Readings in Strategy - Harvard Business School Press
Transcription
Readings in Strategy - Harvard Business School Press
CORE CURRICULUM Readings in Strategy Fundamental course material in Strategy Tight pedagogical link between Readings and HBS cases Adopt individual Readings or the full set “This material is simple yet exhaustive and provides a methodical approach to teach the concepts .... The interactive segment makes it very useful and interesting.” REVIEW FROM HARVARD BUSINESS PUBLISHING FOR EDUCATORS WEB SITE cover the fundamental concepts, theories, and frameworks that business students must learn. Authored primarily by faculty at Harvard Business School, each 20-30 page Reading is delivered entirely online and comes with a Teaching Note, review questions, and exhibit slides. Many also include video clips and Interactive Illustrations. CORE CURRICULUM READINGS IN STRATEGY Instructors can adopt individual Readings or the entire set, depending on their course goals. Interactive Illustrations allow students to experiment with changing parameters and quickly master complex theories. The Readings also feature a glossary of key terms, endnotes, and a comprehensive index. Each Teaching Note includes a list of recommended cases, articles, and eLearning programs that pair well with the Reading. SEE REVERSE FOR A LIST OF READINGS IN STRATEGY SERIES EDITOR Ramon Casadesus-Masanell Harvard Business School ALSO AVAILABLE IN THE FOLLOWING DISCIPLINES: Entrepreneurship Marketing Operations Management hbsp.harvard.edu CORE CURRICULUM: STRATEGY The 10 Strategy Readings below are listed in one potential teaching sequence: Introduction to Strategy Ramon Casadesus-Masanell #8097 Corporate Strategy #8118 • AVAILABLE 2015 INTERACTIVE ILLUSTRATIONS Link between Economic Profit of U.S. Industry Groups and Porter’s Forces Framework Competing Globally #8123 • AVAILABLE 2015 Porter’s Forces Framework Positioning Within a Three-Dimensional Business Landscape Southwest Airlines’ Business Model Types of Competitive Advantage Within a Specific Segment VIDEOS Technology Strategy #8127 • AVAILABLE 2015 The Six Forces Executing Strategy J. Bruce Harreld #8136 Industry Analysis Ramon Casadesus-Masanell #8101 The Balanced Scorecard VIDEOS Defending the Core INTERACTIVE ILLUSTRATIONS The Importance of Culture Porter’s Forces Framework Transformational Change Competitive Advantage Pankaj Ghemawat, Jan W. Rivkin #8105 PROJECTED READING LAUNCH DATES ARE SUBJECT TO CHANGE INTERACTIVE ILLUSTRATIONS Added Value Concept Cost Component Analysis Division of Value Irizar’s Value Chain Relative Cost Analysis Types of Competitive Advantage Within a Specific Segment Sustaining Competitive Advantage Felix Oberholzer-Gee #8109 • AVAILABLE 2015 Competitive Dynamics Ramon Casadesus-Masanell #8131 • AVAILABLE 2015 Setting Aspirations—Mission, Vision, and Values Ramon Casadesus-Masanell #8114 VIDEOS Aspirations and Economic Interests Medtronic’s Enduring Mission PepsiCo: Performance with Purpose A Shared Sense of Mission Part 1 A Shared Sense of Mission Part 2 Visions Guide Strategy Walking the Talk EDUCATOR COPIES FOR PREMIUM EDUCATORS Premium Educators registered at hbsp.harvard.edu can get access to course-planning tools, Teaching Notes, Free Trials for eLearning content, and special student pricing. NOT REGISTERED? APPLY NOW educatoraccess.hbsp.harvard.edu Product #M00057 MC190440215 © 2015 Harvard Business School Publishing Harvard Business Publishing is an affiliate of Harvard Business School. Printed on Recycled Paper