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Premiumisation and Luxury
BREAK-OUT SESSION PREMIUMISATION AND LUXURY MIRANDA DICKSON CONOR MCQUAID THIBAUT DE POUTIER TAREEF SHAWA STéPHANIE DURROUX YVES SCHLADENHAUFEN Trade Marketing Director Absolut Elyx Global Busine Development Director Executive VP On-Trade & Luxury Development Luxury & CRM Director Director of Strategy & Development Martell, Mumm Perrier-Jouët Innovation and Portfolio Strategy Director CAPTURING OUR ENTREPRENEURIAL SPIRIT THROUGH PREMIUMISED INNOVATION INNOVATIVE PREMIUMISATION KEY INITIATIVES MOVIE INTRO SLIDE PR AMPLIFICATION OF THE ELYX HOUSE OVER 15 MAJOR FEATURES ON THE ELYX HOUSE - MANY OF WHICH INCLUDE A 15 OR 20 IMAGE SLIDE SHOW GENERATING OVER 30MM+ IMPRESSIONS TO DATE OVER 248 ADDITIONAL NEWS ARTICLES IN REUTERS, DOW JONES - MARKET WATCH, BOSTON.COM, CHICAGO BUSINESS JOURNAL, LOS ANGELES BUSINESS JOURNAL AND MANY OTHERS ADDITIONAL FEATURES COMING UP ON CNN, FORBES, THE RESIDENT AMONGST OTHERS
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