the ways in which these users interact, both physically and psychologically, with the lake environment. 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