your Media Fact Sheet here
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your Media Fact Sheet here
MEDIA FACT SHEET • • • WHAT: The Weekend To End Women’s Cancers benefiting the Harry Perkins Institute of Medical Research WHEN: 28 -29 March 2015 DURATION: 2 day, 60km walk including overnight camp For more information visit www.endcancer.org.au or call 1300 99 WALK (9255) ABOUT THE WALK • The 2015 Perth Walk is the second annual Weekend To End Women’s Cancers in Western Australia. • The Weekend To End Women’s Cancers is a 2-day, 60km walk to raise vital funds for the Harry Perkins Institute of Medical Research, Western Australia’s first centre for Women’s Cancer Research. • The Perth Weekend is the largest walk for women’s cancers in WA having raised $2.2 million in 2014. • Funds raised through The Perth Weekend enable world-leading scientists at the Harry Perkins Institute of Medical Research to acquire vital equipment needed for advancing breast and ovarian cancer research programs in Western Australia. • Total funds raised and final participant numbers for this year’s event will be announced moments before the Walk begins at the opening ceremonies in Perth on Saturday, March 28th. • 1 in 3 Australian women will develop a form of cancer before the age of 85. • Walkers will be supported by hundreds of volunteers and crew members, providing meals, water and snack stops, portable restrooms, safety on the course, comprehensive medical services and an overnight campsite complete with tents, hot showers and entertainment. • Media will find interest in the humanizing stories of Walkers, many of which have been impacted by cancer and are walking for personal, deeply moving reasons. Media will also have the opportunity to interview executives, researchers and doctors from the Harry Perkins Institute of Medical Research who can discuss how the funds are being put to immediate use supporting cancer research, treatment and care at Harry Perkins Institute. ABOUT THE HARRY PERKINS INSTITUTE OF MEDICAL RESEARCH The Harry Perkins Institute of Medial Research is dedicated to improving the health of the community it serves - across the state, nation and globe. Its research aims to uncover the genetic and environmental causes of a range of diseases. The ultimate goal is to prevent disease developing and to create improved treatments if these conditions do emerge. The Harry Perkins Institute of Medical Research team has identified numerous genes associated with diseases such as leukaemia, diabetes, cancer (especially breast, ovarian and prostate), as well as those contributing to a number of nerve, muscle and mental health disorder. More information can be found at www.perkins.org.au. MEDIA CONTACT Bianca Swapshire Communications Coordinator │Weekend To End Women’s Cancers [email protected] | M: 0478 035 260