Social Media - Arthur Lok Jack Graduate School of Business
Transcription
Social Media - Arthur Lok Jack Graduate School of Business
Social Media For Winning Political Campaigns OVERVIEW: The training workshop focuses on getting the best results in the strategic management of cyber social environments that, in reality, are part of the day to day society of our countries by providing spaces for review and citizen participation. The content of the workshop is aimed at understanding how social groups are structured and their direct influence on democratic states through the use of digital tools. For this, the concept of Social Policy and Cyber politics will be shared to show how citizens use social networks to communicate with authority, social metrics, modelled predictions, political actors, cyber media, trans media storytelling and the social war room. 1 In this way, programme participants will be provided with a range of practical methodologies that will enable them to operationalise strategies for a political campaign; developing a highly cohesive structure that is of value to the electorate. TARGET GROUP: This training programme is directed primarily to the regional political areas of influence, distinguishing three profiles more specifically: A profile associated with the government, where all individuals are representatives and stakeholders of the institutions or government agencies, civil society, NGOs and foundations, requires training in strategic issues of communication in cyber social media, as their function of planning and decision-making requires additional and updated knowledge of reality to build relational bridges with their constituents. A profile within movements and / or political parties, which are those advisors, political or campaign managers and their consequent team who see the need to improve their communication and strategic work and take it to another level of development and applicability where new strategic models are part of the objectives and course of their results. An executive-operational profile in media companies and advertising both conventional and digital, such as advertising agencies and public relations, strategic communication studies, audio-visual design and digital marketing, community, social media managers, content curators, journalists and digital communicators, digital freelancers, bloggers and twitterers who want to develop models of social influence and have responsibility in building communication content addressed to society in general. 2 PROGRAMME OUTLINE: The topics to be covered in the training programme are divided into four academic modules of four hours each, with the following content: Module 1 Name of Module: INTRODUCTION TO SOCIAL POLITICS Facilitator: ALBERTINA NAVAS, PHD (c) Main Themes of this Module: Sub-themes to develop: 1.1 What is Social politics? 1.1.1 Definition 1.2 Why use Social Networks in 1.2.1 Types Politics? 1.2.2 Contextual figures 1.3.1 Milestones in the use of Social 1.3 In what ways do citizens interact in Social Networks with Politicians? Media in Politics 1.3.2 Obama and the 3 Giants (Facebook, Twitter and YouTube) 1.3.3 The Arab Spring Module 2 Name of Module: THE NEW COMMUNICATION POLICY IN TODAY’S CYBER SOCIETY Facilitator: CARLOS GALEAS DE LA VEGA, PhD Main Themes of this Module: Sub-themes to develop: 2.1.1 The new communication model 2.1 How do companies communicate today? 2.1.2 Characteristics of new communication 2.1.3 Paradigms of modern communication 3 2.2.1 Virtual Citizenship. ¿Does it really exist? 2.2 Social Politcs : How to participate in virtual democracy 2.2.2 Political Marketing 3.0 2.2.3 Political Communication 3.0 2.2.4 Case analysis on political communication 3.0 Latin America and Spain 2.2.5 Useful references on the subject Module 3 Name of Module: CYBER POLITICS AND LATIN AMERICA Facilitator: ALBERTINA NAVAS, PhD (c) Main Themes of this Module: Sub-themes to develop: 3.1.1 Twiplomacy, a ranking of political leaders in the world 3.1 Cyber politics and Latin America Module 4 3.1.2 Case Analysis of Latin American presidents Name of Module: STRATEGIES FOR THE NEW POLITICAL WINNER Facilitator: CARLOS GALEAS DE LA VEGA, PhD Main Themes of this Module: Sub-themes to develop: 4.1.1 The strategic model of acquisition, conversion and retention 4.1 The winning political strategy in the XXI century 4.1.2 Fragmented communication 4.1.3 Disruptive Innovation and creativity 4 4.1.4 Which persons search the Internet on politics? The Viral stage 4.2.1 How do you really tell a story? 4.2.2 Of storytelling, story doing and the trans media narrative storyscaping 4.2 The great narrative tool in politics 3.0 4.2.3 How to develop relevant political content for cyber social audiences 4.2.4 Virtual participation to call for political action, social engagement 4.3 Practical recommendations to take into account 4.3.1 Analyse, Objectives, Investigate, Measure and Evaluate 4.3.2 How to put together a Social Task Force LEARNING OBJECTIVES 5 FACILITATORS: Carlos Galeas: Ph.D. in Strategic Communication, Magister and Diploma in Communication and Strategic Marketing, Branding and Corporate Identity, Engineer of Visual and Advertising communication. Consultant in technological areas of innovation and entrepreneurship, certified corporate coach. Expert in Communication 360, Digital, Advertising and Visual, Corporate Image, Branding, Marketing 3.0, Relational, Social and Neo- Media. With over twenty years of international experience, and as a presidential, government and institutional advisor in some countries in the region, as well as an advisor to candidates and political integrated communication projects, he is a member of the American Association of Political Consultants -AAPC-, Asociación Latinoamericana de Consultores Political -ALACOP-, collaborator of the Institute of Political Communication -ICP- Iberoamericana and the Latin American Network Strategists. He is a member of the Latin American Research Network Advertising and regional associations of Direct and Interactive Marketing. He was an analyst and consultant in open government and evaluation projects of e-government to the institutions of the Government of Colombia and Costa Rica. Presently, he is a corporate and institutional strategic consultant, coach, speaker, teacher, university researcher, and has participated in vocational training for the CNE, Democratic Agora, AMUME, ICP-ICADEP among others. He is the author of publications and articles on topics like transmedia communication, ICT and new strategic trends. 6 Albertina Navas: PhD candidate in Digital Communication, MBA and Master in Digital Journalism. With 15 years of experience, she has been dedicated to investigative journalism and international coverage of business and technology issues in Latin America, Caribbean, USA, Asia and Europe. She was General Editor of the Journal of Business Leaders, Group Trade Quito, and launched the portal www.revistalideres.ec. She has many years of experience in consulting in entrepreneurship, university teaching and executive training in more than a dozen educational institutions and public and private companies in Ecuador, China and Trinidad and Tobago. Her name is on the ranking of the most influential people of the Internet in Ecuador, according to the International Consultant Llorente & Cuenca. She is also a member of the expert panel of E-Government Plan of Ecuador and delivers lectures and workshops on request related to marketing and digital communication. Read more on: www.albertinanavas.com. 7 DETAILS: Date: June 3rd & 5th, 2015 Time: 8:30 a.m. – 4:30 p.m. Cost: $4,000.00 per participant, inclusive of all training materials, lunch, refreshments and certificate Venue: Arthur Lok Jack Graduate School of Business, Mt Hope Campus, Coordinators: Brent Cassim ext. 330 Kavita Seeraj-Nagassar ext. 132 Tel: 645-6700 Email: Fax: 662-1411 [email protected] Website: www.lokjackgsb.edu.tt Certification: Certificates will only be issued to participants who have attained a minimum attendance rate of 75% for the duration of the course. Course Cancellation/Reschedule Policy Arthur Lok Jack GSB (ALJGSB) reserves the right to cancel training at any time. If ALJGSB cancels the training due to unforeseen circumstances beyond the control of ALJGSB, you are entitled to a full refund of the course fee, or your course fee can be credited toward a future training, based upon availability (Providing payments have been made before original advertised date). ALJGSB reserves the right to reschedule training at any time. If ALJGSB reschedules training due to unforeseen circumstances beyond the control of ALJGSB, the training will take place at the next available time. Participants will be informed via phone and/or e-mails. 8