Media Kit - Guaranty Media

Advertising on After Further Review with Matt Moscona on 104.5 ESPN
Radio has helped Sport Clips get the word out about our signature “MVP
Treatment,” which keeps our clients coming back again and again. Our
sales have increased and we look forward to a continued relationship
with 104.5 ESPN radio and Guaranty Media.
Jeremy Aydell, Owner Baton Rouge area Sport Clips
Advertising on the Roland Doucet show has been very good for
business. This is the first year we were completely leased out. Also got
some fantastic exposure as an exhibitor at Taste of Tiger Tailgating.
Monya Crowell,
From Campers to Go, Port Vincent, LA
People tell me all the time that they hear our commercials on Eagle
98.1 and ESPN 104.5. This means we are advertising on the right
stations and to the right audience.
Rusty Jenkins,
Vice President/Regional Sales Manager,
Louisiana Land Bank
All of the employees at Guaranty have treated me with great respect
and care. Our account executive has offered plenty of awesome ideas
that have helped our company tremendously. The other employees have
also given me great service as well, whether it be something as simple
as a billing question all the way up to personal discussions with on-air
talent, which says volumes for the quality of your people and your
company culture. This is something that I really appreciated and will
continue to appreciate as my business develops with
Guaranty Media.
Bob Chedville,
Game Day Foods, LLC
Over the years I have had the pleasure of working with the entire
Guaranty Media Team in getting our message of savings and service
to prospective customers throughout the Greater Baton Rouge market.
Everyone at Guaranty has always demonstrated the desire, initiative,
and creativity to help us grow our business. They are great business
partners. Ken Champagne,
Business Leader, USAgencies Low Cost Auto Insurance
Guaranty Media of Baton Rouge, with its group of consistently
successful radio stations, delivers listeners that will match a client’s
desired target demographic to achieve results. Our account executive,
Mike, keeps me abreast of the latest changes within the market, and
works as an extension of our agency to maximize effectiveness of each
schedule. It is sincerely a pleasure doing business with Guaranty!
Denise Bishop,
Media Planner/Buyer, GRAHAM GROUP
I have a unique perspective because I not only advertise with Talk
107.3 and 104.5/104.9 ESPN, but I also produce my show with
Guaranty Media. From an advertising perspective I think I’m reaching
a new audience. I’ve had some different people tell me they’ve
heard my commercials. From a business standpoint, the team at
Guaranty has been nothing but professional and easy to work with.”
Louis Altazan,
AGCO Automotive & Host of The Automotive Hour
Your success is all
that matters to us
For almost a century, our company has been successful only when our clients
have succeeded. We don’t know how to do it any other way and we wouldn’t
want to do it any differently even if we did. The opportunity to assist your
business experience success excites us every day. We are here for you.
We believe this year is going to be another solid year for the Baton Rouge
Metro as numerous multi-billion dollar industrial projects continue to move
forward. Job growth and consumer spending are projected to continue their
upward trajectory in the coming years. It’s an exciting time to be in South
Louisiana.
Just as exciting are the opportunities Guaranty Media has to offer you. From
LSU Sports, local ESPN shows and Talk 107.3 - Baton Rouge’s only local FM
Talk radio station, to Walton & Johnson on The Rock Station, EAGLE 98.1 and
Big D and Bubba on 100.7 the Tiger and our numerous digital and mobile
platforms, we have your marketing needs covered twenty-four hours a day.
We have the Listeners, Readers, Likes and Followers you need and nobody
can deliver them to your business better than we can. Take a look at all of the
opportunities we offer to market your business. We can help you reach your
goals this year and beyond.
We are Baton Rouge’s only locally owned radio group. We know the community
and we know you are the key to our success. How can we help?
Sincerely,
Flynn D Foster
President
Gordy Rush
Vice President/Market Manager
Guaranty Media
Our family of radio stations reach 237,000 listeners
per week in the metro area
Guranty Media reaches
43% of adults 18+.
Nearly half of our audience earns 75k+
Source: Eastlan Fall 2015
Radio
Radio reaches 93% of college graduates.
Radio reaches 94% of people making 75K+
per year.
62% of shoppers listened to Radio immediately prior to making a purchase.
Country and News Talk are the top 2 National formats in radio.
Source: RAB 2013
We’ve got you covered
Guaranty Media
WDGL
Eagle 98.1 The Rock Station
5:30a-10a Walton & Johnson
10a-3p
Scotty Drake
3p-7p
Condon Uncensored
7p-12a
Dan Day
Baton Rouge’s only Rock station. Eagle
98.1 is the Flagship Station for LSU
Football, LSU Men’s Basketball, LSU
Baseball and the New Orleans Saints.
Guaranty Media
WTGE
100.7 The Tiger
South Louisiana’s Tiger Country
4a-10a
Big D & Bubba
10a-1p
James Gilmore
1p-3p
Carley McCord
3p-7p
Chris Powers
7p-1a
Café Nashville
Sat 5a-10a
Sun 7a-10a
Roland Doucet’s Rockin’ Cajun Show
We are Baton Rouge’s ONLY locally
programmed Country music station – home
to Big D and Bubba in the morning; featuring
the best mix of today’s new country with
familiar favorites – we are South Louisiana’s
Tiger Country.
WNXX/KNXX
104.5/104.9 ESPN Baton Rouge
5a-7a
Mike & Mike
7a-9a
Culotta & The Prince
9a-11a
The Dan LeBatard Show
11a-1p
Sports Today with Charles Hanagriff
1p-3p
Russillo and Kanell
3p-6p
After Further Review with Matt Moscona
6p-8p
Weekday Local Specialty Shows
8p-10p
The Right Time with Bomani Jones
10p-12a
Freddie Coleman
All Sports – live and local sports talk for Baton Rouge
and South Louisiana. Featuring coverage of LSU Sports,
New Orleans Saints and area teams. The exclusive
sports leader in South Louisiana.
Guaranty Media
WBRP
Talk 107.3 FM
Baton Rouge’s Local Talk Leader
6a-10a
A.M. Baton Rouge with
Bill Profita and Kevin Gallagher
10a-1p
The Clarence Buggs Show
1p-4p
Dave Ramsey
4p-6p
The Jim Engster Show
6p-9p
The Lars Larson Show
9p-12a
Jim Bohanon
Baton Rouge’s only live FM Talk Station, featuring a
live and local morning show, and midday show, Dave
Ramsey’s National Financial Peace show, followed
by our live and local afternoon drive show.
Guaranty Media
Radio Meets Digital
Our live and local presence gives Guaranty the
unique opportunity to offer exclusive, relevant and
interactive content on our station websites. Contest
participants are driven to our sites to register to
win for prizes ranging anywhere from LSU game
tickets and exclusive concert events, to barbeque
grills and local gift certificates. Another feature of
our websites is the “Listen Live” function, where
our listeners can tune in to our Stream Stations at
work, at home, or wherever, conveniently on their
computer. A visual display ad on any of our sites is
the perfect complement to an on-air schedule.
www.1007thetiger.com
www.Talk1073.com
www.eagle981.com
www.1045espn.com
Guaranty Media
Connected to our Community
We have an app for that too! All four of our stations have a free app
on the apple and android markets. Want to catch the LSU post game
show on Eagle 98.1 without leaving your tailgate spot, or hear your
new favorite country song while working in the yard? No problem! We
offer sponsorships for all our apps, including our interactive 104.5
Baton Rouge “Huddle” and the “Activity Stream” on Talk 107.3.
Voice your opinion without the phone call to your favorite Sports and
News Talk shows!
Visit us on Facebook and Follow us on Twitter –
we’re staying Connected to our Community!
Guaranty Media
Home of LSU Sports
If you’re not aware that the pace of
business on a Monday in Baton Rouge
is dependent solely upon the outcome
of Saturday night’s game, then you’re
not from around here…Welcome to
South Louisiana!
Eagle 98.1 Gameday, hosted by
Charles Hanagriff, offers exclusive
content on our football pre and post
game shows.
Our Football line-up also includes
the Les Miles Show, Tiger Zone and
Sunday Light Live!
Listeners tune in to hear live
games for LSU Football, Baseball,
Basketball & Softball – we are the
home of LSU Sports!
Guaranty Media
Events
Taste of Tiger Tailgaiting - Bayou
Bash - Concerts - Bayou Country
Superfest - Fundraisers
Guaranty Media
We Walk the Walk
Guaranty is proud to be locally owned and operated, in fact
– it’s our favorite bragging right! But, we don’t only “talk the
talk”... we are involved in a multitude of community events,
charities, fundraisers, and even put on a few ourselves –
including our annual Dreams Come True Radiothon and
Community Easter Egg Hunt!
Guaranty Media
Awards
Louisiana Association of Broadcasters Awards
2015
2015 Marconi Awards Finalist – Eagle 98.1
2013 Marconi Awards Finalist – Eagle 98.1
Gordy Rush
2009 Louisiana Association of Broadcasters
Golden Mic Award
2013 Louisiana Association of Broadcasters
Broadcaster of the Year
2015 Radio Manager of the Year
Bill Profita
2012 LAB Distinguished Service Award
2013 LAB Lifetime Achievement Award
Anna Betts
2013 Women in Media Industry Newcomer Award.
Matt Moscona
2012 Radio Ink Magazine - “Top 30
Local Sports Talkers in America”
2014 Radio Ink Magazine - “Top 30
Local Sports Talkers in America”
2015 Radio Ink Magazine - “Top 30
Local Sports Talkers in America”
Scotty Drake
2008 Louisiana State Medical Society Award for
Excellence in Medical Journalism
2008 Louisiana Association of Broadcasters
Distinguished Service Award for 32 years in
Baton Rouge radio
2009 Louisiana State Medical Society Award for
Excellence in Medical Journalism
2010 Louisiana State Medical Society Award for
Excellence in Medical Journalism
Station of the Year, Major Market – Eagle 98.1
Best Radio Digital Application – Eagle 98.1
Uniquely Louisiana – Talk 107.3
Election Coverage – Talk 107.3
2014
Radio Station of the Year, Major Market – Eagle 98.1
Election Coverage – Talk 107.3
Best Digital App – Eagle981.com
Uniquely Louisiana – Bite & Booze, Talk 107.3
2013
Community Service Award
Radio Promotion of the Year Award (Kia Keys to the Matchup)
Radio Station of the Year, Major Market – Eagle 98.1
2012
Radio Station of the Year, Major Market- Eagle 98.1
Broadcaster of the Year, George Foster, Jr.
Community Service Award- WBRP
Radio Promotion of the Year- Tiger’s Taylor Swift Promotion
2011
Community Service Award- Dreams Come True
Distinguished Service- Brian King
2010
Radio Promotion of the Year- Easter Egg Hunt
Distinguished Service Award- George Foster
Radio Station of the Year, Major Market- Eagle 98.1
Community service Award
2009
Radio Promotion of the Year
Radio Station of the Year, Major Market- WYPY
2008
Radio Station of the Year, Major Market- Eagle 98.1
Promotion of the Year
2012 Eagle 98.1, recipient Special Olympics
Louisiana Award for Outstanding Media
2012 Louisiana State Medical Society Award for
Excellence in Medical Journalism
2013 Louisiana Association of Broadcasters Prestige
Award for Year-Long Community Service Campaign
2013 Louisiana State Medical Society Award for
Excellence in Medical Journalism
Big D & Bubba
CMA 2015 National Personality of the Year
Guaranty Media
Radio enhances Internet advertising
Recall of advertising is dramatically enhanced,
27% vs. 6% , when a mix of radio and Internet ads is used
compared to website ads alone. Radio ads can also improve
website traffic and a brand’s emotional bond with consumers
when added to Internet exposures.
225 388 9898
EAGLE 98.1 ll 100.7 THE TIGER || TALK 107.3 FM || 104.5/104.9 ESPN
Guaranty Media
929-B Government Street
Baton Rouge, LA 70802