Pony League World Series Sponsorship Presentation

The first PONY League World Series was played in Washington, PA, in
1952 at the former Washington High School Baseball Field, won by San
Antonio, TX.
The following year, Fairmont, WV won the title at the first series played at the
Original (now Lew Hays) Pony Field, the home of the event for the following
10 years, including the only championships won by Washington County
teams--Monongahela in 1954 and Washington the next year.
We've seen our share of World Series players go on to play at the highest
levels of baseball. Ed Spezio, Steve Kemp, Wes Parker, Alex Fernandez,
Jorge Fabregas, Nick Adenhart, and Christian Yelich are among the World
Series performers who have gone on to MLB. And Joe Corvo went from his
Oak Park-River Forest Pony team to play in more than 700 games in the NHL.
Starting in 1964, the World Series was hosted by San Diego & National City,
CA, Ralston, NE and Springfield, IL in consecutive seasons, then returned
home for a six-year run. Seven of the next nine years, the annual
championship tournament was played somewhere other than Washington,
including return visits to Springfield and National City, plus stops in Pasadena,
TX, Davenport, IA and Kennewick, WA.
Twenty years after the event went on the road for the
first time, the World Series returned to Washington, PA
to stay, with every August Classic since 1984 held
in Washington Park.
All-Time PONY League World Series Champions
1952-1972
1973-1993
1994-2014
By State/Nation
1952 San Antonio, TX
1973 Santa Clara, CA
1994 Chinese Taipei
California
1953 Fairmont, WV
1974 West Covina, CA
1995 Bayamon, PR
Puerto Rico
7
1954 Monongahela, PA
1975 Covina, CA
1996 Chinese Taipei
Chinese Taipei
6
1955 Washington, PA
1976 Tampa, FL
1997 Danville, CA
Illinois
4
1956 Joliet, IL
1977 New Bedford, MA
1998 Chinese Taipei
Texas
4
1957 Lufkin,TX
1978 Campbell-Moreland, CA
1999 Covina, CA
Korea
3
1958 Miami, FL
1979 Campbell-Moreland, CA
2000 Chinese Taipei
Hawaii
3
1959 Long Beach, CA
1980 Maui, HI
2001 Ponce, PR
Florida
2
1960 Oak Park-River Forest, IL
1981 West Covina, CA
2002 Norwalk, CA
Georgia
2
1961 Hamtramck, MI
1982 West Covina, CA
2003 Lakewood, CA
North Carolina
2
1962 Houston, TX
1983 Santa Susana, CA
2004 East Cobb, GA
Pennsylvania
2
1963 Evansville, IN
1984 Caguas, PR
2005 Chinese Taipei
Indiana
1
1964 Campbell-Moreland, CA
1985 Marietta, GA
2006 Caguas, PR
Massachusetts
1
1965 Long Beach, CA
1986 Valencia, CA
2007 Trujillo Alto, PR
Michigan
1
1966 Greensboro, NC
1987 Caguas, PR
2008 Long Beach, CA
Virginia
1
1967 Chula Vista, CA
1988 Seoul, Korea
2009 Chinese Taipei
West Virginia
1
1968 Greensboro, NC
1989 Seoul, Korea
2010 Chesterfield Co.,VA
Mexico
1
1969 Honolulu, HI
1990 Seoul, Korea
2011 Laredo, TX
Japan
1
1970 Buena Park, CA
1991 San Juan, PR
2012 Long Beach, CA
1971 Orange, CA
1992 Bradley-Bourbonnais, IL
2013 Okinawa, Japan
1972 Monterrey, MX
1993 Joliet, IL
2014 Hilo, Hawaii
21
World Series Tournaments, Inc. is the local host for the
World Series. This all-volunteer group is responsible for the
funding/staffing requirements of the event along with all other
related activities.
Tournaments, Inc. solicits funding from businesses and
individuals to cover the costs, and invites additional volunteers
and workers to handle the myriad activities in advance and
during the World Series--maintenance, field preparation,
souvenir & concession stands, press box operations, gate &
parking staff, local transportation and security.
Working in conjunction with Pony Baseball and Softball
through the qualifying tournaments and with Washington Youth
Baseball, the local program, Tournaments, Inc. is responsible
for all aspects of the World Series except the actual playing of
the games themselves.
This co-op benefits all three organizations and the local
community as well, drawing national and international
attention on Washington, PA–the Home of Pony Baseball.
Great Baseball. Great Crowds. Great Results.
World Series Growth in Every Category
•  Attendance/Ticket Revenue (Opening Weekend +28%, Championship Day +83%)
•  Booster Club (+37%)
•  Souvenir Sales (+31%)
•  Sponsorship/Partnership (+25%)
•  Website Traffic (+218%)
•  Live Game Video Stream / iScore (31,000 views)
Multi-Media Platform Exposure/Growth
•  Championship Broadcast Partners - KDKA/The CW, ESPN 3 and Comcast on Demand
•  WJPA-AM Radio Broadcast
•  MSASports.net - Live Audio Internet Streaming
•  Observer Reporter - Newspaper Partner
•  Live Streaming Game Video Broadcast and I-Scoring (31,000 viewers)
Media Exposure
•  Significant PR/Publicity beginning with the May 20th Press Conference,
July 24th Media Day all the way through World Series Conclusion - 7/24 to 8/16
•  Game/Event TV Exposure during the PLWS 5 days was over $120k
Entertainment and Promotion Expansion
•  Event enhancement - Military Appreciation Day, Mascot Day, Fireworks, Music, Autograph Sessions, Coca-Cola
Share Truck, Stadium Signage, Live Radio Broadcasts, etc.
2015 PLWS Event Schedule*
THURSDAY, AUGUST 6
MONDAY, AUGUST 10
Teams arrive
10:00 am - Elimination Games 9-10
5:30 pm - Winners’ Bracket Games 11-12
FRIDAY, AUGUST 7
11:30 am - Home Run Derby/Fastest Runner
5:30 pm - Opening Night Games 1-2
Opening Ceremonies between games
TUESDAY, AUGUST 11
SATURDAY, AUGUST 8
WEDNESDAY, AUGUST 12
10:00 am - Champions League Game
12:00 noon - Game 3-6
SUNDAY, AUGUST 9
10:00 am - Breakfast of Champions (Double Tree, Meadowlands)
5:30 pm - Elimination Games 7-8
1965 Championship Anniversary Celebration
between games
10:00 am - Elimination Games 13-14
5:30 pm - Division Championship Games 15-16
10:00 am - If Necessary Game 17
12:30 pm - If Necessary Game 18
7:30 pm - PONY League World Series
Championship Game
* Tentative
2015 PLWS Zone Sites*
European Zone (April)
Mexico, Caribbean, Asia-Pacific (July)
US Zones--South, East, West, North, Host Area (August)
The Washington County Chamber of Commerce and Washington
County Tourism Promotion Agency recognizes the importance of the
PONY League World Series to the Washington County Community.
With that as the background both the Chamber and Tourism Agency
have dedicated strategic resources and financial support to help
realize the full potential of the PONY League World Series.
“We are excited to partner with the PONY League World Series
in the negotiations of a television broadcasting agreement with
KDKA/CW and also provide them with marketing funds to help
get the word out about this exciting youth sporting event that
occurs in Washington County.”
Jeff Kotula
President
Washington County Chamber of Commerce
and Washington Tourism Promotion Agency
City of Washington:
•  Mayor Brenda Davis
•  Council: Terry L. Faust, Tracie Graham,
Joe Manning, Ken Westcott
•  Parks, Streets, Safety, Police, Fire and
Code Enforcement Departments
Washington County:
•  Commissioners Larry Maggi (Chair),
Diana Irey-Vaughan, Harlan Shober
•  Washington County Chamber of Commerce,
Tourism Boards of Directors & Staff
•  Sheriff Samuel Romano, Washington County
Community Services & Leader Programs
•  Washington County Redevelopment &
Transportation Authorities
Commonwealth of Pennsylvania:
•  Sen. Camera Bartolotta
•  Rep. Brandon Neuman
•  Rep. Jason Ortitay
•  Pennsylvania Department of Community
& Economic Development
US Congress:
• Congressman Tim Murphy
KDKA/CW Live TV Game Broadcast
•  Wednesday August 12th – 7:30 to 10 PM
PLWS Championship Game
•  Additional Broadcasts TBD
KDKA-WPCW Coverage Map
Pittsburgh TV Market
MTotal DMA - 1,181,540 TV Households
  
S
WJPA-AM Live Radio Broadcasts
Online Coverage
Observer-Reporter Newspaper
Print/Online Coverage
MSASports.net
Live Internet Streaming Partner
Additional reach outside
of the market:
NSI - 460,240 TV Households
 
N
Pittsburgh Internet Market
• 76.5% Internet household penetration*
• 903,878 total Internet households
Coverage Map represents 3 million adult consumers.
64.1% of unique visitors
to the media website
have a HH income of
over $60K
CBSPittsburgh.com A18+
1,040,000
A25-54
558,000
$60k+
681,000
Media and Publicity Support
•  Television
•  Radio
•  Print/Newspaper
•  Outdoor Billboards
•  Mobile Billboards
•  Publicity/Press Conference/
Media Days and More
Advertising Opportunities
• Media – TV, Radio, Internet
• Signage
• Print – Program, Ads
• Promotions
• Tickets
2015 PONY League World Series Name and Title
and Game Broadcast Sponsorship Opportunity
World Series Name and Title Sponsorship Package Benefits:
•  Full naming rights for the 2015 PONY League World Series Championship Game.
•  Championship Night Presenting Rights
•  1,000 Tickets for Championship Night (additional tickets possible).
•  VIP Suite with food and beverage provided (up to 40 people)
•  Outfield Fence Billboard for entire Series (4’ x 8’).
•  Logo/Name inclusion in Radio/Newspaper Advertising for PLWS.
•  Logo on cover of World Series Program.
•  Full color ad, World Series Program magazine back cover.
•  Logos painted on Lew Hays PONY League Field.
•  Banner on newly constructed restroom/maintenance facility. Banner will remain all year long.
Name and Title Sponsorship Package for the Game Broadcast Benefits:
•  Name and Title of 2 Game Broadcast
•  CEO message on KDKA/CW
•  Show Promotion Schedule on News/Web and other Network Programming
•  Rebroadcast of show on Network (second-airing)
•  6 TV commercials during each game broadcast (12 total commercials)
•  Logo and link to the Pony and Tourism Website
•  One-half page ad in the July Monthly Washington County Business Journal.
•  Outfield Fence Billboard
•  Other Stadium Signage to be discussed
•  In-Game Promotion
•  Chamber/Tourism - Press Conference lead position
Name and Title Package
$45,000
2015 PONY League World Series Night and Game
Broadcast Segment Sponsorship Opportunity
Sponsor a night at the 2015 PONY League World Series and receive the following:
•  One thousand (1,000) admission tickets for the night sponsored for ADVANCE distribution by the Night Sponsoring organization.
•  Forty (40) VIP admission passes for the Hospitality Suite above the Press Box, including food/beverage.
•  Ten (10) VIP Parking passes.
•  A four-by-eight (4’ X 8’) billboard at Lew Hays PONY Field during the World Series.
•  A full-page advertisement in the PONY League World Series Souvenir program.
•  Night sponsoring organizations will be recognized in radio/newspaper/television advertising.
•  On the night sponsored, numerous announcements will be made, informing the fans of the sponsorship,
and the fact that part of the sponsorship includes fans keeping all foul balls hit into the seating areas.
•  Throughout the World Series, audio commercials from the sponsoring organization will be aired on the Public Address System
at Lew Hays PONY Field (creative provided by sponsor).
•  On Field Recognition -Night Sponsoring organization will be introduced at Lew Hays PONY Field on the night sponsored,
as well as at the World Series Opening Ceremonies, if desired.
•  Fan give-away Opportunity on the night sponsored.
•  Forty (40) adult and forty (40) youth Series passes, good for admission to all games.
•  Company logo and link on ponyworldseries.org website, Facebook and Twitter pages.
Segment Sponsorship/Title Sponsorship:
•  Game Broadcast Segment Sponsor
•  2 TV commercial per broadcast
•  Logo and link on Pony and Tourism Website.
•  One quarter page ad in the Monthly Washington County Business Journal for the quarter.
•  Stadium Signage
•  Outfield Fence Billboard
•  Rebroadcast of show on Network (second-airing)
•  Program Advertising
•  In-Game Promotion
•  Press Conference inclusion
Night and Game Broadcast Segment Package
$10,000
2015 PONY League World Series Champions Game and
Game Broadcast Segment Sponsorship Opportunity
Champions Game Sponsor at the 2015 PONY League World Series and receive the following:
• Forty (40) VIP admission passes for the Hospitality Suite where food/beverage will be provided by
Tournaments, Inc. during the Champions Game..
•  A four-by-eight (4’ X 8’) billboard at Lew Hays PONY Field during the World Series.
•  A full-page (8.5 X 11.0) advertisement in the PONY League World Series program.
•  Champions Game Sponsor will be recognized in radio/newspaper/television advertising purchased
and produced World Series Tournaments, Inc.
•  Audio commercials from the sponsoring organization will be aired on the Public Address System
at Lew Hays PONY Field (creative provided by sponsor).
•  Twenty (20) adult and twenty (20) youth Series passes, good for admission to all games.
•  Company logo and link on ponyworldseries.org and PLWS Facebook and Twitter pages.
Segment Sponsorship/Title Sponsorship:
•  Game Broadcast Segment Sponsor
•  2 TV commercial per broadcast
•  Logo and link on Pony and Tourism Website.
•  One quarter page ad in the Monthly Washington County Business Journal for the quarter.
•  Stadium Signage
•  Outfield Fence Billboard
•  Rebroadcast of show on Network (second-airing)
•  In-Game Promotion
•  Press Conference inclusion
Champions Game Sponsor and Game Broadcast Segment Package
$7,000
2015 PONY League World Series Skills Competition and
Game Broadcast Segment Sponsorship Opportunity
Skills Competition Sponsor at the 2015 PONY League World Series and receive the following:
•  Twenty (20) VIP. Admission passes for the Hospitality Suite where food/beverage during the skills competition.
•  A four-by-eight (4’ X 8’) billboard at Lew Hays PONY Field during the World Series.
•  A full-page (8.5 X 11.0) advertisement in the PONY League World Series program.
•  Skills Competition Sponsor will be recognized in radio/newspaper/television advertising.
•  Throughout the World Series, audio commercials from the sponsoring organization will be aired on the
Public Address System at Lew Hays PONY Field (creative provided by sponsor).
•  A representative of the Homerun Derby Sponsor will be introduced at Lew Hays PONY Field and will
present the award to the Homerun Derby Champion.
•  Twenty (20) adult and twenty (20) youth Series passes, good for admission to all games.
•  Company logo and link on ponyworldseries.org and PLWS Facebook and Twitter pages.
Segment Sponsorship/Title Sponsorship:
•  Game Broadcast Segment Sponsor
•  2 TV commercial per broadcast
•  Logo and link on Pony and Tourism Website.
•  One quarter page ad in the Monthly Washington County Business Journal for the quarter.
•  Stadium Signage
•  Outfield Fence Billboard
•  Rebroadcast of show on Network (second-airing)
•  In-Game Promotion
•  Press Conference inclusion
Skills Competition Sponsor and Game Broadcast Segment Package
$7,000
2015 PONY League World Series Team and
Game Broadcast Segment Sponsorship Opportunity
Sponsor one of 10 Team at the 2015 PONY League World Series and receive the following:
•  A four-by-eight (4’ X 8’) billboard at Lew Hays PONY Field during the World Series.
•  A full-page (8.5 X 11.0) advertisement in the PONY League World Series program.
•  Team sponsors will be recognized in radio/newspaper/television advertising purchased and produced
World Series Tournaments, Inc.
•  Audio commercials from the sponsoring organization will be aired on the Public Address System at
Lew Hays PONY Field (creative provided by sponsor).
•  Twenty (20) adult and twenty (20) youth Series passes, good for admission to all games.
•  Company logo and link on ponyworldseries.org and PLWS Facebook and Twitter pages.
Segment Sponsorship/Title Sponsorship:
•  Game Broadcast Segment Sponsor
•  2 TV commercial per broadcast
•  Logo and link on Pony and Tourism Website.
•  One quarter page ad in the Monthly Washington County Business Journal for the quarter.
•  Stadium Signage
•  Outfield Fence Billboard
•  Rebroadcast of show on Network (second-airing)
•  In-Game Promotion
•  Press Conference inclusion
Team Sponsorship and Game Broadcast Segment Package
$7,000
Other Sponsorship and Advertising Opportunities
Advertising Opportunities
• Media – TV, Radio, Internet
• Signage
• Print – Program, Ads
• Promotions
• Tickets
Pony Sponsorship Packages
• $5,000 – Live Web Stream Sponsor
• $2,500 – Skills Competition (Homerun Derby/ Fastest Runner
• $2,500 – Champions Game
• $2,000 – Entertainment Sponsorship
• $1,750 – Team Sponsorship
• $1,000 – Fence Billboard Sign
• $ 500 – Website Ads
• $ 400 – Full Page Ad
• $ 250 – Half Page Ad
• $ 250 – In-Game Promotion (limit 2 per game)
Promotion/Events/Other Opportunities
•  Fireworks
•  Mascot Day
•  Fan Fest/Fan Experience
•  Giveaways
• Military Appreciation
• Concert/Entertainment
• Sponsor Vendor Booths
Bob Gregg, Chair
John Swiatek
PONY League World Series
Office 724-222-2110
Cell 724-344-4956
[email protected]
Swiatek Melone Group
Cell 412-298-2716
[email protected]
World Series Tournaments, Inc.
PO Box 1115, Washington, PA 15301
Thanks for your Consideration!