YELLOW PAGES LOGO GUIDELINES
Transcription
YELLOW PAGES LOGO GUIDELINES
YELLOW PAGES LOGO GUIDELINES Legal Notice Yellow Pages and the Walking Fingers & Design are trademarks of Yellow Pages Digital & Media Solutions Limited in Canada. MINIMUM SPACE AROUND THE LOGO MINIMUM SIZE IMPROPER USAGE The logo should always be placed in a prominent position, so it appears clear and distinct. Around the logo there should always be enough space to ensure a powerful and clear visual image. It is important that all parts of the identity can be easily read in every application. For this reason, the logo should not be reproduced smaller than the dimensions specified on this page. It is important to be familiar with how the logo should not be used. Some of the common areas to avoid are illustrated on this page. h 1” h DO NOT distort or modify the Yellow Pages logo. h h h DO NOT use the Yellow Pages icon without the fingers. WITH & WITHOUT STROKE LOGO COLOURS If the logo is on coloured background other than yellow, the logo has no stroke. If the logo is on white background use the stroke. Colours and their consistent use are a vital part of our visual identity. Our colours are specified as Pantone colours and are our “ideal” colours. All colours should match the value for coated Pantone as closely as possible to ensure identical colour in all media. REVERSED AND BLACK & WHITE LOGO YELLOW Pantone Process Yellow C CMYK0/0/100/0 RGB255/242/0 HEX#FFF200 These are the only other colour possibilities for the Yellow Pages logo. GREY Pantone425C CMYK0/0/0/79 RGB87/90/93 HEX#575A5D DO NOT create graphic treatments that are based on the shape of the logo. Reception this way DO NOT use multiple logos or create a pattern from the Yellow Pages logo. DO NOT rotate or reorient the Yellow Pages icon. DO NOT use the word mark without the icon. The word mark must never appear on two lines. DO NOT screen back the logo or use it as a tinted background element. DO NOT use the icon as a bullet point in presentation documents. COPY POINT #1 COPY POINT #2 COPY POINT #3 DO NOT use the Yellow Pages logo on top of a busy or distracting photograph. For advice, approval or technical questions, please contact [email protected]
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