Beyond Beauty Paris, the exhibition for expert skincare

Transcription

Beyond Beauty Paris, the exhibition for expert skincare
Press Release
April 2015
Beyond Beauty Paris, the exhibition for expert skincare
Paris, 16th April 2015 – As well as heralding the creation of perfume and its
master perfumers, a theme that will be carefully highlighted throughout the
exhibition, Beyond Beauty Paris will be focused on the skincare sector,
playing host to several related activities in the presence of experts, renowned
brands and exhibitors at the forefront of innovation.
2015: the year of skincare expertise for Beyond Beauty Paris
Skincare is a key sector of the cosmetics world, and for this reason it will be
one of the focal points of the show. The stakes are high, intensified by market
competition. Focusing on recent figures from a global leader brand, it is easy
to see that two divisions in particular are outperforming the market. In the
words of John Paul Agon, CEO of L'Oréal, “As we thought and announced, in
the fourth quarter of 2014 L'Oréal recorded its largest increase of the year. In
a volatile economic context and an even less lively market, the Group saw
growth across all divisions and geographic zones. L'Oréal Luxe and the Active
Cosmetics Division confirmed pleasing progress and significantly
outperformed their market.” The latter is most profitable of all at 22.7%, in
constant growth.
From these figures and analysis, it is obvious that the future of skincare is in
expertise and dermo-cosmetics and even prescriptions. This theme will take
the form of a conference debate (2h30min) on Tuesday 15th September at the
show:
“Does the future of skincare lie in prescriptions?”
Tuesday 15th September 2015 - Round Table Conference (2h30min)
When science meets aesthetics... The active cosmetics market is moving towards an
important focus on efficacy and safety, as well as the need for expert care and
advice for both preventive and curative action.
The Beyond Beauty Talks
In the presence of dermatologists and cosmetic brands (Jean-Michel Karam CEO of Yoma, Fédérique Morizot - Director of Skin Knowledge & Beauty at
Chanel...) (Pr Humbert, Dr. Lafforgue), The future of skincare will be
discussed and enriched by a discussion with participants. Perfect skin has
become a global beauty marker, colour is only there to hone and refine. The
boundaries between skincare and make-up fuse together, make-up becomes
skincare, colours become materials, and this can be texturised; the borders
between the two are merging. This session will be interactive, as well as
constructive to explore as many ideas and angles as possible.
“Are beauty devices changing the rules in Skincare?”- Wednesday, 16th
September - Conference (1h30min)
This subject will be tackled from three angles - market trends, regulation and
consumer expectations - in the presence of Skinaid, a company represented by
Dominique Du Crest, specialist in dermatology, and Godfrey Town of Home Use
Device Working Group as well as home devices manufacturers who will round up
the fascinating subject of skincare of the future. The Exhibitors of the Skincare Sector
The Beyond Beauty Lab – a space for expression, reserved exclusively for
suppliers of ingredients, on the theme of the skin and its environment.
Advanced Ingredient Award - a competition that will award one Skincare
ingredient or formulation, selected by the jury who will be guided by an
objective criteria (marketing concept, active ingredient and biological target...).
Among the judges already confirmed are Virginia Couturaud (Director
CERCO, Yves Rocher), Sylvie Raynal (Scientific Director, SOTHYS
INTERNATIONAL), Patricia Manissier (Director of R&D and Quality,
CAUDALIE), Nathalie Issachar (Director of R&D at Clarins Group, CLARINS)
Séverine Parot (Head of External Relations, Beiersdorf), Olivier Pomès
(Director of Buying for Raw Materials & Chain, CHANEL), Pascale Mora
(Director of Science Communication, L'OREAL PARIS), Virginia Small (R&D
Manager, Serdex, Bayer), Carine Nizard (Scientific Coordination - Senior
Expert, LVMH RESEARCH)... etc.
All of our exhibitors will be offering innovative solutions in the skincare sector,
for example Capsum, ALPOL SEPPIC, AGRIMER, TECHNATURE, Lessonia,
OCEALYS, ROSSOW, SICAF, PRODH'YG and Lipoid ... and other emerging
brands and future stars of the global market such as FONTENELLES SAS,
ADAN CO LTD, SAROME COSMETICS, CASTLE BERGER, KOKWAI, DR
NOORA and WELLMAXX...
About
A propos
Beyond Beauty Paris is organised by Informa Beauty - part of Informa Exhibitions, the 3rd largest events organizer in the world,
Informa plc is one of the world’s leading business intelligence, knowledge, and events businesses, with more
than 8,000 employees in over 150 offices across 150 cities. Informa is structured around four Operating
Divisions: Academic Publishing, Business Intelligence, Knowledge & Networking and Global Exhibitions to
which Informa Beauty is affiliated - www.informaexhibitions.com
CREATIVE BEAUTY PARIS - First European platform for innovation and subcontracting, Creative Beauty works as a true «think
tank» where beauty brands come to find inspiration and creative solutions to develop their products ranges. From ingredients to
packaging, from private label to the finished product, the entire beauty chain is present to picture the future of beauty.
COSMEETING PARIS - From niche brands to the new success stories of the mass market, COSMEETING Paris is the ideal platform
for discovering first-hand the wide selection of high-potential beauty brands. For the past 12 years, buyers, distributors and importers
from around the world have flocked to this event looking for new brands and new concepts.
th
th
Those two exhibition areas make BEYOND BEAUTY PARIS held in Paris on September 15 to 17 2015 at Porte de Versailles (Hall
4).
Press contact
Alexandra THAON
International Marketing & Communication Manager
Email: [email protected]