PitchEattiamo- ENGLISH version

THE network of the best Italian food producers.
Taste and buy directly from them
Much more than an e-commerce
www.eattiamo.com
Simona Morachioli (General Manager)
[email protected]
+39 377 54 15 894
IT’S A FACT
Small excellent food producers
So many, so talented… so unknown!
More and more local FOOD LOVERS
All over the world italian food passionates
looking for the best quality
www.eattiamo.com
Small food producers + LOCAL FOOD LOVERS
Finally welcome on
it’s the first Startup that creates a network of food producers and brings their products
all over the world, enabling them to increase their sales and
allowing food lovers to finally find what they are looking for.
www.eattiamo.com
market opportunity
400.000 food producers in italy
2% with e-commerce platform*
Distribution of e-commerce sales
per category
E.commerce
value
-2013-
billion €
*Source: italian food quality experience
www.eattiamo.com
Growth rate
-2012 VS 2013-
Online
penetration
-2013-
Go-To-Market
Eattiamo srl
established
dec 2014
25
producers
in network
Apr 2015
80
producers
in network
Dec 2015
2015
200
producers
in network
Dec 2016
2016
350
producers
in network
Dec 2017
2017
15 K€
revenue
Beta version
online
feb 2015
spEcial Pilot test
UK
App
launch Sett 2015
Italy
Sett
2015
Pilot test
usa
Nov 2015
Launch in
Uk & Ger
Mar 2016
www.eattiamo.com
Launch in
USA (SF)
NOV 2016
Launch in
Pilot asia
USA (NYC/Boston) Nov 2017
MAR 2017
Partners & Collaborators
!
!
!
Accelerated by
(won 3rd place at refood)
Partnership with
restaurant & Catering service
(POME*)
!
!
Partnership with
food bloggers
in every region reached
!
Working on partnership with
Cruises tour operators
(POME*)
!
!
www.eattiamo.com
!
!
!
!
!
!
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*Point of market entry
Competitive landscape
collaborazione con
Focus on small producers
Focus on network
of producers + supporters
Offline & Online sales
tasting boxes
Recipes & regional content
on website
www.eattiamo.com
Entry barriers
Eattiamo’s co-founder is
Creative agency
150+ clients, 15 employees
web/adv/press
In-house
web development
graphic design
press & communication
Access to exclusive
promotion service
Eattiamo is developing a
special app
to be launched in Italy
in Sept 2015
It delivers content and
special offers to
costumers in an innovative
way
Alpha version developed
www.eattiamo.com
Eattiamo is building
a network
of local supporters
they scout and select
the best
their territory has
to offer
est. in tUscany, Emilia and
piedmont
THE TEAM
Simona Morachioli
GENERAL MANAGER
Industrial Engineer
6 years as global PM in P&G Germany
[email protected]
Creative agency
150+ clients- 15 employees
web/adv/press
[email protected]
Francesco Pelosi
Filippo Lubrano
Nicholas Figoli
Commercial director
law degree
Entrepreneur in sun-.times since 2006
[email protected]
CFO
industrial engineer
Business intelligence mgr in iveco
[email protected]
Marketing director
Marketing degree
8 years as group manager in l’oreal
[email protected]
www.eattiamo.com
Financials & Business Model
REVENUE STREAMS
4.450
3.950
Net
Expenditures
Rev 4MM€
Site
10%
TODAY
3.450
Producers'
fee
50%
2.950
2.450
1.950
To Be
Break
Even
1.450
Catering
20%
950
Producers'
fee
10%
K€
450
-50
Catering
40%
1
2
3
4
5
www.eattiamo.com
Site
70%
Investment
and Use of funds
Investment need- First round
250 k€
18 months coverage
Penetration in UE
(retail & Wholesale + mkt)
First seeds from BAs
!
SALES
40K€= 10% equity
90K€
100K€
MKT
HR
60K€
expected payback time: 3,1yrs
www.eattiamo.com
HR
Marketing
Sales Abroad
Site/App for UE
!
Expansion to USA
(retail & Wholesale + mkt)
!
Site/App for USA
ROI & Resources
Possible acquisition targets
Increasing international interest in italian food start ups
Exit with rocket internet (50M€)
Acquisition by Zomato
Resources needed: food business experts, international markets expert, advocates
www.eattiamo.com
“I am so happy to receive directly
home my favorite pesto, anytime I want”
Caterina- happy customer
“Finally, I found a partner to increase
my sales when season is ofF”
cesare of burasca wine company
“I am glad to make sure that
my territories gets to be known
in the world”
Luca- local supporter
THE network of the best Italian food producers.
Taste and buy directly from them
Much more than an e-commerce
www.eattiamo.com
Simona Morachioli (General Manager)
[email protected]
+39 377 54 15 894
“tasting boxes allowed me to try
great food i never tasted before”
Caterina- happy customer
Entry barriers
SlIDE LEFT
ENGAGE
SLIDE RIGHT
www.eattiamo.com
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