REFERAT FRA ORDINÆR GENERALFORSAMLING i
Transcription
REFERAT FRA ORDINÆR GENERALFORSAMLING i
Nyt på biblioteket i februar – Erhvervsakademi Aarhus, Sønderhøj Interesseret? Kig forbi, eller reservér på http://integrabib.dk/uddbib2-aabc/ Hop til: Internet, programmering, grafisk design Økonomi - global, national Organisation & ledelse Markedsføring, e-handel, reklame Blandede bolcher Internet, programmering, grafisk design 00.1 Typography sketchbooks / redaktører: Steven Heller, Lita Talarico. - London : Thames & Hudson, 2011. - 365 s. : ill. i farver ISBN-13: 9780500241387 ISBN-13: 9780500289686 DK5: 00.1 Emne: 2000-2050 ; 2000-2010 ; boghåndværk ; typografi ; skrift ; designproces ; bogstaver ; grafik ; skitser Optryk af sider fra internationale typografers og grafiske designeres private skitsebøger. Især tegninger og håndskrevne skitser af bogstaver fra forskellige alfabeter. Aimed at all those who use type, whether by hand or on screen, this survey gets into the minds of designers who create typefaces, word-images and logos through their private sketchbooks. Arranged by designer, this collection reveals how the world's top typographers and designers strive to find new and exciting ways of communicating through letters and words. Tekst på engelsk Billedbog 19.633 Van Der Spuy, Rex Foundation Game Design With Actionscript 3.0 / forfatter: Rex Van Der Spuy. - 2nd ed.. - Friends of Ed, 2011. xvii, 662 sider ISBN-13: 9781430239932 ISBN: 143023993X DK5: 19.633 Emne: computerspil ; Actionscript ; computer games ; video games The book treats programming as a creative artistic tool, and presents all the most important skills and techniques a beginning game designer needs to build games with Flash from scratch. 1 Programming Foundations: How to Make a Video Game. 2 Making Objects. 3 Programming Objects. 4 Controlling Movie Clip Objects. 5 Decision Making. 6 Controlling a Player Character. 7 Bumping into Things. 8 Object-Oriented Game Design. 9 Platform Game: Physics and Data Management. 10 Advanced Object and Character Control. 11 Using Flash Professional 19.633 Head first mobile web / Lyza Danger Gardner, Jason Grigsby. - 1. ed.. - Sebastopol, CA : O'Reilly, 2012. - xxxii, 441 s. : ill. ; 24 cm.. - (Head first series) ISBN-13: 9781449302665 ISBN: 1449302661 DK5: 19.633 Emne: webdesign ; hjemmesider ; mobile enheder ; applikationsudvikling LC-emneord: Mobile computing. Programming ; Application software. Development Head First Mobile Web walks you through the process of making a conventional website work on a variety smartphones and tablets. Put your JavaScript, CSS media query, and HTML5 skills to work--then optimize your site to perform its best in the demanding mobile market. Along the way, you'll discover how to adapt your business strategy to target specific devices. Responsive web design. Mobile-first responsive web design. Facing less-than-awesome circumstances. What devices should we support?. Get with the group. The Tartanator. Super mobile web apps. Tartan Hunt: going native. Make (some) sense of the chaos. The top six things (we didn't cover). Gotta start somewhere. Sniffing out devices. Take care of the environment Includes index "A brain-friendly guide" --Cover 19.633 PHP master : write cutting-edge code / by Lorna Mitchell, Davey Shafik, Matthew Turland. - Collingwood, VIC, Australia : Sitepoint, c2011. - xxvii, 375 s. ; 23 cm. ISBN-13: 9780987090874 ISBN: 0987090879 DK5: 19.633 LC-emneord: PHP (Computer program language) For PHP developers who are serious about refining their server-side applications. This book will help you to employ the most effective object oriented programming approaches, wrap your projects in layers of security, and ensure your code is doing its job perfectly. Includes bibliographical references and index. Object Oriented Programming. Databases. APIs. Design Patterns. Security. Performance. Automated Testing. Quality Assurance. PEAR and PECL. SPL: The Standard PHP Library. Next Steps. 19.64 Introducing HTML5 / forfattere: Bruce Lawson, Remy Sharp. - 2. edition. - Berkeley, Calif. : New Riders, 2012 [i.e. 2011]. - xvi, 295 sider : ill. ISBN-13: 9780321784421 ISBN: 0-321-78442-1 DK5: 19.64 Emne: webdesign ; hjemmesider ; HTML ; HTML 5 Form: vejledninger The book taps into the interest and questions web designers and developers have about the adoption of HTML5. The authors have been working with the spec from the beginning and offer real-world applications that can be applied now, as well as insight into the more problematic aspects that still need work and development Indhold: Main structure ; Text ; Forms ; Video and audio ; Canvas ; Data storage ; Offline ; Drag and drop ; Geologication ; Messaging and workers ; Real time ; Polyfilling : patching old browsers to support HTML5 today 19.64 XML for dummies / forfattere: Ed Tittel, Lucinda Dykes. - 4. ed.. - Hoboken, N.J. ; Chichester : Wiley, 2005. - 366 s. : ill.. - (--For dummies) ISBN: 0-7645-8845-1 ISBN-13: 9780764588457 DK5: 19.64 Emne: XML ; opmærkningssprog ; internetprogrammering LC-emneord: XML (Document markup language) Introduction; PART I: XML BASICS 1: Getting to Know XML; 2: Using XML for Many Purposes; 3: Slicing and Dicing Data Categories: The Art of Taxonomy; PART II: XML AND THE WEB; 4: Adding XHTML for the Web; 5: Putting Together an XML File; 6: Adding Character(s) to XML; 7: Handling Formatting with CSS; PART III: BUILDING IN VALIDATION WITH DTDs AND SCHEMAS; 8: Understanding and Using DTDs; 9: Understanding and Using XML Schema; 10: Building a Custom XML Schema; 11: Modifying an Existing Schema; PART IV: TRANSFORMING AND PROCESSING XML; 12: Handling Transformations with XSL; 13: The XML Path Language; 14: Processing XML; PART V: XML APPLICATION DEVELOPMENT; 15: Using XML with Web Services; 16: XML and Forms; 17: Serving Up the Data: XML and Databases; 18: XML and RSS; PART VI: THE PART OF TENS; 19: XML Tools and Technologies; 20: Ten Top XML Applications; 21: Ten Ultimate XML Resources; Glossary; Index 19.6532 JavaScript McFarland, David Sawyer JavaScript and jQuery. - 2. edition. - Sabastopol, Calif : Pogue, 2011. - 536 sider : ill. ISBN-13: 9781449399023 ISBN: 1449399029 DK5: Uden klassemærke Emne: JavaScript ; jQuery This jargon-free guide covers JavaScript basics and shows you how to save time and effort with the jQuery library of prewritten JavaScript code. You'll soon be building web pages that feel and act like desktop programs, without having to do much programming. 19.67 Survey of operating systems / forfattere: Jane Holcombe, Charles Holcombe. - 3. ed.. - New York : McGraw-Hill, c2012. - xiv, 432 s. : ill. (some col.) ISBN-13: 9780073518176 ISBN: 0-07-351817-4 DK5: 19.67 Emne: operativsystemer LC-emneord: Operating systems (Computers) Every chapter has been updated to include more illustrations and hands-on activities for students building a foundation for IT success through a fundamental understanding of desktop operating systems, including Windows 7, Mac OS X, and Linux. Due to market feedback and customer response, the textbook has been streamlined to provide a new pedagogy, including more extensive coverage on security that is, presented earlier in the text, and a new chapter on Desktop Virtualization. Survey of Operating Systems offers today's student a visual, interactive, and empowering approach to learning desktop operating system. 19.672 Android Burd, Barry A. Android application development all-in-one for dummies / forfatter: Barry A. Burd. - Hoboken : John Wiley, c2012. - 652 s. : ill.. - (--For dummies) ISBN: 1118027701 ISBN-13: 9781118027707 DK5: 19.672 Android Emne: applikationsudvikling ; Android ; mobile enheder ; mobile devices LC-emneord: Application software. Development ; Application software. Design Book I: Android jump-start ; Book II: Android background material ; Book III: The building blocks ; Book IV: Programming cool phone features ; Book V: The job isn't done until... ; Book VI: Alternative Android develpment techniques "6 books in 1"--Front cover 19.672 Android Programming Android. - 1. edition. - Sebastopol, Calif. : O'Reilly, 2011. - xvi, 482 sider : ill. ISBN-13: 9781449389697 DK5: 62.397 Emne: smartphones ; mobiltelefoner ; operativsystemer ; platforme ; software ; programmering ; apps ; Android ; tablet pc'er ; mobile enheder Form: vejledninger På omslaget: Java programming for the new generation of mobile devices 62.397 Myer, Tom Beginning PhoneGap / forfatter: Tom Myer. - Hoboken, N.J. : Wiley ; Chichester : John Wiley distributor, 2011. xxiii, 359 s. : ill. ISBN-13: 9781118156650 ISBN: 11-181-5665-X DK5: 62.397 Emne: PhoneGap ; applikationsudvikling ; mobile enheder ; Android ; iPhone ; Blackberry LC-emneord: Application software. Development ; Mobile computing ; Open source software PhoneGap is an open source solution, ideal for web developers wanting to build cross-platform mobile apps without having to learn a new language. Using HTML, CSS, and Javascript, PhoneGap allows you to jump into the mobile world and develop apps for iPhone, Android, and the BlackBerry. 1: Introducing Phonegap 2: Installing and configuring phonegap 3: Basic walkthrough 4: Events 5: Working with the device, the network, and notifications 6: Accelerometer 7: Compass 8: Geolocation 9: Media 10: Camera 11: Storage 12: Files 13: Contacts 14: Capture 15: Creating a note-taking application Appendix A: answers to exercises Appendix B: tools for Phonegap Appendix C: phonegap.jsAppendix d: phonegap plug-ins NOTE: Several significant changes to the PhoneGap software occurred shortly after this book was published. The author has written extra pages to address these and other changes. You can download the updates to this book from the book's support page on the Wrox website 62.397 Build mobile websites and apps for smart devices / forfattere: Earle Castledine, Mylos Eftos, Max Wheeler ; redaktør: Kelly Steele. - 1. edition. - Collingwood, Victoria, Australia : Sitepoint, 2011. - xxiii, 256 sider : ill. i farver ISBN-13: 9780987090843 DK5: 62.397 Emne: apps ; smartphones ; mobiltelefoner ; webdesign ; hjemmesider ; mobile enheder Form: vejledninger Vejledning i at udforme hjemmesider der fungerer godt på mobile enheder Indhold: Introduction to mobile web design ; Design for mobile ; Markup for mobile ; Mobile web apps ; Using device features from web apps ; Polishing up our app ; Introducing PhoneGap ; Making our application native ; Running af server for testing 74.909 Sketching user experiences / Saul Greenberg .... [et al.]. - Amsterdam ; Boston : Elsevier/Morgan Kaufmann, c2012. - viii, 262 s. : ill. (chiefly col.) ISBN-13: 9780123819598 ISBN: 0123819598 DK5: 74.909 Emne: brugeroplevelser ; user experiences ; slutbrugere ; tegning ; teknisk tegning ; frihåndstegning ; skitser ; brugergrænseflader LC-emneord: Freehand technical sketching. Technique ; User interfaces (Computer systems). Design Through step-by-step instructions and exercises, you'll learn various sketching methods that will let you express your design ideas about user experiences across time. Collectively, these methods will be your sketching repertoire: a toolkit where you can choose the method most appropriate for developing your ideas, which will help you cultivate a culture of experience-based design and critique in your workplace På omslaget: The workbook Getting into the mood. Sampling the real world. The single image. Snapshots of time: the visual narrative. Animating the user experience. Involving others Includes index 75 Computer arts collection. - Bath : Future, 2012DK5: 75 Emne: typografi ; typography ; trends ; tendenser ; cases ; webfonts ; appfonts 6 nr. årligt Tematidsskrift FOLIO: Our carefully curated selection of type-focused work from around the world. TREND REPORT: Stay ahead of the curve with our in-depth guide to the aesthetics that will shape typography, produced exclusively for Computer Arts Collection by experienced trend forecasting agency FranklinTill. INDUSTRY FOCUS: Is the increasing accessibility of type design levelling the playing field, or dumbing down on of the last great crafts? STUDIO PROJECT: Sawdust reveals the entire proces behind a stylized display font. From initial concept through to building the font in Fontographer. PROCESS: Behind the scenes of the past year's best type projects. FUTURE PROOF: Four digital type specialists provide expert insights into creating and using type in web and app design. 75.405 Computer arts : Britain's biggest selling creative magazine, Mac & PC. - Bath : Future Publishing DK5: 19.633 ; 75.405 Emne: graphic design ; grafisk design ; web design ; webdesign ; computerbilleder ; computer art Månedligt The world's best-selling creative magazine will inspire you, bring you the inside track on the creative industry, and reveal cutting edge skills and techniques. Every issue showcases the best illustrators, graphic designers and web designers from around the world. The tutorials section is the envy of the industry, giving you the skills and inspiration you need to be a better artist. Beskrivelsen baseret på: Issue 33, July 1999 Hertil findes cd-rom, samt et årligt supplement: Graduate showcase 79.41 Christensen, Jens (f. 1947) Serious games : et nyt forretningsområde / forfatter: Jens Christensen. - Kbh. : Books on Demand, 2010. - 285 sider ISBN-13: 978-87-7691-740-1 DK5: 79.41 Emne: computerspil ; simulationsspil ; organisationer ; virksomheder Om funktionelle computerspil der kan anvendes som redskab i forskellige funktioner i private og offentlige organisationer, og om teknologiens udvikling i Danmark og internationalt Udgivet i forbindelse med projektet Innogate [1. oplag]. 2010 Med litteraturhenvisninger og links Økonomi - global, national 33.1883 Afrikas vej fra bistand til velstand? / forfatter: Sven Riskær ... [et al.]. - 1. udgave. - Kbh. : Handelshøjskolens Forlag, 2011. - 183 sider : ill. (nogle i farver) ISBN-13: 978-87-629-0394-4 DK5: 33.1883 Emne: Afrika ; økonomiske forhold ; Danmark ; økonomisk udvikling ; ulandsbistand ; 2000-2009 ; 2010-2019 Beskriver Afrikas nuværende situation og sammenfatter danske virksomheders erfaringer i Afrika gennem de sidste fem år. Ud fra en vurdering af Afrikas behov for støtte og bistand til udvikling af privatsektoren gives konkrete anbefaliner til udformningen af danmarks bistandssamarbejde og danske virksomheders Afrika-strategi fremover 1. oplag. 2011 Med litteraturhenvisninger 33.21 Østrup, Finn Det finansielle system / forfatter: Finn Østrup. - 1. udgave. - Kbh. : Thomson Reuters, 2010. - 661 sider ISBN-13: 978-87-619-2818-4 DK5: 33.21 Bogen giver et overblik over det finansielle system i Danmark set i et historisk perspektiv fra begyndelsen af 1990'erne og frem til nu. Hovedvægten ligger dog på udviklingen gennem de seneste år. 1. oplag. 2010 Videreførelse af hans: Det finansielle system i Danmark. 1995 Med litteraturhenvisninger og links Rammevilkår og tendenser for det finansielle system: 1: Det finansielle systems opgaver og opbygning. 2: Problemer ved opbygningen af det finansielle system. 3: Regulering af finansiel virksomhed. 4: Strukturudviklingen i det danske finansielle system. Udviklingen i delsektorer: 5: Pengeinstitutter. 6: Realkreditinstitutter og finansiering af fast ejendom. 7: Pensionsvirksomhed. 8: Investeringsvirksomhed. 9: Skadesforsikringsvirksomhed. 10: Andre finansielle virksomheder og finansieringsordninger. De danske værdipapirmarkeder: 11: Obligationsmarkedet. 12: Det danske aktiemarked. fremtidsperspektiver: 13: Fremtidsperspektiver for det danske finansielle system. Litteratur. Stikordsregister. Organisation & ledelse 60.1 Change management : the people side of change / forfattere: Timothy J. Creasey, Jeffrey M. Hiatt. - Madison, Wis. : Prosci Learning Center Publications, 2003. - 148 s. ISBN: 1930885199 ISBN: 1930885180 DK5: 60.1 Emne: Organizational change ; Management ; forandringsledelse ; ledelse Why manage change? 2 Theories and principles 3 Individual change management 4 Organizational change management 5 Change competency 6 Conclusion "An introduction to change management from the editors of the Change Management Learning Center." 60.1 Cornelissen, Joep Corporate communication. - 3. edition. - London : Sage, 2011 ISBN-13: 9780857022424 DK5: Uden klassemærke Emne: kommunikation ; virksomheder ; virksomhedskommunikation ; ledelse ; kommunikationsstrategi This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia. PART ONE: INTRODUCTION TO CORPORATE COMMUNICATION Defining Corporate Communication. Corporate Communication in Contemporary Organizations PART TWO: CONCEPTUAL FOUNDATIONS Stakeholder Management and Communication. Corporate Identity, Corporate Branding and Corporate Reputation PART THREE: CORPORATE COMMUNICATION IN PRACTICE Communication Strategy. Strategic Planning and Campaign Management. Research and Measurement PART FOUR: SPECIALIST AREAS IN CORPORATE COMMUNICATION Media Relations. Internal Communication. Issues Management and Public Affairs. Crisis Communication. PART FIVE: NEW DEVELOPMENTS IN CORPORATE COMMUNICATION Leadership and Change Communication. Corporate Social Responsibility and Community Relations. 60.1 Corporate communications : convention, complexity, and critique / Lars Thoger Christensen, Mette Morsing, George Cheney. - Los Angeles : Sage Publications, 2008. - xii, 251 s. : ill. ; 25 cm. ISBN-13: 9781412931021 ISBN: 1412931029 ISBN-13: 9781412931038 ISBN: 1412931037 DK5: 60.1 Emne: virksomhedskommunikation ; ledelse ; virksomheder ; kommunikation ; virksomhedskultur LC-emneord: Business communication ; Corporate image ; Corporate culture The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, this book challenges the idealized notion that organizations can and should communicate as unified wholes. Includes bibliographical references (p. [225]-241) and index. PART ONE: THE NEW CORPORAL PROJECT 1 The Emergence of Corporate Communications: Rehabilitating the Corporate "Soul". 2 The Scope of Integrated Communications: Apprehending an Expanding Body. 3 Corporate Branding and Identity: The Body Is Marked. 4 Corporate Reputation and Stakeholder Communication: The Body in the Eyes of the "Other". PART TWO: BEHIND THE CORPORAL PROJECT 5 Justifying Corporate Communications: Diagnosing the Fragile Body. 6 Corporate Communication as Control: The Body is Disciplined. 7 Corporate Communication and Flexibility: Towards an Agile Body? 8 Corporate Communication as Polyphony: A Body with Multiple Voices. 60.1 Ries, Eric The lean startup / forfatter: Eric Ries. - 1. edition. - New York : Crown Business, 2011. - 320 sider : ill. ISBN-13: 9780307887894 DK5: 60.1 Emne: innovation ; lean management ; virksomheder ; ideudvikling The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on validated learning, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. Med litteraturhenvisninger og links 60.1 Svarre, Peter Den perfekte storm / forfatter: Peter Svarre. - 1. udgave. - Kbh. : Gyldendal Business, 2011. - 274 sider : ill. ISBN-13: 978-87-02-11375-4 DK5: 60.1 Emne: sociale teknologier ; sociale netværk ; digitale medier ; kommunikation ; digital kommunikation ; virksomhedskommunikation ; virksomhedsstrategi Indeholder tre strategier: En forretningsstrategi for sociale medier, en kommunikationsstrategi og "en organisationsstrategi, som forbereder din organisation på den perfekte storms hærgen" På omslaget: Læg kursen for virksomhedens strategi i de sociale medier 1. oplag. 2011 Hertil findes supplerende materiale på bogens hjemmeside Med litteraturhenvisninger 60.1 Trompenaars, Fons Styr turbulensen, styrk innovationen / Fons Trompenaars ; på dansk ved Annette Rosenberg. - 1. udgave, 1. oplag. - Kbh. : Børsen, 2008. - 295 sider : ill. ISBN-13: 978-87-7664-280-8 DK5: 60.1 Emne: kreativitet ; ledelse ; innovation ; innovationsledelse ; virksomheder ; virksomhedsledelse Originaltitel: Riding the whirlwind 1. oplag. 2008 Hertil findes supplerende materiale på internettet Indhold: Individuel kreativitet ; Komponenterne og arbejdsprocesserne i succesrige og kreative teams ; Organisatorisk kreativitet og innovation ; Opbygning af en innovationskultur i praksis 60.1 Jones, David Who cares wins : how to enhance your bottom line through socially responsible business / David Jones. Harlow, England ; New York : Pearson, 2011 ISBN-13: 9780273762539 DK5: 60.1 Emne: social responsibility ; corporate social responsibility ; CSR ; social media ; economic aspects You CAN combine social responsibility with superior profitability and shareholder value: in this book, a pioneering CEO shows how. Practical, bottom-line focused advice on making social responsibility work in real businesses. Why tomorrow's most successful businesses will be the most socially responsible -- and why failures of social responsibility will place your company at unacceptable risk. Includes bibliographical references and index. 1 out-behaving the competition: Why business now needs to do good to do well. 2 the new world of marketing: creating a successful brand in a dramatically changing world. 3 Leadership in a world of radical transparency. 4 creating good: the rise of the social entrepreneur. 5 We-volution: how collaboration is changing business. 6 A new idea for a new era: the social business idea. 7 The future: making a decent profit. 60.1 Fisher, Ruth D. Winning the hardware-software game : using game theory to optimize the pace of new technology adoption / forfatter: Ruth D. Fisher. - Upper Saddle River, NJ : Prentice Hall, c2009. - xxviii, 240 s. : ill. ; 24 cm. ISBN-13: 9780137002825 ISBN: 0137002823 DK5: 60.1 Emne: spilteori ; informationsteknologi ; beslutningsprocesser ; decision making ; virksomhedsstrategi ; business strategy LC-emneord: Information technology. Management ; Technological innovations ; Game theory Drawing on advanced ideas from game theory, economics, sociology, and business strategy, author Ruth D. Fisher presents a systematic framework for identifying, assessing, and resolving coordination problems among all the participants in a product ecosystem. Writing in plain, nontechnical, nonmathematical English, Dr. Fisher helps you discover specific steps that will prepare your customers and partners for successful adoption. Includes bibliographical references (p. 229-232) and index. Network Effects. Technology Adoption Lifecycles. Technology System Users. Technology System Suppliers. The Hardware-Software Game. Addressing the Chicken-and-Egg Problem. Summary, Applications, and Extensions. Appendix A: Model of the Hardware-Software Game. Appendix B: Further Information. 60.102 Kompendium i organisationsteori / forfattere: Jesper Kvisgaard, Søren Grud Rosenmeier. - 1. udgave. Frederiksberg : Aspiri, 2011. - 202 sider : ill.. - (Kompendium) ISBN-13: 978-87-90328-96-2 DK5: 60.102 Omslagstitel: Organisationsteori - opskrifter, værktøjer og eksempler Kolumnetitel: Aspiri kompendium i organisation 1. oplag. 2011 Med litteraturhenvisninger 60.108 Fri og rig : inspiration til iværksætteri / forfattere: Katrine Krebs, Camilla Tuborgh ; redaktører: Katrine Krebs, Camilla Tuborgh ; fotografer: Morten Koldby, Camilla Bryndum. - 1. udgave. - Odense : Perpleks Publishing, 2011. - 284 sider : ill. (nogle i farver) ISBN-13: 978-87-994609-0-8 DK5: 60.108 Emne: iværksætteri ; iværksættere ; virksomheder ; virksomhedsetablering ; etablering Målgruppe: for iværksættere Inspiration til iværksætteri gives via cases og interviews med 12 forbilleder, fx Naja Munthe, Christina Hembo, Morten Breum og Solveig Eike, der fortæller deres individuelle historier og diskuterer iværksætteri. Desuden afsnit med fakta og starthjælp 2. oplag. 2011 60.108 The new business road test : what entrepreneurs and executives should do before writing a business plan / John W. Mullins. - 3. ed.. - Harlow, England ; New York : Financial Times Prentice Hall, 2010. - xviii, 315 s. : ill. ; 24 cm. ISBN-13: 9780273732792 Emne: Entrepreneurship ; Business plan ; Business idea ; Iværksætter ; Forretningsplan ; Marketing research LC-emneord: New business enterprises. Planning ; Marketing research Includes bibliographical references and index. Road test your new business idea. My opportunity : why will or won't this work?. Will the fish bite?. Is this a good market?. Is this a good industry?. How long will your advantage last?. What drives your entrepreneurial dream?. Can you and your team execute?. Your connections matter: which matter most?. Putting the seven domains to work to develop your opportunity. What to do before you write your business plan. Toolkits for your road test. How to learn what you don't know you don't know. Market analysis worksheet. Industry analysis checklist. Determining the viability of your business model. Do-it-yourself marketing research for your new business road test. Evidence-based forecasting. Getting help with your road test 60.11 Kompendium i erhvervsøkonomi / forfattere: Stephan van Rensburg, Thomas Rønn Jensen. - 3. udgave. Frederiksberg : Aspiri, 2011. - 339 sider : ill.. - (Kompendium) ISBN-13: 978-87-90328-95-5 DK5: 60.11 Omslagstitel: Erhvervsøkonomi På omslaget: Managerial economics Tidligere: 2. udgave. 2010. Faustnr: 28654006. ISBN: 9788790328771 1. oplag. 2011 Hertil findes supplerende materiale på forlagets hjemmeside Markedsføring, e-handel, reklame 65.5 Young, Antony (1964-) Brand media strategy : integrated communications planning in the digital era / Antony Young. - 1. ed.. - New York : Palgrave Macmillan, 2010. - xii, 239 s. : ill. ; 25 cm. ISBN-13: 9780230104747 ISBN: 0230104746 DK5: 65.5 Emne: Branding ; marketing ; internet marketing ; social media ; advertising ; markedsføring ; sociale medier ; kommunikationsplanlægning Summary: "From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working, what's not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today's most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores: Includes bibliographical references and index. Google and Facebook : how they're changing the game. The new media playbook : a new set of rules for a new media world. A shift from media planning to communications planning : enter the super planner. Focusing on outcomes, not outputs : setting the brand media strategy communication goals. Insight over analysis : finding a way in for the brand media strategy. 1 + 1 = 3 : sparking consumer brand conversations through media. Conducting the orchestra : making integration real. Unlocking moments of receptivity : how media context helps advertising deliver more relevant communications. Touch point selection : determining the right media channel mix. Digitizing the brand media strategy : not just another medium. Execution is the x-factor : bringing the brand media strategy to life. Measurement and metrics : making the brand media strategy accountable 65.5 Market - - Tema: TV & print advertising. - Kbh. : Market Magazine, [2005]-. - 50 sider : Ill. i farver ; 30 cm. - (Market Magazine ; nr. 57/2012) ISSN: 1604-9802 DK5: 65.5 Emne: markedsføring ; branding ; TV-reklame ; printmedier ; storytelling ; medier ; massemedier ; reklamekampagner ; spilindustrien udkommer 7-10 gange årligt Tidsskrift INDHOLD: 08 TV og print er perfekt til storytelling. 14 TV-reklamen skifter ham. 20 Forførelsens glemte kunst. 26 Er massemedier fortid? 32 Mens vi venter på den store gevinst. 40 Verdens bedste kampagner på TV og print. 44 Bestemmer du selv din medieplan? 65.5 Weber, Henriette Return on involvement : hvordan du bruger social web til at skabe Business Unusual / forfatter: Henriette Weber. - 1. udgave, 1. oplag. - Glostrup : Toothless Tiger, 2009. - 127 sider ISBN-13: 978-87-993255-0-4 DK5: 65.5 Emne: markedsføring ; internet ; sociale teknologier ; virksomheder ; social marketing Introduktion til hvordan man kan bruge social web som en strategisk, kreativ og gunstig del af sin virksomhed 1. oplag. 2009 65.5 Evans, Liana Social media marketing : strategies for engaging in Facebook, Twitter & other social media / forfatter: Liana Evans. - Indianapolis, Ind. : Que, 2010. - viii, 342 sider : ill. ISBN-13: 9780789742841 ISBN: 0-7897-4284-5 DK5: 65.5 Emne: markedsføring ; marketing ; elektronisk markedsføring ; internet ; virksomheder ; sociale teknologier ; sociale netværk ; sociale medier Form: vejledninger Indhold: The basics of social media. It's about conversation. Social media from the inside out. It's not about you. How social media fits into the online marketing picture 65.52 Tid & Tendenser (tt) - - Februar. - Herning : PEJ Gruppen, [1996]-. - 98 s.. - (Tid & Tendenser ; 01/2012 ; Februar 2012) ISSN: 1396-2345 DK5: 65.52 Emne: tendenser ; trends ; Norden ; Skandinavien ; skandinaver ; Danmark ; Norge ; Sverige ; kultur ; nationalidentitet ; økonomi ; madkultur ; boligindretning ; medier ; livsstil ; mode ; detailhandel ; ledelse 8 numre årligt Indhold: Tiden og tendenserne. Den uartige, den humørforladte og den ensidige skandinav. Hyggen, løgnenene og den bekymrede overdrivelse. Rig, tyk eller kedelig -- hvem er hvad? Er lykken guld og gaver? Det nye nordiske køkken. Vi elsker vores bolig. Sådan afkoder du medielandskabet. Tre lande -- tre modemarkeder. Turistnationen Skandinavien. Den skandinaviske vindermodel. 65.59 Wiingaard, Kresten E-handelsbogen : din guide til succes med e-handel / forfatter: Kresten Wiingaard ; redaktør: Anja Keller. Version 1. - [Kbh.] : Adapt, [2011]. - 115 sider : ill. i farver DK5: 65.59 Emne: e-handel ; handel ; internet ; internetvirksomheder 1. oplag. [2011] Indhold: Udviklingen af e-handel i Danmark ; Muligheder med e-handel ; Et par cases der vækker bekymring ; Webstrategi ; Udvikling og integration med forretningsprocesserne ; Online markedsføring ; Søgemaskineoptimering ; Online annoncering ; Landing pages ; Social media marketing ; Mobil e-handel ; Nyhedsbreve og kundeklubber ; Indholdet i din webshop ; Brugeradfærd og effektmåling ; Et par ord om drift ; E-handel i udlandet ; Fremtidens e-handel ; Fremtidens mobile handel 65.59 Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / Jeanne Hopkins, Jamie Turner. - Hoboken, N.J. : Wiley, c2012 ISBN-13: 9781118167786 DK5: 65.59 Emne: internet marketing ; mobile commerce ; mobile communication systems ; location-based marketing ; mobile marketing ; markedsføring ; mobile enheder ; mobiltelefoner ; internet ; telemarketing ; elektronisk kommunikation Summary: "Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before Includes index 65.59 Holte, Kristian Praktisk internetjura for virksomheder : med guide til valg af selskabsform / forfatter: Kristian Holte. - 1. udgave. - Kbh. : Jurist- og Økonomforbundet, 2012. - 100 sider ISBN-13: 978-87-574-2694-6 DK5: 65.59 ; 34 Emne: e-handel ; internet ; internetvirksomheder ; jura ; lovgivning Form: case studies Målgruppe: for virksomheder 1. oplag. 2012 Indhold: Valg af selskabsform & ejerforhold ; E-handel & forbrugerregler ; Online markedsføring ; Investering & exit ; Domænenavne, ophavsret (copyright) og varemærker (trademarks) ; Persondata ; Ansvar på internettet Blandede bolcher 30.11 Scenario : Dette er ikke en burger. - København : Instituttet for Fremtidsforskning, 2010-. - 68 sider. - (Scenario ; Nr. 02/2012) ISSN: 1904-4631 DK5: 30.11 Emne: tendenser ; trends ; fremtidsforskning ; mad ; fødevarer ; generation Y Udgives hveranden måned Tidsskrift På forsiden: Vore fødevarer bliver afgørende forandret mod år 2022. Hvad spiser vi? Hvordan gør vi det? Og vil mad overhovedet være mad, som vi kender det i dag? Vi stiller skarpt på de overordnede ternds. PLUS: Voldelige computerspil -- ja tak! / Ken Hermann: Eksplosioner / Farvel til det globale informationssamfund / Fremtidens business / Hvem er GEN-Y? / Livet for nummer 7.000.000.000 / Wildcard: Euroens kollaps / Globale adfærdsmønstre / Bogen 2020 / Augmented reality / Generationen, der knækkede på midten / Nybrud / Populærkultur og straf Fortsættelse af: Fremtidsorientering Også i engelsk udgave: Scenario 30.11 Scenario : This is not a burger. - København : Instituttet for Fremtidsforskning, 2010-. - 68 s.. - (Scenario ; Nr. 02/2012) ISSN: 1904-4631 DK5: 30.11 Emne: future scenarios ; tendencies ; tends ; food ; generation Y Published 6 times per year Tidsskrift Cover text: Our food will change greatly towards 2022. What will we eat? How will we do it? Will even food be food as we know it today? We focus on the overarching food trends. Read about the tends and microternds that shape the future. PLUS: Violent computer games -- yes please! / Ken Herman: Explosions / Goodbye to the global information society / Future business / Who is Gen Y? / Number 7.000.000.000 -- this is your life / Wildcard: Collapse of the Euro / Global behavioral patterns / Augmented reality / The generation that snapped in two / Roots / Popular cilture and punishment / Books in 2020 Fortsættelse af: FutureOrientation Også i dansk udgave: Scenario 30.01 Tjora, Aksel Kvalitative forskningsmetoder i praksis / Aksel Tjora. - Oslo : Gyldendal Akademisk, 2011. - 218 s. ISBN-13: 9788205405455 DK5: 30.01 Emne: kvalitativ forskning ; forskningsmetoder ; subjektivitet ; objektivitet ; observationer ; observationsstudier ; interviews ; kvalitative interviews ; dokumentstudier ; dagbøger ; analyse ; gyldighed ; pålidelighed ; generalisering ; transparens ; refleksivitet 33.955 Träff, Finn Køb og salg af fast ejendom / forfatter: Finn Träff. - 4. udgave. - Kbh. : Karnov Group, 2011. - 470 sider ISBN-13: 978-87-619-3106-1 DK5: 33.955 Emne: ejendomshandel ; ejerboliger ; fast ejendom ; handel ; køb ; salg Form: håndbøger ; lærebøger Tidligere: 3. udgave. 2005. Faustnr: 43864742. ISBN: 87-619-1227-1 1. oplag. 2011 Med litteraturhenvisninger