RIS - Lotto!

Consumer Promotion – Retail Network
Scratch & Win: $20 – Extreme Millions
Promotion Dates: August 4 to September 7, 2015
$20
Tell your players
This is the newest $20 National ticket, with more Million Dollar winners than we have ever had before! With
the extreme amount of 25 top prizes of $1 Million and an overall prize pool of $200 Million, this is the best
chance for your players to become a millionaire.
Special Features:
Most ever Top Prizes – 25 top prizes of $1 Million
$200 Million in total prizes
Approximate Odds of winning: 1 in 3.00
Media Support:
There will be 8 weeks of TV media support, from August 4 to September 27, 2015
Retail POS Focus:
August 4 to September 7, 2015: Posters, boomerang, hanging jackpot sign, display case strip & bubble case
banner
Did you know?
•
Sales of $20 S&W tickets continue to increase – in fact, sales of $20 National tickets are up 6.2% from
2014 to 2015*.
•
Take advantage of media and point-of-sale marketing support: $200 Million Extraordinaire was supported
with retail focus and it experienced over 25% sales lift over that time period!
*Sales comparison between April 1, 2013-March 31, 2014 to April 1, 2014-March 31, 2015
THE RETAILER INFORMATION SHEET IS AVAILABLE ON THE RETAILER HUB www.bclcretailerhub.com
THE QUANTITY OF TICKETS DISTRIBUTED MAY VARY AND COULD AFFECT PUBLISHED ODDS/PRIZES. TICKET(S) MAY NOT BE TO SCALE OR EXACTLY AS SHOWN.
FOR MORE INFORMATION, PLEASE CONTACT YOUR BCLC TERRITORY MANAGER OR LOTTERY SUPPORT HOTLINE AT 1-800-667-1649.