LIFESTYLE

BACKGROUND
24-HOUR TV MUSIC CHANNEL
Emotional Bond
WORLDWIDE LEADER ON VIDEO STREAMING
AND THE MOST IMPORTANT MEXICAN REGIONAL
MUSIC CHANNEL OF AMERICA
SINCE 1996
THE BEST-SELLING MUSIC GENRE IN LATIN MUSIC
THE FIRST MUSIC CHANNEL DEDICATED TO
MEXICAN CULTURE AND PASSION
ATTRIBUTES
Grupera Soul
MEXICAN Regional
LIFESTYLE
BRAND
Available in Mexico, United States and
Latin America
4 million subscribers in the USA
Rating in Mexico: 5 pts
Broadcasted worldwide by the most
important cable and satellite
distribution systems
1 million viewers daily
Music
Channel
PRIDE
community
HISPANIIC union
SIEMPRE
CERCA DE TI
Highlights
Facebook: 6 M
Twitter: 671 739
Youtube: 19 607
Instagram: 107 K
TARGET
www.bandamax.com
Music Channel
Men and women
19 - 24
25 - 34
35 - 45
Categories
MUSIC
CHANNEL
Transmedia
strategy
consumer products
clothing
accessories
footwear
Jewellery
perfumes
Leather articles
MKT PLAN
licensed products FOUND ON TELEVISA’S CONSUMER PRODUCTS SOCIAL MEDIA page AND WEBPAGE
brand’s clothing and accesSories worn by bandamax tv hosts
MENTIONS and presence of licensed products ON the channel’s TV SHOWS
the anNual Bandamax awards
Bandamax “posadas”
strategy
® Televisa S.A. De C.V. © Derechos Reservados 2015.