Logo guidelines for media
Transcription
Logo guidelines for media
Logo guidelines for media Our logo is the symbol of who we are. The Upwork logo represents the aspiration, energy and optimism of redefining the future of work. It is the single most important visual aspect of our brand—the symbol of who we are—so we must follow strict rules and apply it consistently across all applications. Upwork Logo Guidelines for Media r1 2 Use the Upwork logo correctly. It’s important that we never modify our logo in any way, don’t use our logo too small or use it in a way that makes it hard to read. Clear space Minimum size X X Print: .125 inch Digital: 15 pixel X Upwork Logo Guidelines for Media r1 X X 3 We strongly prefer the use of the full color logo on a white background. On white On green Upwork Brand Guidelines v1.1 On “work” grey or black 4 Single color logos are to be used only as a last resort. Secondary treatments Black should only appear on White Upwork Logo Guidelines for Media r1 5 Ensure there is adequate contrast when used with photography. The Up Green Primary Logo can only be used on white or near white space of the photo. Equivalent to 50% black. Upwork Logo Guidelines for Media r1 Visual guidelines 6 Don’t do this. work Change “work” to colors not specified in this guide Place Logo on background with improper contrast Place Logo on visually busy photography Put “work” in another typeface up Use stroke outline on “work” Apply effects or filters on “work” Scale Logo elements individually Transform or rotate the Logo Upwork Logo Guidelines for Media r1 Use “work” from the Logo in context Do not incorporate customized “Up” into Logo 7
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